Shari Cashman Email & Phone Number

Scottsdale, AZ, US

Scottsdale, Arizona, United States

Scottsdale, AZ

• Managed day-to-day operations and construction administration for a $23 million new build retail/restaurant center (83 Marketplace).
• Oversaw all phases including land acquisition, entitlement, zoning, infrastructure build-out, and property sales.
• Built and maintained relationships with General Contractors, Architects, Brokers, Investors, and City Officials.
• Led project management, budget development, financial analysis, and pro-forma development.
• Facilitated extensive broker and tenant relations.
• Directed lease marketing, negotiation, and management.

Scottsdale, AZ

• Developed and executed marketing strategies that strengthened the Tonto Verde brand.
• Led content development and oversaw production of all membership materials, focusing on prospecting, onboarding, and retention initiatives.
• Created a comprehensive communication plan outlining all club communications, from emails to newsletters.
• Designed and launched a new Tonto Verde website consistent with the club's desired brand image.
• Coordinated public home tours, managing homeowner relations, media buys, ad placements, and PR efforts.
• Managed the marketing budget, expenditures, and reported KPIs to the Board of Directors monthly.

Create, implement and execute Gencor’s marketing strategy; managed a broad range of sales, marketing and communication campaigns that drove growth and profitability.Created a cohesive and uniform approach to marketing activities and materials across all departments and originators within the organization.

• Managed a team of 4 departmental employees, overseeing day-to-day marketing and public relations activities.
• Researched, developed, and implemented brand and communication strategies, standards, and practices.
• Conceptualized and executed promotional campaigns to enhance brand visibility and engagement.
• Wrote press releases, marketing copy, and other related materials to support promotional efforts.
• Cultivated relationships with key industry media and researched editorial opportunities.
• Developed and managed budgets for events, marketing initiatives, and public relations activities.

Collaborated with the CEO as internal liaison on brand development strategy across three brands.Directed art direction and managed sales promotions, ensuring consistency across written company content including PR, online presence, email campaigns, promotions, print materials, and sales collateral.Developed and implemented in-house processes for the.

Scottsdale, AZ / Denver, CO

• Developed, communicated, and executed comprehensive marketing and public relations strategies encompassing traditional, experiential, and online channels.
• Project-managed rebranding and corporate messaging initiatives, continuously updating strategies to meet evolving market needs.
• Oversaw the creation and maintenance of marketing collateral such as kits, sales sheets, catalogs, PPT presentations, and trade show displays.
• Managed web content and imagery, email campaigns, social media initiatives, advertising placements, and article submissions.
• Led the production of video and written case studies from conception to completion for key clients and products.
• Developed print and online press kits for BMGI's corporate brand and tailored pieces for industry verticals.

Responsible for assisting the publisher in the successful administration and publication of five regional creative sourcebooks. Specific duties included managing the creative process, editorial, art and production departments from start to finish, ensuring all departments stayed on task and met assigned deadlines. Participated in strategic decision making.

Assisted Vice President in all day to day marketing duties; coordinated conferences, trade shows and seminars. Participated and assisted in all aspects of marketing including lead tracking, literature inventory and tracking, and the creation of PowerPoint presentations. Assisted the sales team in proposals, RFP's, quotes, literature fulfillment, and.