Shareen Jordan Email & Phone Number

Pittsburgh, PA, US

Utilizing SAFe Agile methodologies and fostering strong relationships, I am dedicated to optimizing program-level operational processes for cross-functional teams. In my role, I lead project management initiatives aimed at deploying and enhancing My Highmark, Beneficity, and AllMyHealth apps and websites, with a core focus on enhancing healthcare.

Through precision-targeted marketing campaigns, I effectively engaged prospects and maintained customer loyalty within the emergency management and public adjusting sectors. Leveraging data-driven strategies and optimizing the Zoho marketing stack, I achieved remarkable results, including a reduction in expenditure, the cultivation of an engaged prospect.

Greater Pittsburgh Area

As the leader of Buchanan's Digital Technology team, I oversaw the implementation of innovative digital tools, providing comprehensive training to the Business Development and Marketing department while coaching the firm on best practices. Spearheading the introduction of Customer Relationship Management (CRM) for the first time at Buchanan, I consolidated.

As the driving force behind the firm’s digital strategy, I provided strategic guidance to attorneys and government relations professionals on leveraging social networks and internet marketing to enhance their practice and online reputation. Notable achievements include the successful launch of two updated versions of the firm’s website (BIPC.com).

Greater Pittsburgh Area

• Built websites, develop digital marketing campaigns and analyze online visitor activity, sales funnels and competitive landscape for various clients, including:
• Carnegie Mellon University (CMU)
• Children’s Hospital of Pittsburgh (UPMC)
• Food Lion/Bottom Dollar Grocery Stores
• rue21
• Nutrish Dog Food

As a leader in monitoring the effectiveness of client websites, social networks, and online campaigns, I recommended actionable improvements to enhance conversion rates, visitor retention, and return on investment. Additionally, I managed medium to large-scale web projects from conception through launch, ensuring seamless execution and client satisfaction..

I specialized in crafting integrated SEM campaigns aimed at driving site traffic and enhancing online presence. Through meticulous analysis of website statistics, I uncovered actionable insights that led to tangible outcomes, including increased e-commerce revenue, the generation of additional web-based leads, and the expansion of online membership. In.

I spearheaded the launch of innovative web-based applications for a leading service provider in the competitive energy industry. Notable achievements include the management of strategicenergy.com, an ecommerce platform that achieved a remarkable conversion rate of 25% from quote requests to active customers. Additionally, I led the implementation of.

During my tenure with organizations such as the Allegheny Conference, Pennsylvania Economy League, Greater Pittsburgh Chamber of Commerce, and Pittsburgh Regional Alliance, I played a pivotal role in managing, marketing, and developing web-based economic development tools for the 10-county Pittsburgh-Region. This encompassed overseeing dynamic.

Managed traditional and interactive public relations campaigns for the Pennsylvania Public Utility Commission, Outsourcing Solutions Incorporated (OSI), Mastech and Philip Morris' Accommodation Program.