Marketing Services Manager
Current• Responsible for overseeing day-to-day operations and managing the Social Media and Digital Content Strategistso Develops campaigns and advertising budgets, oversees influencer participation, copywriting, proofing, and editingo Leads event production for trade shows and special events overseeing purchases, prop set up, display inventory, andspatial design photography in-studio and on locationo Manages sponsorships with publications such as Atlanta Home and Garden, including magazine advertisements and contractors to fulfill product and marketing needs• Serves as the company liaison to manage public relations requests such as press tours at events, as well as partnerships and product marketing opportunities for use on shows such as Property Brother and Rachel Ray• Develops strategic marketing initiatives to ensure consistent workflow and collaborations with internal and external stakeholders• Leads all efforts surrounding photography, both in-studio and on-location; reviews and approves all photographso Developed a Wayfair campaign advertisement from start to finish, including storyboard creation, location sourcing, prop design, and model selectiono Successfully designed and choreographed the set up of a photography studio with a prop room, and six displays used for creating marketing content and virtual trade event during COVID• Leads PR announcements and strategy for four company acquisitions covering details such as asset consolidation, incorporations, social media platforms, writing copy, and photography• Performs 3D render reviews on photography materials to mentor the designer on how to create more photorealistic renderings• Administers charitable partnerships with organizations such as GE, Harbor House, and Homes for Our Troops to provide products to non-profit partners• Attends NKBA events to network, further industry knowledge, and create partnerships with manufacturers and designers to source low-cost display materials and shooting locations
