Shareen Jordan Email & Phone Number

Pittsburgh, Pa, Us

Utilizing SAFe Agile methodologies and fostering strong relationships, I am dedicated to optimizing program-level operational processes for cross-functional teams. In my role, I lead project management initiatives aimed at deploying and enhancing My Highmark, Beneficity, and AllMyHealth apps and websites, with a core focus on enhancing healthcare experiences for Highmark members and clients. Furthermore, I spearhead a team of highly skilled project managers embedded within Agile teams, entrusted with the successful delivery of digital transformation projects.

Through precision-targeted marketing campaigns, I effectively engaged prospects and maintained customer loyalty within the emergency management and public adjusting sectors. Leveraging data-driven strategies and optimizing the Zoho marketing stack, I achieved remarkable results, including a reduction in expenditure, the cultivation of an engaged prospect pool, and a significant increase in online sales. Additionally, I took the initiative to establish and lead an in-house team, ensuring the successful implementation and reinforcement of the marketing technology roadmap.

Greater Pittsburgh Area

As the leader of Buchanan's Digital Technology team, I oversaw the implementation of innovative digital tools, providing comprehensive training to the Business Development and Marketing department while coaching the firm on best practices. Spearheading the introduction of Customer Relationship Management (CRM) for the first time at Buchanan, I consolidated client, company, and attorney contact records, achieving a 78% participation rate in contact sharing. Furthermore, I successfully productized legal services by transforming attorney-developed HR training sessions and a third-party Learning Management System into Buchanan Insights OnDemand, resulting in an impressive 145% return on investment. Additionally, my efforts included researching, recommending, and implementing digital platforms to optimize staff and attorney efficiency, streamlining critical processes like new hire orientation, client onboarding, and proposal generation.

As the driving force behind the firm’s digital strategy, I provided strategic guidance to attorneys and government relations professionals on leveraging social networks and internet marketing to enhance their practice and online reputation. Notable achievements include the successful launch of two updated versions of the firm’s website (BIPC.com), resulting in a minimum 70% year-over-year increase in unique visitor count through Search Engine Optimization (SEO). Additionally, I positioned key practitioners as thought leaders in various practice areas through content marketing initiatives and the management of seven industry-specific blogs. Utilizing A/B split testing techniques, I optimized email campaign conversions by 5% - 7%. Furthermore, I spearheaded the firm's expansion into the social media landscape, enhancing our online presence through platforms such as Twitter, LinkedIn, and Facebook. Through targeted efforts, I increased the number of attorneys with active profiles on LinkedIn from 50 to 250, positioning the platform as a pivotal business development tool.

Greater Pittsburgh Area

Built websites, develop digital marketing campaigns and analyze online visitor activity, sales funnels and competitive landscape for various clients, including: • Carnegie Mellon University (CMU)• Children’s Hospital of Pittsburgh (UPMC)• Food Lion/Bottom Dollar Grocery Stores• rue21• Nutrish Dog Food• Bob Evans Restaurants & Foods

As a leader in monitoring the effectiveness of client websites, social networks, and online campaigns, I recommended actionable improvements to enhance conversion rates, visitor retention, and return on investment. Additionally, I managed medium to large-scale web projects from conception through launch, ensuring seamless execution and client satisfaction. Notable achievements include the introduction of an analytics service offering adopted by approximately 30% of the existing client base, generating over $400,000 of recurring annual revenue. I also advocated for the strategic use of data to inform marketing and development decisions, resulting in cost savings and expanded online reach for clients. Concurrently, I successfully managed 3 to 6 client accounts and spearheaded the deployment of websites, communities, and campaigns aligned with their marketing objectives. My diverse client portfolio includes esteemed organizations such as Carnegie Mellon University, Tepper School of Business, Heinz School, PACE University, Pennsylvania Department of Economic Development, Pennsylvania Department of Travel and Tourism, Advertising Council of America, Annapolis Department of Tourism, and Asheville Convention & Visitor Bureau.

I specialized in crafting integrated SEM campaigns aimed at driving site traffic and enhancing online presence. Through meticulous analysis of website statistics, I uncovered actionable insights that led to tangible outcomes, including increased e-commerce revenue, the generation of additional web-based leads, and the expansion of online membership. In collaboration with clients, I identified key performance indicators (KPIs) and website conversion goals, leveraging competitive analysis, target customer segments, and overarching business objectives. My expertise extended to designing and executing various testing methodologies, including A/B split, multivariate, and user tests, to validate recommendations effectively. Furthermore, I possessed proficiency in installing and configuring server-side and client-side analytics packages such as Google Analytics, NetTracker, and Index Tools. Noteworthy achievements included developing actionable plans that contributed to a 30% increase in visits to the Children’s Hospital of Pittsburgh services web section and boosting online sales by 8% for a client in the real estate software industry by uncovering significant site usability issues through user and multivariate testing.

I spearheaded the launch of innovative web-based applications for a leading service provider in the competitive energy industry. Notable achievements include the management of strategicenergy.com, an ecommerce platform that achieved a remarkable conversion rate of 25% from quote requests to active customers. Additionally, I led the implementation of customer and partner extranets featuring online billing, electronic payment, and contract renewal functionalities, positioning Strategic Energy as an early adopter of e-commerce technology in the industry. Furthermore, I conceptualized, developed, and promoted Pulse, a corporate intranet that experienced a 200% increase in internal traffic, establishing itself as the primary information hub for the company.

During my tenure with organizations such as the Allegheny Conference, Pennsylvania Economy League, Greater Pittsburgh Chamber of Commerce, and Pittsburgh Regional Alliance, I played a pivotal role in managing, marketing, and developing web-based economic development tools for the 10-county Pittsburgh-Region. This encompassed overseeing dynamic, high-traffic websites, e-publications, and corporate intranets tailored to meet the evolving needs of internal and external stakeholders. A few key responsibilities included driving interactive strategic vision aligned with the region’s business climate and organizational agendas, planning site architecture, determining content and graphic requirements, and developing database-driven applications. I also spearheaded targeted online marketing campaigns, integrating search engine optimization and web-based advertising, and supervised all aspects of web-based projects, including needs analysis, production schedules, budget management (up to $75,000 annually), and vendor relationships. Additionally, I led a team of eight staff content providers, ensuring real-time updates and maintenance of site information with a focus on quality and consistency. Moreover, I conducted training sessions for internal and external stakeholders on web-based upgrades and enhancements to optimize user experience and functionality.

Managed traditional and interactive public relations campaigns for the Pennsylvania Public Utility Commission, Outsourcing Solutions Incorporated (OSI), Mastech and Philip Morris' Accommodation Program.