Shari Lopatin Email & Phone Number

Phoenix, Arizona, United States

Phoenix, Arizona, United States

Manages communications for the Division of Developmental Disabilities (DDD) under the Arizona Department of Economic Security, including production of three newsletters for three audiences (people with developmental disabilities, providers, and DDD staff), compliance with Medicaid regulations for health plan marketing materials, and development and execution of presentations for monthly public town hall meetings.

Phoenix, Arizona, United States

Edited and oversaw production of an online health portal, 2 monthly e-newsletters, dozens of resource materials, 10 webinar presentations, and delivery of 50+ monthly webinars.--> Promoted to lead team of 6 writers and trainers responsible for communications strategy for the Department of Veteran Affairs (VA) network of doctors, hospitals, and clinics.--> Quickly pulled together COVID communications game plan and led coordination efforts to disseminate critical information to large network of doctors, hospitals, and urgent care centers across 28 states. --> Grew webinar participation rate 30% by employing targeted digital communications plan and cross-departmental partnerships.

Phoenix, Arizona Area

Built communications strategy and structured provider education department, serving 28 states, and tasked with meeting key goals.--> Exceeded industry average open rate by 4% with launch of Provider Pulse newsletter; maintained with strong audience appeal.--> Project managed 2, major campaign rollouts per month; established editorial calendar to ensure adherence to plans of record.--> Yielded website traffic increase of 258% and webinar registration boost of 318% with effective calls to action and messaging.

Phoenix, Az

Helped organizations to achieve visibility goals; partnered with various agencies as contracted copywriter / content strategy developer. --> Steered social media management, content marketing, communications solutions, writing, and editing for well-known clients including Honor Health, The Arizona Republic, and the Desert Botanical Gardens. --> Led internal rebranding campaign, to introduce new brand to employees, following shift from John C. Lincoln to Honor Health.

Phoenix, Arizona Area

Owned brand marketing, community outreach, reputation management, and health insurance education. --> Increased engagement 140% while maintaining 95% positive/neutral online presence with effective social media strategy. --> Leveraged analytics tools: Facebook analytics, Twitter analytics, Radian 6 (now Salesforce), and YoY metrics comparisons.

Phoenix, Az

Managed communications plans to support Department of Defense health initiatives and led content development for 80+ articles per year. Served as the voice of the company across media platforms including magazines, social media, blogs, press releases, military newspapers, and the online health portal. --> Pitched media and placed 300+ articles in target publications amassing reach of 2.9M military members and families. --> Boosted health education with development of Healthy Homefront blog and managed team of contributing writers.

Conceptualized, wrote, and published 8 to 10 articles per week as lead education reporter. Investigated and reported on 3 local school districts, 3 college campuses, and statewide education issues. --> Earned two Associated Press awards as part of investigative new team on “The Cost of Immigration” series.