Shari Neumann Email & Phone Number

New York, Us

Lead brand strategy for The Studio at Symphony Talent - a global creative agency specialized in developing and activating global employer brand and corporate brand strategies, as well as DEI strategies for well-known US and international companies across a wide range of industries. 🔹 Helped secure and executed new employer brand, corporate brand, and DEI strategy engagements for clients including Pepsi, Molson Coors, Amazon, bp, ADT, Realtor.com, Dick's Sporting Goods, Peraton, Gilead and Kite Pharmaceutical, CURE Pharmaceutical, and numerous hospital organizations nationwide. 🔹 Lead client engagements on all brand development projects, ensuring strong relationships and exceeding expectations. Interview, facilitate workshops, and engage with C-Suite including CEO, CMO, CHRO, CFO, and CCO. Help secure follow-on project and retainer based engagements.🔹 Brief and partner with the creative team to execute new strategies with breakthrough and award-winning campaigns, career websites and social media content. 🔹 Develop activation strategies to ensure the right content in the right place for the right targets at the right time to drive results across the funnel.🔹 Leverage best-in-class CPG research methodologies and brand frameworks to guide motivation-centered research and deliver more emotional, global and regionalized brand strategies and campaigns.

Columbia, Sc, Us

Recruited by the Dean to provide counsel to improve the school's leadership position in the communications industry. Advise on degree courses, on their Women's Leadership program and their new Sports Communications initiatives.

Los Altos, Us

LEAP is a global leadership community driven to make a positive impact on lives, businesses, and the world.

Atlanta, Georgia, Us

Launched a revolutionary biometrics-based cybersecurity technology platform ensuring continuous screen and document privacy. Developed and executed the brand, PR and go-to-market strategy for the company. 🔹 Developed the brand proposition, visual identity and brand storytelling that stood out from the sea of sameness among cybersecurity platforms. 🔹 Garnered national attention through a large-scale media relations and PR push resulting in 142 placements, over 100MM impressions, and numerous speaking and podcast opportunities for the founder.🔹Generated strong launch and on-going demand for the platform through developing a new SEO-optimized website, inbound marketing content, paid search, extensive blogging and email campaigns.🔹Leveraged new partnerships with Samsung and Adobe to drive penetration and enhance brand salience.

Atlanta, Ga, Us

Promoted to establish a new advertising and content center of excellence to further enhance the effectiveness of all content in order to accelerate sales, while increasing efficiencies.Led and expanded the in-house creative agency and CRM teams; and developed and managed a new external agency ecosystem - all focused on boosting the amount of high quality content across digital, social media, e-commerce, email, and TV - while lowering total production costs. Led a team of 12 staff/contractors. 🔹 Grew Brawny sales by 35% by developing and executing the #StrengthHasNoGender campaign earning multiple awards including an Effie. Led creative for Tear-a-Square line extension, ranked #2 fastest growing non-food innovations in 2020.🔹 Drove sales and loyalty for the Angel Soft, Quilted Northern, Dixie, Vanity Fair and Sparkle brands with new content strategies, boosting household penetration, and increasing consumer engagement and brand equity.🔹 Delivered 3x times the amount of content while decreasing costs by 30% through expanding in-house agency capabilities and a new integrated content production process with our external agencies. Lowered external agency fees by $2MM/year.

Atlanta, Ga, Us

Transformed the marketing organization into a true consumer-centric, best-in-class brand building organization through influencing and aligning senior leadership on an ambitious vision; developing and training the organization on new brand strategy frameworks and processes; and ensuring integrated marketing campaigns are executed with extraordinary creativity and excellence. 🔹 Spearheaded new brand positioning, purpose, architecture, visual identity and story frameworks for each of the 6 core brands. 🔹 Increased profit margin by 20% on average across brands after leading a new agency search and bringing on 4 renowned creative agencies (Droga5, Deutsch LA, The Martin Agency & Cutwater); and partnering with them to launch bold and convention-challenging new integrated campaigns across all of the 6 core brands. 🔹 Achieved top 10% rankings of the campaigns in the IPSOS TV ad database; and earned the organization recognition of being one of the top 50 most innovative companies, 2 Effie awards, Campaign's Diversity & Inclusion award, several Webby Awards, and more.

