Brand Manager
Current• Spearheaded the development and execution of cohesive brand strategies, driving a 20% increase in event attendance year-over-year.• Designed and produced high-impact promotional materials, including posters, digital ads, and social media content, ensuring brand consistency across all platforms.• Managed and updated the festival’s WordPress website, optimizing user experience, enhancing site design, and ensuring timely content updates to drive ticket sales and engagement.• Collaborated with cross-functional teams, artists, and sponsors to create engaging visual campaigns, enhancing audience engagement and festival visibility.• Analyzed campaign performance metrics, providing actionable insights to refine marketing strategies and optimize future festival promotions.