Sharifa Abubaker Email & Phone Number

Chicago, Il, Us

New York, New York, Us

Evanston, Il, Us

Marketing leader with responsibility over global technology services, product marketing and analyst relations. Leading a small global team, I was responsible for the creation and execution of technology-focused B-to-B campaigns, including management of budget and occasional agency collaboration. My role required working across multiple functions, a deep understanding of ZS products and the value to customers, the healthcare market, and knowledge of the competitive landscape. Through the creation of content and assets that span the buyer journey (thought leadership, selling collateral, research, customer stories), I helped to create meaningful connections with relevant customers.

Evanston, Il, Us

Management of global marketing for the Operations and Technology Business Area, which encompasses products and services in 3 major areas: Business Technology, Analytics Services and Research & Development (including Clinical Development, Medical Affairs and Real-World Evidence). As a Solution Marketing lead, I managed all marketing efforts which included strategy development, content marketing activity (tied to multiple audiences), targeted promotions, sales enablement, PR, internal communications and reporting. In this role, I launched multiple products and offerings, increased content engagement, designed lead generation programs in new markets and established a new reporting format for my team.

Chicago, Illinois, Us

As a Product Marketing Manager, I established positioning and messaging for products across two product lines. I created and executed plans for packaging and go-to-market improvements based on market knowledge, customer feedback and competition.During my time at Cision, I planned the launch of new products and releases, inclusive of newly-crafted value propositions, sales collateral, competitive comparisons, product demos and customer presentations, designed to support the entire selling process. Product launches and ongoing product support included promotional efforts, trade shows and weekly webinars to drive demand in the market.In my role, I worked with with Product Management and Software Development teams to on product roadmaps with the intention of defining product features based on market changes and client needs. Closely tied to the client community, I also managed client advisory groups and beta testers for new product features.

Chicago, Il, Us

Developed and executed global company programs, including Customer Influence program and Executive Exchange. In my Director role, I managed a team of 3 to support client communication, marketing efforts and program growth. I was responsible for growing the revenue of the Executive Exchange program by 40%.While in my Marketing Coordinator and Operations roles at ASUG, I designed and managed year-round marketing campaigns, led tactics for trade shows, created a portfolio of collateral for various audiences and oversaw advertising space on company website, including reporting efforts.

Mississauga, On, Ca

A supporting role for the retail marketing and sales team, I focused on project management of photo shoots, customer collateral, competitive intelligence and executive presentations. My role also included content creation and product description copy for emerging product lines.

Fort Lauderdale, Fl, Us

Managed marketing, sales and general operations, with a team of 1 full-time employee and 5 part-time employees. In this role, I was responsible for budget, sales goals and marketing strategy.

Education record

Bachelor Of Arts, Psychology