Shariff Munshi Email & Phone Number

Singapore

Singapore

Senior investigator in the Anti-Scam Command, Commercial Affairs Department

As a Team Leader in Ground Response Force Patrol, I lead a team of officers as well as Voluntary Special Constabulary and reservist officers to execute daily patrol plans. I lead the officers in their direct dealing with incidents reported by Members of Public. Thorough planning is carried out, to deter crime and ensure Law & Order in the jurisdiction.

As an Invest Change Agent, I was involved with the Criminal Investigation Department team to assist in developing a fully-digitalised platform for criminal case management. I enrolled in “Managing Change in a Digital Age”, a two-day change management course jointly developed by Accenture and the Singapore Management University.

Central Singapore

Following my graduation, I began my journey as an enforcement officer. The relevant technical and ground knowledge that I have been equipped with has helped me in performing my duties with utmost professionalism. In my journey as a Senior Investigation Officer in Central Police Division, I led field operations to solve several General Crime cases as well as Sensitive Criminal cases, to serve justice. In my course of work, I had close collaboration with different investigation units, intelligence units and agencies to facilitate joint operations for an ideal outcome. This duty of work involved high analytical thinking skills in handling time-critical situations. As for Court proceedings, in-depth collaboration occurred in the preparation of criminal trials and in assisting the Deputy Public Prosecutors. As a Senior Investigation Officer, I mentored and coached my peers, to ensure all cases are dealt with expeditiously as a highly-capable team.As part of the “Commercial Crime Squad Plus” team concurrently, I investigated several commercial crime cases, which involved joint work internally as well as externally with various financial institutions. I successfully completed the “Financial Investigation (Intermediate) Workshop” organised by the Home Team School of Criminal Investigation, led by Criminal Investigation Department and Commercial Affairs Department trainers. An impactful stint, which led to the awarding of Commander Awards as well as the Commissioner of Police Commendation Awards for solving of notable criminal cases.

Singapore

As a Student Brand Manager, I excite students in NUS by bringing the World of Red Bull on campus. My role is to reach new students, excite them, increase sales and manage the Red Bull brand on a collegiate level in NUS. I bring the brand to life on the NUS Campus through event support, product seeding, innovative brand hacks, event management as well as to facilitate and help organise Red Bull branded events and campaigns on campus for the student community. I work very closely with Student Clubs in faculties and residences, Student Unions, NUS Enterprise start-ups, Student-led Project groups as well as NUS Professors and Staff to plan and support all major university-wide events.Some key involvement:- Red Bull Paper Wings - Ran the entire campaign on campus from the promotion phase all the way to the execution phase. Executed the NUS Finals as organiser and emcee for the event, to excite and get the NUS students involved in this fun event. - Red Bull Wings Lounge - Revamped the Student Lounge in Yusof Ishak House to set up a study lounge for 2 days to meet the study and welfare needs of students using this space. This served as a comfortable environment for students to study in as the examinations were drawing close.- F1 Simulators - NUS students were able to experience the World of Red Bull. Brought F1 to life with 4 realistic F1 Simulators for students to try out and drive on the Marina Bay Circuit - from the comfort of the space right at the EA Building in the NUS Engineering Faculty. - Boom Lift Hack - Had a branded study hack in Kent Ridge Hall in NUS where we delivered a surprise to students in the form of a boom lift. The operator and Wings Team member were in the carriage to deliver cold Red Bull cans to students directly to their corridors where their rooms were at, to give them a boost as they studied for their upcoming examinations.

Singapore

Oversee the SBM program in Singapore, by supervising the different activations and events being held at the different universities and polytechnics. Conducted On-boarding for new SBMs as well as Introductory Campus Walks as a form of orientation to their job. Led monthly meetings with the team where training was conducted for new activations as well as refreshers done to ensure everyone performs well and consistently at their respective roles.

