- As Account Director, oversee execution of end-to-end digital campaign strategies and creative, including content development, client and people management, agency cross-functional teams and production- Identify growth opportunities within existing accounts through strong client relationships, resulting in additional revenue- Consult directly with senior leadership to forecast account needs, utilization/ performance and present account budget reports - Develop client SOWs, manage financials & project timelines for clients- Manage direct reports by sharing performance feedback and supporting career goalsMicrosoft Worked with the Game Changers division of Microsoft to showcase Microsoft's commitment to bringing STEM (and the Microsoft Surface Tablet) to urban cities and celebrate their partnership with women in sports & tech.Lead the work with cross functional teams to create and launch a Game Changers brand playbook that provides campaign guidelines for the development of any future assets. - Game Changers- Atlanta Track Club- Atlanta Hawks- Azure Gulf Coast Athletic ConferenceWorked directly with the Commissioner of the GCAC to lead in the development of a new brand strategy. This process includes strategy and research, a new name and creation of brand assets (logos, web content, credentials, templates and social media content) PepsiCo/ Starry - Campaign planning, development and executionThe Moriah Group / AYOKU - Brand Identity development and assets Meta Worked in partnership with Meta to plan, produce and launch 2022 Elevate full funnel campaign to drive awareness, reach with training and acquisition of Meta products and services to their Black, Hispanic and LatinX communities. StellantisIn celebration of Juneteenth, we worked to successfully produce and execute the Grand Wagoneer anthem as a salute to the multicultural design leaders that engineered the vehicle. https://www.youtube.com/watch?v=kJfT2yoQfcMNew Business

Launched Dope Too LLC clothing line in February 2021. Taking the line from 1 signature Dope In and Real Life hoodie to also include a selection of T-shirts, Dad Hats, Crewnecks, winter hats, jogger shorts and joggers. Responsibilities Include: - Brand development and marketing - Site creation and maintenance- Art direction, design and copy writing- Social media management- Public relations- Product sample sourcing- Packaging and shipping- Customer service management https://dope-too.myshopify.com/collections/allThe brand has been featured in: - The Detroit Free Press- Local 4+ Live in the D- The Michigan Chronicle- Voyage Michigan Magazine- CanvasRebel

Curator of one-of-a-kind itineraries catered to each customer. Offering worldwide travel plans, local experience agendas and more.Featured in the Michigan Chronicle

Clients:Omnicraft (Aftermarket)Ford Accessories (US and Canada)Michigan Science Center GalaCollision (OEM Parts)- Primary client liaison – Build, maintain, communicate to support and guide day-to-day client relations and business operations, presentation to client leaders- Managed and deliver on-going client correspondence including status reports and conference reports- Managed digital OLA, social and print campaigns for FCSD Collision and Omnicraft business units- Responsible for the launch of collision.ford.com site and campaign as well as subsequent campaign(s) and content management from 2014 – 2018, 2020-present- Planned, analyzed and evaluated reports and agency output relevant to assigned client projects and needs (statements of work, media plans, research, data, social publishing briefs etc.)- Supervised and aided in the development of strategy plans and creative briefs that deliver on approved client objectives from input to completion- Performed work across departments in agency relationship management, including creative, media, production, strategy, legal etc. to develop, implement and manage communications and advertising campaigns that are on strategy, on time, within budget, and meet agency and client standards - Planed and oversaw utilization of client production and media budgets - Managed both video and still product shoots – developed and managed production timeline, secured products/DST vehicles, created pre-pro documents- Coordinated annual presentations for FCSD group VP and Partner level leads both internally and client side, including “post COVID-19” Return to work strategy - Pro-Bono: Account lead on Michigan Science Center 2016 and 2017 Galas- FCSD Group event planner (Christmas party, summer outing, community service events)

- Ford Customer Service Division - Collision Consumer Education Campaign

- Assisted in new product development and idea generation by conducting market research and trend analysis- Assisted in communication with international (Chinese) factories in product development- Coordinated with cross-functional teams on a regular basis, including but not limited to: engineering, legal, quality, sales, graphics, and upper level management.- Supported development of new product retail packaging and collateral- Manufactured copy for product packaging, display scripts, and instruction manuals - Copy editing creative for packaging, displays and marketing materials - Provided sales support nationally including product sell sheets, merchandising concepts, product samples- Supported development of marketing presentations and other sales tools - Developed and update product related internal documentation- Supported trade shows and event preparation as needed- Created requisitions and process purchase orders- Ran lead of developing multi-lingual voice prompts for 2014 line-up with international vendors

Clients:General Motors Consumer Relations Management (CRM) Vehicle Purchase Program - College, Military, Supplier, Credit Union, EmployeeGM CRM Email - RetailGM CRM LifecycleUSA.gov- Facilitated routing process for all print, interactive, and email communication for General Motors brands- Maintained project timelines- Organized and prioritized countless projects simultaneously - Managed internal communications between the Creative , Account, Copy Edit, Pre-media, Operations, Product Information, Production and Social Media teams - Created Internal Service Requests, Ad IDs, and job numbers for all necessary projects- Created and monitored monthly and daily estimates- Attended all work-start meetings throughout the week- Created ad codes and assigned schedules for newspaper and magazine publications

- Worked to compose - Blog posts, Letters to the Editor, Op-Eds, Memos - Conducted research- Edited- Handled media monitoring process- Managed databases- Reviewed and updated social media accounts

- Worked on media monitoring/quote tracking/media newsletter compilation- Extensively researched for client and stakeholder sheets- Attended daily meetings with senior staff - Composed Letters to the Editor, op–eds, media releases, and 1 pagers for client to be published in Chicago Tribune, Chicago Sun-Times, and other local news mediums.- Participated in the organizational process and attending client events- Updated social media accounts and team calendar- Administrative support

- Acted as a liaison between realtors and appraisers in compliance with HVCC rules and regulations. - Handled any unresolved issues when scheduling and completing appraisals.- Dispersed appraisal reports to appropriate vendors

- Conducted research on realtors in Michigan, Wisconsin, Ohio- Compiled excel worksheets - Connected local loan officers to realtors- Generated warm leads for sales team- Sent out and respond to realtor survey mailers - Social media management- Conducted email marketing campaigns

As the Account Executive I was in charge of 4 team members and acted as liaison between my team, our supervisor, and the client. My team and I strategically planned an event, in coordination with The Washington Post, around the 2008 presidential election with a focus on bridging the gap between the Silent Generation and Generation Y. We used various forms of social and new media to promote the event and invite media to attend. Check out pictures and blog posts/articles surrounding the event here: http://www.myspace.com/inmylifetime08

- Updated Excel worksheets with 2008 creative insertion information, created spread sheets for client to know what percentage of gross sales they owed Arnold, contacted sales representatives about added value packages for Trex client.- Created insertion orders, updated Excel document with counties and owners information for McDonald's- Created POV’s (Point-of-views) for Colonial Williamsburg, Children’s National Medical Center and BCBS FEP- Conducted research for various projects such as new and innovative ways to advertise on internet usage of a particular demographic

- USA TODAY: Created master calendar for clients, developed competitive analysis, compiled slides for a PowerPoint presentation, continuously keep members of the USAT team up-to-date on industry news involving our client as well as competitors, assisted with running focus groups, edited documents, filed work request forms to open job numbers- BCBS and Colonial Williamsburg: Compiled a creative look book and updated the Reservations Operations Key Statistics reports- Attended weekly status meetings

Developed and created articles on deadline for Business and Technology, Life and Style, and Nation and World sections