Helping entrepreneurs drive growth![Direct-to-Consumer Consulting]I have helped dozens of companies grow. Startups have grown from zero to seven figures in annual direct-to-consumer revenue with sustainable target customer acquisition costs. ___[Influencer Marketing Designed for ROAS, not just buzz]There are now hundreds of agencies out there that launch influencer marketing campaigns with KPI’s like reach, engagement, buzz, and brand awareness. While influencer marketing is a great tool for content creation and the above metrics, that is a tenth of the power in the channel. This leads to brands dipping their toe in the influencer marketing waters with a test campaign, then concluding the test didn’t drive any results.I help brands excel in this channel while driving incremental revenue and using the content produced to improve their full digital marketing funnel.

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I supported over a dozen e-commerce companies in their strategy development and operational execution to drive growth. Companies ranged from $0 in revenue to 9-figure annual revenue.

I joined Ava in 2016 three months ahead of the launch in order to plan the go-to-market strategy, which was heavily digital. Growing to a global company, I owned revenue and growth metrics for the direct-to-consumer business and built the strategy to exceed company targets. I hired and led an international all-star team of seven and created our digital infrastructure from scratch. The direct-to-consumer business achieved multi-million dollar revenue.

Now a global company, I own revenue and growth metrics in the US, Spain, and build the strategy to reach company targets. In the US I lead all streams of revenue, from influencer marketing to paid social to B2B partnerships. In Spain I serve as strategy consultant to the country marketing manager and take ownership of the market's successes and failures with them. My second hat at Ava is managing our digital infrastructure and selecting our software. I hired and lead a team that develops, implements, tracks, and optimizes our digital marketing efforts globally.

Ava is a wearable health startup with the aim to revolutionize women’s health. Ava is a clinically tested device that uses sensor technology to reveal what's really happening with your cycle—whether you're trying to conceive, pregnant, or just want to better understand your body. Worn only during sleep, Ava eliminates the guesswork around tracking your cycle.I joined Ava three months ahead of the first ever product launch in order to plan the go to market strategy, which was heavily digital.

GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. I serve as a mentor to the students on the Growth Marketing track and have spoken about growth at GrowthX conferences.

• Develop, manage, and optimize all components of Facebook Ads, including: selecting goal, utilizing Facebook pixel and custom audiences, targeting, remarketing, constructing ad creative, a/b testing, and analytics.• Develop, manage, and optimize all components of PPC• Average a 3.3x ROI across all Facebook campaigns, 5.4x ROI on best campaign. • Expand, monitor, and optimize Google and Bing PPC Campaigns

• Created marketing strategy, including: content marketing, social media, digital PR, traditional PR, website SEO, app ASO/SEO, KPI’s, acquisition, retention, engagement• Crafted copy for company communications, including: website and social media• Authored press pitches and defined distribution list

• Spearheaded all areas of marketing including social media strategy and growth strategy • Owned and optimized all digital marketing efforts including organic social, paid social on Twitter, Facebook, LinkedIn, and PPC Adwords Campaigns• Managed all growth-related analytics • Recruited, managed, and developed marketing interns• Crafted copy for all product screens and company communications, including: website, social media, app screens, retention messaging, and engagement messaging• Created and distributed press releases and obtained launch coverage on Radio, TV, and Internet

Founding Employee at Butter, a MuckerLab portfolio company.At Butter I recruited first 30k accounts in 2 months and grew service to 1m users in 2 yrs with less than $50K budget. I also had the incredible opportunity to participate in the Mucker Lab accelerator program in Santa Monica, CA as a part of Butter. I learned invaluable information about millennials, app development, app store optimization, how to grow a community, and so much more during my experience with Butter. • Developed branding for Butter• Made strategic marketing decisions• Recruited first 30k accounts in 2 months• Grew service to 1M users in 2 yrs. with less than $50K• Optimized app store listings for the Apple App Store, Google Play Store, and Amazon Store• Performed comprehensive competitive analysis • Conducted extensive target market research (Millennials)• Designed graphics for promotions using Adobe CS6 Photoshop and Illustrator• Maintained personal presence on Butter to be first line of communication with users and to stay close to the user experience• Surveyed power users for suggestions and future feature prioritization• Systemized internal data tracking and created weekly “spark notes for our stats” reports • QA tested all new Android, Windows, and iOS apps and updates and worked with third-party developer as project manager• Managed Butter’s relationship with 451 Marketing agency and ICM • Managed partnership with Nokia and Microsoft to organize store features and track success• Crafted formal press releases and informal messages to journalists • Contacted relevant journalists with pitches and maintained relationships• Acted as “Culture Czar” and organized company culture events

Mobile Marketing Evangelist at Brand Anywhere, a mobile marketing agency that managed the mobile campaign strategy and execution for brands including Comcast, Qualcomm, UC Berkeley Fund, Ronald McDonald House Charities, and Meguiar's Auto to name a few. Personally ran weekly reports for clients and maintained accounts in addition to writing summaries for the weekly mobile marketing newsletter and researching new mobile marketing tactics.