Shari Boyer Email & Phone Number

Altadena, CA, US

Responsible for building a marketing strategy to elevate brand awareness, community engagement, and education for MAPS. Leading an amazing marketing team comprising communications, movement building, education, events, partnerships, PR, membership, and content.

Remote

As the Chief Marketing Officer at Revolution, I had the great pleasure of developing product and retail brands for the community. I recruited and led a team of rockstars in digital growth, brand building, product development, social, and consumer insights.Key Accomplishments: -Drove retail and wholesale revenue to $80M, up +8% (while market was down.

• Plant Society is an education platform and retail brand founded on the ethos of “plants over pills”. We provide education, product research, an ecomm shop, and consult with patients. In addition to our online platform.
• Grew revenue 500% in Year 2 by developing partnerships with retail locations and doctor’s offices
• Used market segmentation research to create target audience definition, branding, education, and communications that have resulted in strong brand loyalty and excellent repeat purchase rates (78%)
• Recognized industry leader and featured speaker at conferences such as the World CBD EXPO (10,000) and the Green Plant Summit (7,000). Show less

• Good Solutions Group is a cause marketing agency, with special emphasis on unique partnerships and impact. We have created proprietary access to 1 billion active lifestyle consumers by working with America’s state and.
• Pioneered public-private partnership model with parks creating unique access to an audience of 1 billion targeted visits per year and generating $13 million in donations to parks to date through our unique "20forParks".
• Created strategic multi-channel marketing campaigns for some of America’s top brands, including Coca-Cola, NESTLÈ, Subaru, Toyota, American Express, GEICO, The North Face, and Columbia resulting in average ROI of 187%.
• Created unique business strategy and culture around cause marketing allowing us to attract top talent and ultimately win an AD AGE Small Agency of the Year award
• Recognized industry leader winning numerous awards, including Chief Marketer Top 100 Shops (5 years), Harvard Bright Idea Award, Inc 1000 Fastest Growing Companies (2 years), two EX Awards for experiential marketing.

• Imagitas (later named MyMove) is a partnership marketing agency that targets consumers during life stage changes. Products are created through unique partnerships with government agencies. Revenue is generated through.
• Grew revenue from $3M to $80M; sold company for $230M
• Hired and led marketing, sales, product, ecommerce, and account management teams (30 headcount) to deliver excellent product and fast paced growth
• Saved US Post Office $100 million in print costs and delivered over $50 million in profit share
• Developed strong company culture allowing us to grow quickly while retaining top talent Show less

Brand Management in Confections Division, leading 3 smaller portfolio brands. Responsible for traditional brand management role, including marketing, strategy, insights, sales strategy, shopper, and dotted line to production. Transitioned one brand to successful exit, and grew another brand 19% after 20 year decline.

After a successful start on Ivory Shampoo, I transitioned to the high profile Pantene Brand, and led the rollout of the styling line, including advertising, media, sales strategy, and shopper strategy.

Bachelor Of Arts - Ba, Economics

Activities and Societies: Men's Crew team coxswain, Pi Phi sorority, Stanford Daily Newspaper business development

Certification And Mentor, Traditional Herbalism And Plant Medicine

Master'S Degree, Sociology - Organizational Behavior