Sarah Hargaden Email & Phone Number

Dublin City, County Dublin, Ireland

In my new role with RED C, I will focus on utilizing innovative techniques such as behavioural economics, emotional understanding, trend analysis, and communications optimization to deliver the highest level of insight to clients and their brands.

Dublin City, County Dublin, Ireland

Dublin, Ireland

At Millward Brown, we’re passionate about helping you grow great brands. We’re experts in advertising, marketing communications, media, digital, brand equity and ROMI. And we enjoy working with 90% of the world’s leading brands. We know brands that are Meaningfully Different and Salient capture more volume share, command premiums and grow their value. Our key areas of focus are Brand Strategy, Creative Development, Channel Optimization and Brand Performance. Our team… Show more At Millward Brown, we’re passionate about helping you grow great brands. We’re experts in advertising, marketing communications, media, digital, brand equity and ROMI. And we enjoy working with 90% of the world’s leading brands. We know brands that are Meaningfully Different and Salient capture more volume share, command premiums and grow their value. Our key areas of focus are Brand Strategy, Creative Development, Channel Optimization and Brand Performance. Our team includes some of the most talented consultants, storytellers and neuroscience experts in the industry. With offices in 56 countries, we understand the importance of both a global and local consumer focus. Today, together with people, many brands are a company's most valuable asset. We can help you succeed, managing your brands to drive financial growth and wealth creation for your organization. So, contact me with any research challenges you have? sarah.hargaden@millwardbrown.com / +353 868347763.I have conducted a variety of multi-country qual studies e.g. European Parliament research programmes involving up to 12 member states: “Perceptions of the European Union",“Coping with the crisis”; “Future innovations in science and technology”. NPD & concept development for innovative technological consumer payment methods in 8 countries. Creative development for TV advertisting for a leading FMCG company in 6 European countries.I have extensive experience of creative development and regularly assist clients in their ongoing campaign evaluation and KPI setting, along with creative development of Big Ideas and new campaigns. I am passionate about brand building and equity studies, consumer deep dives, as well as innovation and trends work. Show less

Dublin, Ireland

I was the project lead for Ireland for the UNEX international postal study to monitor and evaluate performance of the Irish postal service against international standards. This involved managing a team of 5 staff and co-ordinating a panel of 100 local participants in a global postal study of 80+ countries.

Masters, Equality Studies, 2:1

Activities and Societies: DramSoc BA Hons in Politics and Philosophy Masters in Equality Studies

Ba (Hons), Philosophy, Politics, 2:1

Activities and Societies: DramSoc