Shari Horton work email
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Shari Horton personal email
Shari Horton phone numbers
Marketplace strategist and technologist with a distinctive talent for helping marketing teams increase their contribution to the sales pipeline. I have a background in direct and channel marketing working on both the corporate and agency sides of demand generation. This unique combination along with data management expertise and operational focus forms the basis of my ability to align people, process, and technology in support of improved marketing effectiveness. I am known for bringing vision, ingenuity, and team motivating spirit to my endeavors.Specialties: Marketing Automation | Marketo Certified | ABM Certified | Aprimo Certified | 2013 APEX Winner for Campaign Management | Technology Integrations | Vendor Management | Best Practices Consulting | Predictive Analytics - AI | Campaign Optimization | Data Management | Change Management | Lead Scoring | Lead Nurturing | Metrics | Attribution & ROI Analysis | Segmentation Strategies | Data Hygiene | Data Augmentation | SFDC | Adobe Omniture | Demandbase | Sales & Channel Enablement | Account Based Marketing |
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Sr. Manager Marketing OperationsArctic Wolf Networks Jul 2018 - PresentEden Prairie, Minnesota, Us -
Consulting Director Marketing OperationsVeeva Systems Nov 2017 - Jun 2018Pleasanton, Ca, UsOversee and support marketing operations team, marketing stack, systems and processes including Pardot, SFDC.• Define and create best practices for campaigns, lead scoring, audience development, data integrity and overall business performance.• Define business analytics and create executive reports and dashboards measure all aspects of the marketing lead generation engine and overall business performance. -
Sr. Manager Marketing Operations & AnalyticsSilver Peak Jul 2014 - May 2017Santa Clara, Ca, UsDirect all aspects of Global Marketing Operations including marketing stack and database, lead scoring, revenue models, campaign tracking, program performance. • Optimized Marketo Implementation applying best practices for lead capture, data hygiene & augmentation, lead scoring, nurturing, program templates, targeting/segmentation and reporting. (Marketo Lead Management, ABM, RCA, Analytics, Sales Insight, Web Personalization)• Conceptualized strategy and implemented Account Based Marketing (ABM) including technology selection and implementation, sales alignment, multi-channel execution, reporting and analytics. • Defined, built and monitored metrics and dashboards to enable sales/marketing leadership to assess results against KPIs, channel/program effectiveness, and overall sales and marketing performance.• Partnered with Sales, Sales Operations and IT to align business processes, integrate technologies, manage SFDC sync, define reporting requirements and address shared concerns. -
Sr. Manager Global Marketing OperationsBrocade Communications Apr 2011 - Mar 2014San Jose, Ca, Us2011-PresentDirect all aspects of Worldwide Marketing Automation practice, managing a multi-million dollar annual budget. Oversee systems and infrastructure for data management, integrated campaigns, and response management/metrics. Deployed marketing automation tools, business intelligence, mobile optimization, and social media initiatives. Provide thought leadership and strategic direction for both inbound and outbound demand generation as well as integrated marketing best practices. • Won the 2013 Aprimo APEX Award for Campaign Management.• Drove data-driven marketing and engagement strategies, growing sales leads.• Built detailed marketing database and created segmentation strategies. • Led adoption of closed loop lead management process. -
Sr. Account ManagerNetline Corporation Aug 2006 - May 2011Campbell, Ca, UsManaged the company’s Marketing Automation practice, with an emphasis on repairing relationship with key client. Oversaw all aspects of lead account and recurring revenue stream, capitalizing on revenue and renewal opportunities through strategic clients. • Led company to recognition as a Top 10 Vendor by Juniper Network’s Marketing. • Implemented marketing automation, data integration, and marketing analytics strategies.• Upsold and extended services to new user groups steadily growing delivered services. -
Director Customer And Partner ServicesUnox, Inc. Aug 2001 - Jul 2005Managed service operations, including delivery, collection, warehouse management, and service. Directed team of permanent employees, as well as suppliers and third party vendors. Created and launched direct mail and advertising campaigns.• Planned and executed B2C direct marketing strategies and reseller programs.• Reduced operating costs through a series of efficiency improvements.
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Channel Marketing ManagerCybersource Sep 2000 - Mar 2001Foster City, Ca, UsPlanned, developed, executed, and managed marketing programs through ISV, ERP, and SI partners to support channel sales activities in an early-stage risk management and e-payment solution provider. Engaged in partner-driven and joint marketing activities to generate leads and build awareness. Created sales and marketing materials.• Doubled tradeshow, event, and sponsorship participation.• Developed programs to recruit, enable, and communicate with partners. -
Marketing Manager, Customer ProgramsPandesic Llc May 1999 - Sep 2000UsBuilt and led a team, accelerating revenue growth through an installed base marketing strategy, as well as manage numerous customer relationships. Created customer communities and relationship management processes to increase loyalty and retention. • Increased revenues through team building, customer involvement and events.• Executed scalable 2-way and peer-to-peer communication strategies.• Developed tools and programs to promote features and partner and marketing solutions.
Shari Horton Skills
Shari Horton Education Details
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The University Of KansasEducation -
San José State UniversityCommunication
Frequently Asked Questions about Shari Horton
What company does Shari Horton work for?
Shari Horton works for Arctic Wolf Networks
What is Shari Horton's role at the current company?
Shari Horton's current role is Marketing Operations and Analytics.
What is Shari Horton's email address?
Shari Horton's email address is sh****@****att.net
What is Shari Horton's direct phone number?
Shari Horton's direct phone number is +140893*****
What schools did Shari Horton attend?
Shari Horton attended The University Of Kansas, San José State University.
What skills is Shari Horton known for?
Shari Horton has skills like Demand Generation, Email Marketing, Marketing Automation, Lead Generation, Multi Channel Marketing, Crm, Marketing Operations, Marketing, Lead Management, Strategy, Salesforce.com, Program Management.
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