Atlanta, Ga, Us

Recruited to lead custom and syndicated research, advanced analytics, and trends mapping for the Tabletop Business (Dixie, Vanity Fair Napkins, Mardi Gras). Developed and managed the annual strategic planning process for the Business ensuring alignment between sales, marketing, R&D and finance. Supervised 5 staff. 🔹 Drove retail trade support and increased sales by over 20% across the entire Tabletop Business portfolio, in the midst of a recession, through implementing an innovative occasion-based segmentation strategy across the disposable tableware category that retailers implemented at shelf improving our brands' presence and enhancing the consumer shopping experience.🔹 Identified and guided development of 3 new line extension opportunities for the Business, further increasing GP category leadership. 🔹 Enabled 15% price increase across the Dixie portfolio while still driving volume through new claim development, pack count/sku and line pricing analytics, and executing more impactful advertising.

Us

Led market research and brand strategy recommendations for a broad portfolio of multinational clients in B2C and B2B industries. Consulted CMO's and other senior leadership as part of project engagements. Developed new research methodologies, brand consulting services and revenue streams to guide Zyman Group's growth. 🔹 Turned around stagnant or declining client businesses by uncovering new growth possibilities with new targets, positionings, product innovations, and market opportunities. Clients included ConAgra, The NFL, MillerCoors, Moët Hennessey, Sanofi, Wyeth, Alcoa, Dow, Dell, Caterpillar, and Vodafone.🔹 Transformed ConAgra Foods by conducting research and repositioning their top 15 consumer brands including Healthy Choice, Orville Redenbacher's, PAM, and Hunt's. Delivered a new brand architecture and products roadmap for Healthy Choice along with a new advertising campaign that drove market share in a declining category. 🔹 Delivered a $2MM new revenue stream for Zyman Group by leading a new service providing marketing organization training including insights identification, segmentation, concept development, and brand positioning. Training clients included ConAgra, Moët Hennessey and Sanofi.

Detroit, Mi, Us

Hired to turnaround the strategic services at this agency dedicated to overseeing all General Motors' sponsorships and events. Supervised strategy team of 10 staff. 🔹 Significantly improved client trust and relationship leading to increased agency revenue. Promoted to Senior Vice President within one year. 🔹 Increased GM's ROI of their annual sponsorship and event investments by over 15% by creating a new Sponsorship Screening and ROI Measurement System to enable data-driven sponsorship selection and investment decisions. 🔹 Developed a proprietary new research methodology for General Motors to assess the effectiveness of their vehicle product placements in major motion movies.

Atlanta, Ga, Us

Promoted to Advertising Director and relocated to London, UK to develop regional and country-specific advertising strategies for core company brands - Coca-Cola, Diet Coke/Coke Light, Sprite and Fanta - in Europe and Eurasia. Led new agency pitch, developed creative briefs, and trained the Europe marketing organization on advertising strategy development. 🔹 Turned around negative perceptions of Coca-Cola after a packaging contamination crisis in Europe through rapidly produced TV ads that regained emotional connections with people across Europe. 🔹 Increased teen purchasing of Coca-Cola by 15% after years of decline through an award winning targeted advertising campaign that increased cultural relevancy of the brand.

Atlanta, Ga, Us

Promoted to Sr. Global Advertising Planner. Assessed cultural and advertising executional nuances around the world to guide global and regional creative development. 🔹 Increased global sales of Coca-Cola by a record 8% through creating a new advertising strategy that drove a global campaign refresh executed worldwide. 🔹 Developed creative briefs and partnered with agencies to deliver theme-specific campaigns for Coca-Cola and The Olympics, World Cup Football, Christmas, Ramadan, Rugby and others.🔹 Consulted and trained brand teams on how to localize global advertising and to develop complementary local ads in over 25 countries around the world.

Atlanta, Ga, Us

Hired to lead global marketing research for brand Coca-Cola. Developed 'The Language of Coca-Cola' and partnered with the global brand team to build the brand foundation that is largely still in place in 2024. 🔹 Spearheaded development of the first ever global brand positioning for the Coca-Cola brand after leading a worldwide research program including deep dive qualitative and a global segmentation study. Trained the global marketing organization on the new global brand strategy and consulted them on localizing the global strategy.🔹 Rolled out the global research methodology to guide brand positioning for the other core global brand positionings - Diet Coke, Fanta, Sprite and Powerade.🔹 Leveraged research findings and the new brand positioning to guide the execution of new packaging graphics and key iconography for the Coca-Cola brand in over 150 countries around the world.🔹 Enhanced the proprietary copy testing research methodology to assess the emotional connections and provide local markets with nuanced learnings.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Advertising And Psychology