Shari Boyer Email & Phone Number

Altadena, Ca, Us

Responsible for building a marketing strategy to elevate brand awareness, community engagement, and education for MAPS. Leading an amazing marketing team comprising communications, movement building, education, events, partnerships, PR, membership, and content.

Remote

As the Chief Marketing Officer at Revolution, I had the great pleasure of developing product and retail brands for the community. I recruited and led a team of rockstars in digital growth, brand building, product development, social, and consumer insights.Key Accomplishments: -Drove retail and wholesale revenue to $80M, up +8% (while market was down 20%)-Created digital marketing discipline, ultimately driving 45% of total retail revenue online, increased by 25% in 3… Show more As the Chief Marketing Officer at Revolution, I had the great pleasure of developing product and retail brands for the community. I recruited and led a team of rockstars in digital growth, brand building, product development, social, and consumer insights.Key Accomplishments: -Drove retail and wholesale revenue to $80M, up +8% (while market was down 20%)-Created digital marketing discipline, ultimately driving 45% of total retail revenue online, increased by 25% in 3 months-Built marketing team around brands, retail/wholesale, digital and research disciplines-Led team to reach 108% of KPI goals-Introduced or re-launched 6 consumer brands-Created community and traffic for 8 retail locations-Led the company to be the most award winning cannabis company in Illinois, despite being the smallest with only 4% market share-Launched 50 products, 2 per week Show less

Plant Society is an education platform and retail brand founded on the ethos of “plants over pills”. We provide education, product research, an ecomm shop, and consult with patients. In addition to our online platform, we partner with doctor’s offices, organic grocers, yoga studios, and boutiques to provide our curated selection of products and education to their targeted and loyal communities.I founded Plant Society to fill the gap in knowledge and acceptance of cannabis as medicine… Show more Plant Society is an education platform and retail brand founded on the ethos of “plants over pills”. We provide education, product research, an ecomm shop, and consult with patients. In addition to our online platform, we partner with doctor’s offices, organic grocers, yoga studios, and boutiques to provide our curated selection of products and education to their targeted and loyal communities.I founded Plant Society to fill the gap in knowledge and acceptance of cannabis as medicine among the 45+ target audience, an audience that has been ignored through cannabis legalization. I developed the company vision and strategic plan, recruited key personnel (including a Certified Cannabis Nurse), developed the Branding and positioning, created the product testing framework, and formed partnerships with key retail partners and doctors. Plant Society quickly expanded beyond cannabis into all plant-based remedies.Key Accomplishments:• Grew revenue 500% in Year 2 by developing partnerships with retail locations and doctor’s offices• Used market segmentation research to create target audience definition, branding, education, and communications that have resulted in strong brand loyalty and excellent repeat purchase rates (78%)• Recognized industry leader and featured speaker at conferences such as the World CBD EXPO (10,000) and the Green Plant Summit (7,000). Show less

Good Solutions Group is a cause marketing agency, with special emphasis on unique partnerships and impact. We have created proprietary access to 1 billion active lifestyle consumers by working with America’s state and local parks to form public-private partnerships benefiting parks and park visitors. Responsible for all aspects of starting and running the agency, including creating the vision and strategic plan, attracting capital, forming relationships with public park agencies, hiring… Show more Good Solutions Group is a cause marketing agency, with special emphasis on unique partnerships and impact. We have created proprietary access to 1 billion active lifestyle consumers by working with America’s state and local parks to form public-private partnerships benefiting parks and park visitors. Responsible for all aspects of starting and running the agency, including creating the vision and strategic plan, attracting capital, forming relationships with public park agencies, hiring and managing staff and outside vendors, creating and developing product lines, creating and measuring marketing campaigns for partner brands, creating company identity and culture, marketing and selling our products and services to Fortune 100 companies, consumer research, and competitive benchmarking. Key Accomplishments:• Pioneered public-private partnership model with parks creating unique access to an audience of 1 billion targeted visits per year and generating $13 million in donations to parks to date through our unique "20forParks" profit share model• Created strategic multi-channel marketing campaigns for some of America’s top brands, including Coca-Cola, NESTLÈ, Subaru, Toyota, American Express, GEICO, The North Face, and Columbia resulting in average ROI of 187% and over 2 billion earned media impressions (heavy digital, in-store, experiential, email, PR, and celebrity/influencer tactics).• Created unique business strategy and culture around cause marketing allowing us to attract top talent and ultimately win an AD AGE Small Agency of the Year award• Recognized industry leader winning numerous awards, including Chief Marketer Top 100 Shops (5 years), Harvard Bright Idea Award, Inc 1000 Fastest Growing Companies (2 years), two EX Awards for experiential marketing, an Outdoor Industry Award for Best Cause Marketing, and an Outstanding Partnership Award from the National Association of State Park Directors. Show less

Imagitas (later named MyMove) is a partnership marketing agency that targets consumers during life stage changes. Products are created through unique partnerships with government agencies. Revenue is generated through the sale of advertising to corporate sponsors. As employee #4 at Imagitas, I helped build the high growth strategy, products, culture, and systems that allowed the company grow from $3M to $80M in gross revenue, and ultimately sell for $230M in an all-cash deal to Pitney Bowes.… Show more Imagitas (later named MyMove) is a partnership marketing agency that targets consumers during life stage changes. Products are created through unique partnerships with government agencies. Revenue is generated through the sale of advertising to corporate sponsors. As employee #4 at Imagitas, I helped build the high growth strategy, products, culture, and systems that allowed the company grow from $3M to $80M in gross revenue, and ultimately sell for $230M in an all-cash deal to Pitney Bowes. As a key manager at a fast growth company, I held many positions held during my tenure, flexing to the business growth needs.Led Ecommerce and Business Development, responsible for driving all online revenue for the company. Created the strategic plan to derive Internet revenue from current and new clients. Developed strategic distribution alliances with key offline and online partners, including CitySearch, and Countrywide Home Loans. Developed company infrastructure to achieve ecommerce and business development goals, including people and systems. As Managing Director of MoverSource I led all aspects of the company’s key product line, accounting for 75% of company revenue. Balanced consumer needs and government standards to engineer products (targeting movers through Change of Address process). Responsible for P&L, marketing team, sales/account management team, USPS partner relationship, consumer research, and product development. Built infrastructure to support the product as it grew.Key Accomplishments:• Grew revenue from $3M to $80M; sold company for $230M• Hired and led marketing, sales, product, ecommerce, and account management teams (30 headcount) to deliver excellent product and fast paced growth• Saved US Post Office $100 million in print costs and delivered over $50 million in profit share• Developed strong company culture allowing us to grow quickly while retaining top talent Show less

Brand Management in Confections Division, leading 3 smaller portfolio brands. Responsible for traditional brand management role, including marketing, strategy, insights, sales strategy, shopper, and dotted line to production. Transitioned one brand to successful exit, and grew another brand 19% after 20 year decline.

After a successful start on Ivory Shampoo, I transitioned to the high profile Pantene Brand, and led the rollout of the styling line, including advertising, media, sales strategy, and shopper strategy.

Bachelor Of Arts - Ba, Economics

Activities and Societies: Men's Crew team coxswain, Pi Phi sorority, Stanford Daily Newspaper business development

Certification And Mentor, Traditional Herbalism And Plant Medicine

Master'S Degree, Sociology - Organizational Behavior