Shariff Abdul Email & Phone Number

Singapore

I returned to Mediacorp to join Vasantham channel to head its Branding and Marketing team. I spearheaded several initiatives that took the Vasantham brand to the next level. This included award-winning on-air promotion campaigns, online marketing and on-ground engagements. This includes the establishment of ‘Vasantham LIVE!’ as an on-ground brand to engage.

As a Lecturer in the School of Business Management’s Diploma In Media Studies & Management (DMSM), one of my key responsibilities was to set up and launch the polytechnic's first campus TV network, NYPTV – a campus TV transmission that reflects the principles of a broadcast channel which includes branding, programming and scheduling. In doing so, I also.

1993 – 2001: Started my career as a Production Assistant at the Programme Promotions Unit of Singapore Broadcasting Corporation, assisting a team of Trailer Producers. I had my first opportunity to edit a movie trailer and I have not turned back ever since. Promoted to Trailer Producer at TV12 in 1995 and worked my way up to be a Senior Manager taking.