Shari Hofer Email and Phone Number
Shari Hofer work email
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Shari Hofer personal email
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Shari Hofer phone numbers
I bring over 25+ years of experience in pioneering corporate brand programs and communications with an authentic leadership style that drives results, builds brand awareness, and inspires teams to do great work. How? I create a high-energy and collaborative environment focused on problem-solving, experimentation, and customer-centricity. Learning has always been part of my life and I have made it into a career. I see knowledge as a solution to the world’s complex problems and I feel privileged to be able to tell the story of students, researchers, professionals, and authors.I’ve built and led high-performing teams across B2B, DTC and B2C marketing, driving billions in revenue, growing market share, and elevating brands. I serve as Chief Marketing Officer and EVP at Wiley, a leader in scientific research and career-connected education with a 215+ year legacy of unlocking human potential. Together with my team of digital marketers, corporate brand activators, PR professionals, and communicators, we are telling powerful stories and generating results for our customers and colleagues
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Chief Operations And Marketing OfficerTovuti LmsSeattle, Wa, Us
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Fractional Chief Communications Marketing And Growth OfficerVast Vertex Media Aug 2024 - PresentNew York, Ny, UsA start-up harnessing Generative AI to revolutionize knowledge dissemination across diverse sectors. I am leading commercialization strategies, capital raise, go-to-market and customer acquisition. -
Board MemberVoxy Jul 2023 - PresentNew York, UsProvide expertise in go-to-market strategies, M&A integration, digital transformation, and workforce management for a hyper-growth startup. -
Executive Vice President And Chief Marketing, Communications, And Sustainability OfficerWiley Aug 2020 - Jan 2024Hoboken, Nj, UsRecruited by CEO to lead 200+-person marketing, communications, and sustainability team through cultural, digital, and performance transformation, including brand, events, campaigns and advertising, content, creative, media partnerships, customer marketing, quarterly reporting, Customer 360 marketing, social, demos, and customer insights. Built a full-scale communications team focused on internal, executive, external, quarterly reporting, and crisis. Created a carbon neutrality plan using a sustainability strategy aligned with business goals. Reduced 57 brands into one Wiley-led brand -
Senior Vice President MarketingWiley May 2017 - Feb 2021Hoboken, Nj, UsRecruited to lead the strategic transformation of the global marketing organization for Wiley’s largest business unit, including brand, events, campaigns and advertising, content, media partnerships, customer marketing, Customer 360 marketing, and social and customer success.
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Vice President MarketingRosetta Stone Feb 2016 - May 2017Arlington, Virginia, UsLed an overhaul of the company’s go-to-market strategy to include traditional and digital marketing. •Managed a global team of 30. •Reclassified 90% of external spend into marketing initiatives that provided a 40% increase in ROI.•Drove a 30% increase in win rate for leads.•Building an in-house digital marketing team reduced external agency spending by $3 million.•Increase marketing ROI by 85% by doubling down on influential marketing campaigns.•Launched Catalyst product on time with a 5-year ROI plan, which was hit EARLY in year 2. -
President And FounderThe Hofer Group Jun 2014 - Feb 2016Launched a boutique marketing and communications firm with 10 employees that served consumer and business clients in various sectors. Clients included Rosetta Stone, Blackboard, Ethos Insurance, IslandWood, Corporate Education Strategies, and ACD Systems.•Increased marketing ROI by 30-80% for clients•Executive coaching in sales and marketing effectiveness
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Vice President, Marketing & Expert ServicesEducurious Jun 2012 - Jun 2014Seattle, Wa, UsA leadership role within a startup nonprofit organization focused on hyper-growth and piloting a new learning model. •Established company brand and developed Go-To-Market strategies -
Senior Director International Channel MarketingBlackboard Jun 2005 - Jun 2012Boca Raton, Florida, UsDeveloped and executed marketing strategies to drive demand, build brands, and expand global awareness for SAAS and technology solutions and services. Led global teams including 42 channel partners across 70 countries.• Increased demand by 70-100% in key regions and closing ratios to over 50%.• Tripled sales volume with localized branding and translation services. -
President & Marketing ConsultantReedy Llc Sep 2001 - Jun 2005Consulting firm specializing in executive-level marketing strategy, driving consumer demand and amplifying client brand awareness through innovative, technology-focused solutions.
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Vice President Of Product Development & Product MarketingLuckysurf Mar 2001 - Sep 2001Paris, -, FrEnhanced product development cycles and go-to-market strategies, increasing viable product offerings by 30% and boosting employee productivity by 30%. Streamlined processes to beat deadlines by two weeks and reduced ramp-up time by one month, allowing more focus on sales training. Improved response rates to 40% with a targeted marketing communication strategy and developed a partner acquisition strategy to increase database resale value. -
Vice President Channel Partner Operations & ManagementYesmail Aug 1999 - Mar 2001Chicago, Il, UsDeveloped a scalable partner model, expanding the database from 1.5 million to 15 million unique members in 6 months. Improved data quality for effective marketing campaigns, enabling 30% sales growth during an economic downturn and accelerated time-to-market on data capture tools. -
Director Partner IntegrationClassified Ventures May 1996 - Aug 1999Chicago, Il, UsIntegrated online business models of Cars.com, Apartments.com, and HomeGain.com into 150+ media outlets nationwide. Achieved integration in all top US markets within 6 months and secured executive buy-in by delivering a compelling value proposition.
Shari Hofer Skills
Shari Hofer Education Details
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University Of Chicago Booth School Of Business Executive EducationGeneral -
Harvard Business SchoolWomen On Boards
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Thunderbird School Of Global ManagementGlobal Marketing
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University Of South DakotaLiterature
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University Of South DakotaEnglish & Political Science
Frequently Asked Questions about Shari Hofer
What company does Shari Hofer work for?
Shari Hofer works for Tovuti Lms
What is Shari Hofer's role at the current company?
Shari Hofer's current role is Chief Operations and Marketing Officer.
What is Shari Hofer's email address?
Shari Hofer's email address is sh****@****ail.com
What is Shari Hofer's direct phone number?
Shari Hofer's direct phone number is +154023*****
What schools did Shari Hofer attend?
Shari Hofer attended University Of Chicago Booth School Of Business Executive Education, Harvard Business School, Thunderbird School Of Global Management, University Of South Dakota, University Of South Dakota.
What are some of Shari Hofer's interests?
Shari Hofer has interest in International Travel, Community Theater, Skiing, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Reading, Poverty Alleviation.
What skills is Shari Hofer known for?
Shari Hofer has skills like Strategy, Product Marketing, Marketing Strategy, Strategic Partnerships, Direct Marketing, Marketing Communications, Marketing, Leadership, Management, Strategic Planning, Brand Management, Social Media Marketing.
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