Shäri Burk Email & Phone Number

Seattle, Wa, Us

Rally your intellectual capital: Use your super powers to the greatest affect—minimizing effort and maximizing output. • Speed up your response to market changes • Unify around a strategy• Create disruptive offerings • Master customer obsession • Build a purpose-driven organization • Uncover blind spots • Maximize ROILeverage Shari’s 20+ years of executive and entrepreneurial leadership experience to build organizational capabilities and resilience.

I am excited to be dedicating more time to my roles as an active board member and pursuing several professional development opportunities that I have been eager to undertake. These include pursuing certifications and courses such as: • Leading Scaled Agile Framework (SAFe) certification • Strategyzer: Building Invincible Companies with Alex Osterwalder • FP&A Bootcamp for CFOs with Christian Watiiig • Leading transformations: Manage change from Macquarie University • Analytics For Business specialization, Carlson School of Management of University of Minnesota • AI fundamentals from Wharton School of University of PennsylvaniaI am committed to advancing my knowledge and skills in these areas to enhance my contributions to the companies I serve and prepare for my next chapter.

San Francisco, California, Us

Develop effective GTM methodologies, expanding enterprise deals and establishing Tableau’s elite team of experts as a trusted business partner to the C-suite. Utilizing design thinking, innovative methodologies, and enterprise architecture principles to co-create a vision that fills customer’s capability gaps and accelerates customer strategic digital transformation. Developing and leading analytics strategy workshops, enterprise architecture sessions, and innovation ideation sessions for senior leadership and subject matter experts at large enterprise accounts.• Identify and develop business use cases and the associated business value assessments (ROI), strategic roadmaps and executive summaries to drive stakeholder buy-in and executive alignment while positioning myself and Tableau experts as a trusted advisor• Lead training and development initiatives for business value team, solution engineers, customer success managers, and account teams to transform the customer experience and the company engagement model

Seattle, Washington, Us

Responsible for corporate strategy and product development: UX, database design, algorithms, DevOps team lead, product-market fit, partner program, GTM strategy, brand strategy, product roadmap, partner relations. Led AWS sponsored pilot generating 100% to 330% growth for participating partner companies. Released extensive toolsets that break down essential skills into easy-to-follow processes empowering any team to collaborate, focus, and execute fast in areas like: • Response to market changes • Unify leadership team • Create disruptive offerings • Master customer and employee experience • Build a purpose-driven organizationVision Platform offers toolsets to equip your team to unify its vision, build a culture of innovation, and reinvent the future.Utilize exactly what you need to increase your velocity.A self-diagnostic reveals your team’s blind spots and skill gaps across three phases of growth. Use only the workflows you need to fill those gaps.Vision Platform is ideal for CEOs and business unit leaders who need to adapt fast. It's a collaborative 100% online experience for distributed teams. “Every leader knows their team has the answers, yet lack skillsto articulate and apply them efficiently. These toolsets allow your team to know where to focusand how to get there fast.”— Jon Edwards, CEO“This method allowed us to focus our resourcesfor the greatest effect. It gave us more clarity than we had on our own.We doubled our revenue and team in seven months.”— Randy, CMO, nClouds “We needed more tiers of leadership unified around our strategic vision to compete in the changing market. This process engaged the entire team. It was painless and effective, highlighting critical issues we would have missed.” — Charlie, CEO, Knowledge AnywhereWhy spend money on outside experts when you can upskill your people on your own?

Led GTM, creative, UX, devOps, and product development teams.Contributions:• Corporate re-brand, offering consolidation, pricing and segmentation strategy.• Led strategy and implementation for MBB project: a joint venture between Millenicom and MBB patent holder.• Internal strategic innovation focus, design, testing, evaluation.• Testing phase was successful in uncovering major failure points. Launch was not recommended. Learnings were applied to future evaluation criteria.

Bellingham, Wa, Us

A versatile leader, strategist, inventor, and problem solver. Client base was technology, natural products, and manufacturing. Utilized personal IP to deliver a unique, proprietary strategy process that empowered rapid evolution for progressive companies.Contributions:• Led corporate strategy, product creation, branding, package design, go-to-market (GTM) strategy and implementation for Omojo. With one and a half years of an unsuccessful sales effort, Omojo reported getting into 10,000 stores in six months by rebranding, developing nine new products, and reinventing sales approach.• Led corporate and GTM strategy for SuperGraphics GTM. Within six months the company saw a 15% increase in monthly sales. Marketing and sales were in sync, generating a 25% increase in sales pipeline.• Led GTM strategy and creative team in creation and implementation for Volant corporate re-brand. Company reached 12-month goal of a 300% increase in sales in only ten months.• Led GTM strategy and creative team for Tone Commander re-brand, now TEO, decreasing go-to-market timeline from forty-eight months per new product to nine new products in a single year. Client base was technology, consumer goods, professional services, and manufacturing. Due to the combination of brilliant designers and a strong strategic component, our client's return on investment was extremely high—50% to 300% growth in twelve months or less.Hear what clients say:

Innovation Strategy, Business Strategy, and Brand Strategy, Creative DirectorLed creative teams to develop effective and efficient business strategies and executions. Worked directly for companies or through various consulting firms, including DDB, Bellwether, DNA Brand Mechanics, Pravda, etc.Clients: JanSport, Nordstrom, McDonald's, Zipcar, Nature’s Path, Holland America Cruise Line, Boeing, Justice & Soul Foundation, Go Red for Women, and Leatherman.

New York, Ny, Us

Creative Director, Art Director, Director. Clients: JanSport, Nordstrom, McDonald’s, Microsoft SQLServer, XBOX360, Columbia Crest, Seagate, Veritas, Attachmate, Top Food & Drug, and Domain St. Michelle. Recognition: Clio, Archive Magazine, Creativity Magazine, Communication Arts, Six favorable reviews in Adweek, Graphis Advertising Annual, Print Design Annual, National Andy, NW Addy, Bernbach Award, NW Addy, Emmys.

Education record

Design