Singapore

Project Lead for "Red Bull Can You Make It?" 2016 campaign. - Promotional phase: Reached out to relevant on and off campus media by working with the Digital team as well as the Campus staff and leaders. 18 in-store outlets on campuses had promotional decals, stickers and posters for the event. Raised awareness for articles on owned channels by working with the entire Consumer Collecting team to share the online materials. Drove traffic to the official website by working with the Digital team.- Application phase: Reached out to 120 Opinion Leaders on campus to raise awareness and share their interest on their event with personalised event kits for them. Created local Instagram teaser clips in addition to global clips provided for sharing to students on campus. Conducted 50 activations in the form of the Spot The Backpacker hack, Suitcase hack and Lecture Takeovers, at 9 campuses. - Voting phase: Had 65 video submissions, 17th highest globally and 4th highest in Asia. Local content made to promote voting as well. 31,000 visits made during this period to the official website and 6,869 votes casted in total for the 65 teams who submitted. Had over 574,000 in social reach.- International Event: Supported the winning team from NUS who represented Singapore in the global event on 12-19 April 2016, where they started from Prague and ended in Paris. Worked with student leaders as well as the Consumer Collecting team to help the team in Europe to share their social content for their total points tally. Finished 11th globally, being the highest ranked Southeast Asian team.

Singapore

Represented Ultra Singapore as a Student Seller Representative in the National University of Singapore. I managed to secure sales from the student population in NUS, exciting them to be part of this brilliant music festival, Ultra Singapore.

Singapore

Brand Planning role in the Nike SEA Marketing TeamDuring my time at Nike, my passion for the brand, creativity and dedication guided my great willingness to Be A Sponge.- Provided strong support in Budget Forecast planning and tracking. In partnership with SEA Finance, Created the monthly team budget scorecards highlighting each Function’s forecast accuracy, and presented that with confidence to the Functional leaders of the SEA Marketing team. - Provided great support in the SEA Game Plan, the planning process that enables the Marketing team to deliver strong integrated plans. Created the SEA Next 30 Days Game Plan calendar for the team in alignment with the Emerging Markets Game Plan, highlighting key checkpoints for the team. - Created the monthly SEA News Bulletin and wrote about the brand highlights and activations by working with SEA Category Brand leads, Functional leads and Country teams to gather information in order to complete the stories. - Provided great research support on local key moments and athletes in Indonesia and Philippines for Olympics planning. Gathered the necessary data and consolidated all key information into a presentation for the team's planning. - Provided insights into Lunar Epic product innovation from a consumer perspective and gave creative suggestions on engaging runners to experience the product innovation and NRC app. - Created the Budget Accuracy guidebook for the SEA team as a useful tool that reflects how the SEA Marketing team was able to achieve forecast accuracy as a team in FY16. - Took part in a Retail Walk, where 18 stores in town were visited. Presented my insights and feedback on the retail observations in-store, from my consumer profile's point of view to the Nike Sales team.

Manchester, United Kingdom

Assistant to Project Manager (Volunteer Work) - Spearheaded a Doctors’ Conference regarding Diabetes in the logistical and administrative duties.- During event planning, liaised with government authorities and non-profit firms from various British cities.- Helped to raise 2,000 British Pounds worth of funds for the charity by selling publications and food.

Singapore

Sales and Marketing Internship- Frontline Customer Support Associate at Candylicious and iwannagohome! Stores helping customers to identify purchasing needs and direct them to appropriate department to enhance service and satisfaction- Facilitated inventory and stock management; conduct routine cycle counts and inventory audits to assist department manager and store replenish inventories while minimizing excess- Created new products catalogue for the National Day Series with Merchandising and Marketing Teams

Singapore

Team Leader, Security Wing, Kampong Java Neighbourhood Police Centre - Led a team of 20 police officers to ensure smooth operations throughout Patrol Shifts.- Conducted security checks on over 46 sensitive establishments, including Ministries and VIPs in vicinity.- Conducted supervisory patrols and planning of operation orders to curb rising crime trends with targeted missions.- Commended with exceptional performance by Operations Officer (Security) at the end of National Service.

Singapore

- Coached 3 of AKLTG's flagship programmes, involving character development programmes in schools islandwide.- Programmes and camps involve empowering youths and imparting leadership, goal setting, and time management skills through the conducting of activities in various settings.

Bachelor Of Business Administration (Bba), Marketing And Management

Activities and Societies: Kent Ridge Hall Junior Common Room Committee, Kent Ridge Hall Promotion Board, Freshman Welcome Orientation.

Luxury Management Course, Luxury Management, A

Summer Programme

Science

Activities and Societies: House Committee, Sports Captain, Open House Ambassador