Automotive, Tech and Financial Services. Over 15 years of growing brands in both client & agency roles across 3 continents:- designing award winning marketing/brand strategies, building & nurturing sustainable relationships, and managing teams which ultimately increases customer engagement, builds brand equity and reduces friction and barriers for customers to interact with products and services. Reinforced by my 25+ verifications, I have specialised in a number of disciplines:- -Marketing Strategy & Communications - Experienced in planning and executing ABL, BTL, integrated and digital strategies and campaigns which directly impact customer acquisition and engagement-Branding and Creative - Ideating, concepting and overseeing end to end creative development, ensuring it aligns to brief and client expectations, as well as creating a meaningful impact with customers and prospects-Web & Digital - Overseeing global CMS platforms, Implementing CX, UX, UI initiatives, Utilising data and data visualisation to drive performance and optimisation-Account Planning and Management - Managing teams of 15+, defining internal processes to improve delivery, overseeing profit/loss, team development-Business Development - Experienced in growing and building accounts through effectively nurturing client relationships, over delivering on expectations, and understanding client needs-Stakeholder Management - Managing complex teams across multiple locations and departments, building timelines & ensuring appropriate reviews & approvalsI have a strong understanding of the following industries: Automotive - client side for Volkswagen, BMW & JLR in a variety of sales and marketing management roles, as well as agency side; being delivery lead across multiple markets including Australia, US, Europe, MENA for Audi, Bentley Motors,Ford of Europe and also BMW, again, but from the other side of the fence.Fintech - from launching Australias first Neo bank (86400) to being the Global Account Lead for PayPal, I have designed marketing strategies/ campaigns which directly impacted customer trust, awareness and ultimately sign ups and engagement.Technology - Experience ranging from account management for Sony UK, to managing email communications for LG in Australia. I love technology and even extended this to heat pumps when working at Daikin UK, where I helped drive the business from a 'b2b focused' to a 'customer first' model.