Shari Aaron Email & Phone Number

Shari Aaron advises clients on the best way to leverage insights to optimize brand offerings, identify clear innovations and develop compelling propositions as a senior consumer insights and marketing professional.Shari has deep skills in global market research including creative development, brand performance, media effectiveness and multi-channel campaigns. Shari is well versed in tech enabled research via mobile and Voice Activated. She is passionate about harnessing social networks and integrating multiple data sources to help fuel the reinvention of consumer insights and business intelligence. She brings a high level of innovation to meet the new business realities and to engage with highly connected, empowered consumers and their new paths to purchase. Shari recently completed the Climate Reality Leadership Training program and co-chairs the Southern CT Leadership Corp, trained to inspire action for climate solutions in our communities and beyond. Shari also co-authored a book, Climb the Green Ladder: Make Your Company and Career More Sustainable, published by Wiley, 2009. This book includes extensive research among sustainability leaders and employees from Campbell Soup Company, HP, IKEA, Microsoft, Office Depot, Walmart and more.Shari has been a senior leader under WPP/Kantar, leading business for Pepsi and Unilever, managing $15MM+ combined billings for Millward Brown and TNS. She has demonstrated growth on key accounts by introducing clients to broader Kantar resources/thought leadership. She led a team to become recipient of Top Marketing Forward Award for the development of 360/Multichannel communications program.Shari has also served as a partner at Yankelovich, Account Planner at Ogilvy & Mather and is the Founder of Fresh Marketing. Shari has worked with many distinguished clients: Citi, Coca-Cola, Hasbro, J&J, Kraft, Liz Claiborne, StartingBloc, P&G, PepsiCo, The Princeton Review, Red Cross, Unilever and UNICEF.Shari is a well-regarded speaker and lecturer. Engagements include Case Western Reserve, Columbia University, NYU, American Marketing Association, New School among others.

Listed skills include Market Research, Customer Insight, Strategy, Marketing Strategy, and 37 others.