Part of Finn Partners Integrated Marketing Team helping to lead the efforts of a diverse and growing portfolio of world class brands.

Founded in 2002, New Heartland Group is an industry leader in helping brands connect with the 60% of U.S. consumers living in the New Heartland—a powerful cultural segment unified by a shared set of core values which guide key purchasing decisions. New Heartland Group offers a full portfolio of services focusing on research and insights, brand strategy, content creation, digital marketing, and branded entertainment. Clients include Pepsi, Pizza Hut, Lipton and Children's Miracle Network… Show more Founded in 2002, New Heartland Group is an industry leader in helping brands connect with the 60% of U.S. consumers living in the New Heartland—a powerful cultural segment unified by a shared set of core values which guide key purchasing decisions. New Heartland Group offers a full portfolio of services focusing on research and insights, brand strategy, content creation, digital marketing, and branded entertainment. Clients include Pepsi, Pizza Hut, Lipton and Children's Miracle Network Hospitals. Show less

Nashville’s leading and Tennessee’s largest Agency.• Recruited to help the President develop talent and programs/processes for Account Management and ignite new business acquisition efforts. • Instituted Account Management training program. • Developed Client Dashboarding and Action Planning process. • Develop Agency’s digital credentials materials and updated overall Agency credentials package. • Led successful pitches for five national brands resulting in addition of… Show more Nashville’s leading and Tennessee’s largest Agency.• Recruited to help the President develop talent and programs/processes for Account Management and ignite new business acquisition efforts. • Instituted Account Management training program. • Developed Client Dashboarding and Action Planning process. • Develop Agency’s digital credentials materials and updated overall Agency credentials package. • Led successful pitches for five national brands resulting in addition of over $7MM in new revenue and campaigns that have received national and regional recognition. Show less

Founded the firm in order to take on consulting projects including:• TweetFitter: Start-up delivering branded micro-blogging content. Pilot client – Intel.• UM/Initiative - NY: Retained to manage the global UNILEVER RFP covering 40+ countries co-pitched by Initiative and UM. Resulted in retention of key counties and addition of seven countries. • UM - NY: Chrysler pitch. Participated in pitch and transitioning the business after winning account. • Mediabrands: Engaged by CEO… Show more Founded the firm in order to take on consulting projects including:• TweetFitter: Start-up delivering branded micro-blogging content. Pilot client – Intel.• UM/Initiative - NY: Retained to manage the global UNILEVER RFP covering 40+ countries co-pitched by Initiative and UM. Resulted in retention of key counties and addition of seven countries. • UM - NY: Chrysler pitch. Participated in pitch and transitioning the business after winning account. • Mediabrands: Engaged by CEO to develop a brand-defining Media Lab, both on-site and virtual. Led on-line menuization of over 500 emerging media companies including website development and employee introduction and training platform.• Gabacus: Twitter content aggregator specializing in law enforcement monitoring. Developed beta programs and positioning.• New Eyes, Inc.: QSR and restaurant category specialists. Developed business and growth plan. • MCore: Telecom Mobility Management firm. Developed business and account planning.• COO, The Chase Firm: A boutique firm specializing in high-level hedge fund intelligence. Grew the firm from two people to six with revenues more than doubling. Show less

Recruited to be part of the Agency’s Management Board and lead development of .com business. • First pitch was for NEWCO, which was Cingular Wireless. Launched brand from “zero to Nike”, building a team of over 100 people and every process from retail print to local market activations. • Led integration programs with over 20 MARCOM partners. • Speaker at BBDO’s global UK-based Wireless HUB. • Client went from start-up to the 3rd largest OMNICOM client within 3… Show more Recruited to be part of the Agency’s Management Board and lead development of .com business. • First pitch was for NEWCO, which was Cingular Wireless. Launched brand from “zero to Nike”, building a team of over 100 people and every process from retail print to local market activations. • Led integration programs with over 20 MARCOM partners. • Speaker at BBDO’s global UK-based Wireless HUB. • Client went from start-up to the 3rd largest OMNICOM client within 3 years.• Designed and led the Account Management training program.• As part of Management Board developed Rewards and Recognition program to support talent retention, responsible for developing new revenue streams including the Agency’s Experiential Marketing Department and active in all Agency business planning and growth initiatives. • Led nine-month on-boarding for BBDO North America’s win of Mitsubishi account, integrating traditional, digital, CRM and media Agencies. • Represented BBDO Management in worldwide leadership meetings in Berlin and Shanghai. Show less

Began Agency career in New York at McCann Erickson, NY working on Pabst and Nestle. Then went to Ayer, NY (now Publicis) to work on Procter & Gamble and later as the National Account Supervisor for Burger King. Then became a trailing spouse which took me to Florida where I was the Advertising Director for the state’s largest Bank and then to Nashville Tennessee for my first stint at The Buntin Group, where I worked for the founder before being recruited to BBDO.