Shari Rager, Ms, Cae Email & Phone Number

Rockville ,Md

Serve as Chief Membership & Marketing Officer overseeing all association communications, content strategy, and member services of 501(c)3 professional society. Ensure effective use of financial, human, and technology resources to efficiently achieve goals. Lead activities in alignment with mission and value.Major Accomplishments• Led organizational brand refresh including full-scale update of website, development of audience personas, and integration of membership value proposition… Show more Serve as Chief Membership & Marketing Officer overseeing all association communications, content strategy, and member services of 501(c)3 professional society. Ensure effective use of financial, human, and technology resources to efficiently achieve goals. Lead activities in alignment with mission and value.Major Accomplishments• Led organizational brand refresh including full-scale update of website, development of audience personas, and integration of membership value proposition into all digital and print collateral.• Enhanced brand promise through strategic development of online community, chapter leader support, and professional resources.• Championed evidence-based approach to decision making, working with staff and volunteer leadership to align activities with member needs.• Established and sustained alliances to advocate for the profession including joint position statements and ethical guidelines.• Modernized publications program including peer-reviewed Journal, industry e-newsletters, and blogs. • Implemented marketing automation and expanded digital communication using both paid and organic social media and tools in support of content strategy and inbound marketing philosophy.• Launched online learning program, creating new non-dues revenue stream, enhancing member value, and expanding reach of educational mission• Guided chapters through governance overhaul including constitution and bylaws updates and new affiliation agreements. Served as liaison to chapter leaders to ensure compliance and build trust. Show less

Served as Chief Operating Officer of 501(c)3 association with 9 staff and 1.5 million budget serving the child life profession, with oversight for Membership, Communications, and Partnership programs.Major Accomplishments• Led headquarters staff during Executive Director transition while maintaining high-quality programs and services and ensuring minimal disruption in operational functions.• Increased website traffic, improved member satisfaction, and moved over 90% of payments… Show more Served as Chief Operating Officer of 501(c)3 association with 9 staff and 1.5 million budget serving the child life profession, with oversight for Membership, Communications, and Partnership programs.Major Accomplishments• Led headquarters staff during Executive Director transition while maintaining high-quality programs and services and ensuring minimal disruption in operational functions.• Increased website traffic, improved member satisfaction, and moved over 90% of payments online.• Initiated recruitment and retention programs increasing membership and renewal rates. Aligned program communications with member needs and continuing education goals.• Coordinated public relations initiatives, including CLC’s first national media campaign attracting over 50 spots in radio, TV, and print.• Developed goals and policies for strategic alliances resulting in increased partnership inquiries and expanded marketing opportunities. Built online marketplace for affiliated products and services. Show less

● Planned three annual events – one International Conference (750 attendees) and two Intensive Training Seminars (250 attendees). Event income constituted 1/3 of Institute annual budget. ● Executed the Institute’s Corporate and Institutional Giving Program by researching and targeting prospects, building and managing relationships. Expanded program by 15%. ● Ensured funding and volunteers for programs by building on new and existing relationships.● Led “Call for Papers” and… Show more ● Planned three annual events – one International Conference (750 attendees) and two Intensive Training Seminars (250 attendees). Event income constituted 1/3 of Institute annual budget. ● Executed the Institute’s Corporate and Institutional Giving Program by researching and targeting prospects, building and managing relationships. Expanded program by 15%. ● Ensured funding and volunteers for programs by building on new and existing relationships.● Led “Call for Papers” and abstract review process; served as the liaison to event presenters.● Coordinated Exhibit Hall including research and sales. Grew exhibit hall participation by 20%.● Negotiated all vendor contracts and coordinated project management.● Developed promotional materials and directed all print, email, and web-based marketing efforts.● Oversaw Continuing Education Credit process by coordinating with accrediting institutions, preparing certificates, and providing post-event analysis. Show less

● Created, budgeted, and implemented all development events including Opening Night Gala, Spring Benefit, Cultivation evenings, New Year’s Eve Celebration and high-level donor functions.● Raised over $1 million at each Annual Opening Night Gala and one-time Spring Benefit. ● Solicited in-kind donations which lowered event costs by 10%.● Managed RFP to contract process for caterers, printers, designers, audio-visual technicians.● Served as main liaison between administrative… Show more ● Created, budgeted, and implemented all development events including Opening Night Gala, Spring Benefit, Cultivation evenings, New Year’s Eve Celebration and high-level donor functions.● Raised over $1 million at each Annual Opening Night Gala and one-time Spring Benefit. ● Solicited in-kind donations which lowered event costs by 10%.● Managed RFP to contract process for caterers, printers, designers, audio-visual technicians.● Served as main liaison between administrative staff and production personnel for Circus events.● Led creative and design process for all promotional material; coordinated ancillary print insertions. ● Set policy and trained development staff on use of Raiser’s Edge as Database Supervisor.● Supervised 2 full-time staff, 1 part-time intern, plus numerous volunteers for selected activities. Show less

Event and Fundraising projects included:Event Manager, Project Renewal (not-for-profit homeless services organization). Managed all aspects of annual Benefit & Auction for two years. Solicited and obtained many high-end and unique auction items. Surpassed past event totals by 15% raising over $250,000.Consultant, Jewish Foundation for the Righteous (not-for-profit Holocaust organization). Coordinated annual fundraising dinner (grossing over $1 million)… Show more Event and Fundraising projects included:Event Manager, Project Renewal (not-for-profit homeless services organization). Managed all aspects of annual Benefit & Auction for two years. Solicited and obtained many high-end and unique auction items. Surpassed past event totals by 15% raising over $250,000.Consultant, Jewish Foundation for the Righteous (not-for-profit Holocaust organization). Coordinated annual fundraising dinner (grossing over $1 million). Designed database to track donations, receipts, guests and program listings. Solicited in-kind donations for cost savings.Conference Coordinator, Catalyst (not-for-profit organization promoting women in business). Implemented all aspects of annual Awards Conference and Dinner. Coordinated volunteers and ran information booth. Oversaw closeout of event; developed and analyzed attendee satisfaction survey. Show less

Ba - Honors, Psychology

Master Of Science (Ms), Nonprofit And Association Management