Shari Horton Email & Phone Number

Eden Prairie, Minnesota, Us

Pleasanton, Ca, Us

Oversee and support marketing operations team, marketing stack, systems and processes including Pardot, SFDC.• Define and create best practices for campaigns, lead scoring, audience development, data integrity and overall business performance.• Define business analytics and create executive reports and dashboards measure all aspects of the marketing lead generation engine and overall business performance.

Santa Clara, Ca, Us

Direct all aspects of Global Marketing Operations including marketing stack and database, lead scoring, revenue models, campaign tracking, program performance. • Optimized Marketo Implementation applying best practices for lead capture, data hygiene & augmentation, lead scoring, nurturing, program templates, targeting/segmentation and reporting. (Marketo Lead Management, ABM, RCA, Analytics, Sales Insight, Web Personalization)• Conceptualized strategy and implemented Account Based Marketing (ABM) including technology selection and implementation, sales alignment, multi-channel execution, reporting and analytics. • Defined, built and monitored metrics and dashboards to enable sales/marketing leadership to assess results against KPIs, channel/program effectiveness, and overall sales and marketing performance.• Partnered with Sales, Sales Operations and IT to align business processes, integrate technologies, manage SFDC sync, define reporting requirements and address shared concerns.

San Jose, Ca, Us

2011-PresentDirect all aspects of Worldwide Marketing Automation practice, managing a multi-million dollar annual budget. Oversee systems and infrastructure for data management, integrated campaigns, and response management/metrics. Deployed marketing automation tools, business intelligence, mobile optimization, and social media initiatives. Provide thought leadership and strategic direction for both inbound and outbound demand generation as well as integrated marketing best practices. • Won the 2013 Aprimo APEX Award for Campaign Management.• Drove data-driven marketing and engagement strategies, growing sales leads.• Built detailed marketing database and created segmentation strategies. • Led adoption of closed loop lead management process.

Campbell, Ca, Us

Managed the company’s Marketing Automation practice, with an emphasis on repairing relationship with key client. Oversaw all aspects of lead account and recurring revenue stream, capitalizing on revenue and renewal opportunities through strategic clients. • Led company to recognition as a Top 10 Vendor by Juniper Network’s Marketing. • Implemented marketing automation, data integration, and marketing analytics strategies.• Upsold and extended services to new user groups steadily growing delivered services.

Managed service operations, including delivery, collection, warehouse management, and service. Directed team of permanent employees, as well as suppliers and third party vendors. Created and launched direct mail and advertising campaigns.• Planned and executed B2C direct marketing strategies and reseller programs.• Reduced operating costs through a series of efficiency improvements.

Foster City, Ca, Us

Planned, developed, executed, and managed marketing programs through ISV, ERP, and SI partners to support channel sales activities in an early-stage risk management and e-payment solution provider. Engaged in partner-driven and joint marketing activities to generate leads and build awareness. Created sales and marketing materials.• Doubled tradeshow, event, and sponsorship participation.• Developed programs to recruit, enable, and communicate with partners.

Us

Built and led a team, accelerating revenue growth through an installed base marketing strategy, as well as manage numerous customer relationships. Created customer communities and relationship management processes to increase loyalty and retention. • Increased revenues through team building, customer involvement and events.• Executed scalable 2-way and peer-to-peer communication strategies.• Developed tools and programs to promote features and partner and marketing solutions.

Bs, Education

Ms, Communication