Shari Marshik

Shari Marshik Email and Phone Number

Executive Director at Upper Midwest Film Office @ Upper Midwest Film Office
Shari Marshik's Location
Duluth, Minnesota, United States, United States
Shari Marshik's Contact Details

Shari Marshik personal email

n/a
About Shari Marshik

Innovative, results-oriented leader with over 20 years of experience in driving business and uniting teams. Working to bring new industry, jobs, and economic growth to the region. Proven experience leading teams through complex and rapid change, aligning strategies and marketing roadmaps with business goals while streamlining day-to-day operations.Passionate brand builder, innovative problem solver and detailed communicator. Fundraiser, nonprofit entrepreneur, project manager, retail expert and champion of any organization’s most powerful asset: people.

Shari Marshik's Current Company Details
Upper Midwest Film Office

Upper Midwest Film Office

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Executive Director at Upper Midwest Film Office
Shari Marshik Work Experience Details
  • Upper Midwest Film Office
    Executive Director
    Upper Midwest Film Office 2021 - Present
    Duluth, Minnesota, United States
    Founding partner of non-profit office bringing the arts to the forefront as a leader in the creative economy. Projected local economic impact over $4M in the first year.
  • Shari Marshik Consulting
    Independent Consultant
    Shari Marshik Consulting Jan 2020 - Present
    Freelance consultant helping teams to clarify mission, vision and goals. Collaborate with existing teams to create process efficiencies and highlight day to day operations that allow small non-profit organizations to be nimble, to attain and utilize proper funding, and to allow teams to reduce distractions and focus on their mission.
  • Maurices
    Director Brand Communications
    Maurices Aug 2016 - Nov 2019
    Duluth, Mn
    Oversaw end-end execution of brand and content strategy• Executed omni-channel campaigns, leading cross functional driving brand awareness, engagement and sales• Directed teams to ensure content strategy supported and extended marketing and merchandise initiatives* Led multi-disciplinary teams (digital UX, merchandising, store display and creative design) to build a holistic brand experiences to drive demonstrable business results and ROI: * Drove in store traffic and sales by developing in-store events around key franchise business categories. Beat sales and traffic projections by double digits each time * Engaged and reactivated most loyal customers by working on a cross-functional team to overhaul and re-launch rewards program. Increased active redeemers, average spend and produced incremental sales of record proportions* Partnered with social media channel team to procure low-cost user generated content (with limited budget). Engaged highly dedicated brand ambassadors as content creators. Increased ownable assets (and thus content and engagement) exponentially
  • Maurices
    Senior Manager, Content Marketing
    Maurices Apr 2014 - Aug 2016
    Duluth, Mn
    Responsible for content strategy to surpass YOY sales growth plans each year• Founded content and brand team from ground up by connecting product and marketing strategy• Developed, presented and communicated content strategy to executive teams and stakeholders• Collaborated with digital channel owners, growing YOY sales every year producing best-in-class click through and sales in multiple digital media platforms• Teamed with social media content planning by designing planning process. Increased YOY engagement across all brand channels every year• Reduced signing budget by 40% in the first 18 months by improving promotion planning and collaboration while enhancing customer experience with clear and compelling messaging
  • Maurices
    Field Style Manager
    Maurices Mar 2011 - Apr 2014
    Translated product strategy into field training• Developed product knowledge training role for 9000 associates in 900+ stores• Collaborated cross functionally to execute training with zero budget
  • Maurices
    Buyer
    Maurices Aug 2000 - Mar 2011
    Delivered 13 years of YOY comp sales growth and record gross margin• Procured sales driving assortments, presented to executive teams, and executed to deliver or exceed planned sales and margin for 13 years in a row• Cultivated vendor relationships in order to reduce costs and maximize margins well above industry average• Trained, developed and displayed the talent of 5 assistants to promotion
  • Maurices
    Store Strategy Analyst
    Maurices Aug 1998 - Aug 2000

Shari Marshik Skills

Visual Merchandising Merchandising Fashion Trend Retail Training Apparel Trend Analysis Product Development Customer Service Styling Inventory Management Inventory Control Store Operations Profit Private Label Retail Sales Sourcing Textiles Sales Fashion Buying Merchandise Planning Driving Results Trend Forecasting Loss Prevention Brand Development Social Media Marketing Team Building Leadership Digital Marketing Brand Management Integrated Marketing Communications Planning Marketing Strategy Integrated Marketing

Shari Marshik Education Details

Frequently Asked Questions about Shari Marshik

What company does Shari Marshik work for?

Shari Marshik works for Upper Midwest Film Office

What is Shari Marshik's role at the current company?

Shari Marshik's current role is Executive Director at Upper Midwest Film Office.

What is Shari Marshik's email address?

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What is Shari Marshik's direct phone number?

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What schools did Shari Marshik attend?

Shari Marshik attended University Of Minnesota Duluth, College Of Saint Benedict.

What skills is Shari Marshik known for?

Shari Marshik has skills like Visual Merchandising, Merchandising, Fashion, Trend, Retail, Training, Apparel, Trend Analysis, Product Development, Customer Service, Styling, Inventory Management.

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