Shari Cole Email & Phone Number

Austin, Texas, United States

Tampa, Florida, United States

Tampa, Fl

Consults with clients to understand goals and execute effective strategies. Designs, develops, and manages all aspects of contract services.Website Design and Development - Creates responsive websites using custom HTML & CSS, WordPress, or Wix. Establishes analytics and SEO strategies.Brand Identity Design - Develops engaging client brand identities, designing or refining logos and providing consistent brand elements.Marketing Management - Refined and advanced marketing objectives for Continuum Applied Technology (previous employer) as a full-time contractor from Jan 2015 - May 2017. Launched a corporate blog, working with inside and outside contributors to schedule posts, edit content, and create/procure images.

Austin, Tx

Worked closely with the CEO to develop targeted marketing strategies and executed independently, establishing CORRIDOR Software as an industry standard solution and growing the customer base more than tenfold. Managed the marketing budget, optimizing ROI throughout.Market Analysis - Monitored and analyzed industry trends and competitor activities to support marketing, sales, and product development.Website Design & Development with SEO and Analytics - Designed, developed, and maintained a responsive corporate website with landing pages. Managed SEO, including Google AdWords, growing site users from 7K to over 12K/year.Advertising Planning, Scheduling & Design - Launched targeted print and digital advertising campaigns. Led content marketing through case studies, blog posts, press releases, and collaboration with industry editors.Identity and Product Design - Created and refined brand identity, including logos, design elements, presentations, and promotional and corporate documentation. Designed software icon sets and login screens.Trade Show Coordination - Managed participation in 4-8 annual trade shows. Designed configurable booth to maximize attendee engagement.

Austin, Tx

Developed components for an advanced online learning management system.Web Technology Development - Worked with a team to develop elements of template-based, database-driven virtual campuses and a multifaceted enterprise manager product.Website Design and Development - Designed, developed, and maintained custom websites for multiple legacy clients.

Austin, Tx

Coordinated entry-level marketing and administrative services.Documentation Design and Distribution - Designed layout and managed distribution of product catalogs, brochures, flyers, and nationwide press releases to all major airport hubs.Website Coordination - Coordinated website content promoting 450+ resorts.Administration - Contracted and supervised outside print production. Managed contracts, provided research, and developed pricing reports to achieve a competitive advantage.