Shari Franklin Email and Phone Number

Leading all marketing strategy and execution for both the B2B and Franchise/DOS channels, contributing to over-delivery of Budget in both business units, while establishing the strategic and executional foundations that will enable long term, sustainable growth. Directly interfacing with some of our largest and most influential B2B. and Franchise partners, developing both turnkey and curated initiatives that both increase illy brand affinity and provide value for our clients.In close partnership with Sales, Brand and Digital teams, I further enhance our support of all acquisition, velocity driving, and brand building initiatives, both at the account level and in digital and social media. I also represent the North American business on a newly designed HQ Innovation framework project focused on emerging trends and breakthrough best practices around Purchase, Machine and Brand Experience both Away from Home and At Home.

Responsible for strategic development and execution of the annual marketing plan to accelerate brand development and sales of illy products in on-premise channels (hotels, restaurants, cafes, universities, airlines, business & industry, franchisees and Directly Operated illy cafes) across North America. Strong collaboration with Italy HQ on channel-specific New Product launches and Retail B2C marketing programs, working closely with the Global Retail team and North American cross-functional partners: On Premise Sales, Store Operations, Finance, Brand Marketing, Coffee Education, Supply Chain, Customer Care and store personnel to maintain brand standards, drive profitable store growth and achieve business and marketing KPIs.

Responsible for developing and implementing marketing plans to launch and support all illy caffe stores in key North American markets. Working closely with Global Retail, Food & Beverage, Brand, and Digital Marketing teams to maintain brand standards, drive profitable store growth and achieve business and marketing KPIs.Winner of illy's 2021 "Core Values Award for Passion for Quality, Trust & Respect, Teamwork, Empowerment, and Innovation" and illy's 2020 "Driving Innovation Award".

Providing brand management, strategic leadership, and development of overall marketing strategy for James Beard-nominated restaurant group. Spearheading new brand opening Q1 2021. Identifying each brand's marketing objectives and developing multi-channel marketing plans across digital, OOH, in-store and media to achieve KPIs. Overseeing content creation process for design, advertising, photography, and in-store collateral to maintain brand integrity. Managing our data and analytics partners to create ROI-driven marketing strategies. Continuously identifying new opportunities for alternate revenue streams, brand awareness, and guest engagement. Working collaboratively with internal culinary, marketing, and operations teams and managing all third-party agencies/partners.

In-house consultant at a multi-faceted marketing agency, specializing in creating and growing exceptional hospitality and CPG brands through experiential marketing. Managed client relationships and developed their integrated marketing roadmaps for both new brand launches and existing brand growth. Lead brand development process, new client pitches, market research, and go-to market strategies. Managed digital marketing, production, design, social media, and content teams. Performed legal reviews of marketing content. Responsible for managing internal social media, digital, and design teams, and external PR agencies.

Leading marketing & communications for the country's first certified organic fast casual concept, alongside Owners/CEO Ray Allen and Shannon Allen, from conception to expansion. Opened five locations, developed and executed Grown's branding, marketing, partnerships, PR and communications efforts. Focused on field marketing, brand management, event coordination, collaborative partnerships, and content creation, organically growing brand's digital presence by 30,000+ followers and garnered millions of impressions. Developed revenue-driving, customer loyalty, and staff retention initiatives.

Served as Marketing Manager for 50 Eggs, Inc. the renowned hospitality group behind James Beard-nominated Yardbird. Created content and managed all social media and marketing initiatives, including Instagram and Facebook for seven different concepts and company chefs. Worked with culinary team on menu research and development.

Associate focusing her practice on corporate bankruptcy and insolvency-related litigation matters. Shari earned her Juris Doctor from the University of Miami School of Law.

•Conducted research and drafted proposed court orders concerning various areas of substantive law including contract, tort, civil rights, and habeas petitions.•Analyzed motions to dismiss, summary judgment motions, motions in limine, responses, replies, and other materials submitted by parties, and briefed clerks on applicable law based on relevant facts.•Observed courtroom proceedings, such as change of plea and sentencing hearings, civil, and criminal trials.

•Hedge fund with $1.2 billion in assets under management.•Modeled and calculated all money movements for insurance maintenance premium programs.•Developed spreadsheet macro to forecast insurance premium payments and calculate loan fees for insurance premium finance transactions, reducing input time from twenty minutes to two minutes per account.•Assisted in drafting contracts and incorporating negotiated terms for general counsel review.•Researched and compiled industry-specific analyses and presentations, including valuations, trends, SEC filings, press releases, and recent mergers and acquisitions. •Performed bi-monthly due diligence projects on insurance policies acting as loan collateral.

•Assisted seven teams in developing and executing efficient investment strategies for high net-worth individuals.•Performed asset allocations, risk analysis, and fund manager selections for client portfolio implementation.•Researched and created single-stock analysis with team for Managing Director's $500 million client.•Competed in stock-picking project and achieved highest return in the competition. •Attended Investment Strategy Group conference calls and wrote weekly summaries for managers and analysts.•Completed over 17 credits at Goldman Sachs Online University, including Mergers & Acquisitions, Basic Accounting, Business Ethics, Debt and Equity Markets, Introduction to Valuations, and Portfolio Management.