As a fractional, contract or freelance resource, I help build brands and drive growth through end-to end marketing strategies for both B2B and B2C that drive qualified traffic, generate high converting leads, and a create a full-funnel brand message to hit your revenue goals. Brand, creative and corporate marketing consulting, and advisory services designed for start-ups to global companies.Currently working with clients in the clean tech /climate tech space, social advocacy, digital signage, software and technology.

Responsible for developing and executing marketing and brand strategies that highlight Blue Square X's innovative LED technology and immersive experiences. Overseeing cohesive messaging, visual identity, creative development and public relations efforts to drive market engagement and elevate brand awareness.

In my role as a Client Strategy Manager at Michael's Marc, LLC, I lead the development and execution of social media and email campaigns to raise awareness and build support for clean fuel standards across multiple states. Focused on driving impactful messaging that advances cleantech/clean fuel initiatives, I collaborate with cross-functional teams to ensure successful implementation of campaigns.

*During my last 6 years at Samsung (2016 -2022) I provided pivotal leadership as a Senior Manager across 3 concurrent positions.*Led the strategic creation of premium, on-brand visual content across multiple platforms, significantly enhancing user engagement and customer loyalty for a $1.2B B2B display business covering seven product lines.• Directed the end-to-end design and development of content across multiple channels—social media, web, presentations, videos, and print—successfully managing over 1,000 projects each year. Achieved a record-breaking output of 1,700 diverse marketing deliverables in 2022, demonstrating exceptional productivity and creative leadership.•Provided full creative oversight, including visual identities, brand guidelines, editorial standards, online presence, messaging pillars, taglines, positioning, and marketing collateral. •Showcased hands-on expertise in layout, design, illustration, copywriting, and the creation of detailed creative briefs, directly contributing to acclaimed campaign executions.•Set a high standard of creativity and design excellence, resulting in multiple industry awards and high demand for content globally.•Revitalized collateral design, improving visual consistency and operational efficiency by 70%, and cutting costs by 50%, thereby optimizing marketing spend and impact.•Developed and implemented a comprehensive blueprint (CMS) for local brand building, establishing a content archive, photo and video library, social media collection, and creative asset repository, resulting in increased engagement and adoption by partners and resellers.

Expanded previous GTM role to develop, and build out the new GTM product launch function to support the $1B+ B2B display division’s 7 product lines, owning and optimizing multiple concurrent launch activities for more than 25 products per year, including solutions with leading partners: Cisco, Microsoft, Adobe, Logitech, Zoom.•Pioneered a transformative product launch strategy that streamlined operations, reduced costs, and maximized efficiency, positioning Samsung as a leader in the B2B display market. This strategy led to the successful launch of over 25 products annually, generating substantial revenue growth during a highly competitive period.•Successfully led the transition to virtual events and webinars during the COVID-19 pandemic, adapting Go-to-Market (GTM) strategies and launching "back-to-business" and hybrid workplace solutions with strategic partners. This strategic pivot addressed emerging market needs and directly contributed to generating $18.5M in revenue.•Led the successful launch of the company's first digital kiosk and digital EV charging solutions, driving $14.5M and $22M in sales, respectively.•Orchestrated the development and deployment of 360”digital launch toolkits and playbooks, integrating Highspot CMS to revolutionize sales enablement processes. Achieved a remarkable 90% monthly adoption rate across the sales team, significantly enhancing sales efficiency and effectiveness.

Responsible for strategic planning, execution, and oversight of channel marketing programs to meet revenue goals for US distribution partners: TD Synnex, Ingram Micro, D&H, Exertis Almo and BlueStar. • Developed and led a $5M omni-channel digital marketing strategy encompassing SEO, newsletters, emails, videos, social media, website, and blogs, resulting in impressive growth rates of 27%+ for commercial display and desktop monitor segments.• Executed and managed a highly successful desktop monitor growth program, generating $61M in incremental sales within 9 months and achieving year-over-year market share growth of up to 146% by account.
• Designed and led webinars and virtual events that enhanced reseller engagement and education for distribution partners, boosting channel capabilities and significantly increasing revenue across key accounts• Optimized newsletter engagement through targeted segmentation and compelling content, leading to a 31% increase in opens and a 20% boost in click-through rates (CTO).• Shared industry expertise as a key speaker, presenter, and influencer at trainings, events, and trade shows, effectively communicating the benefits of display applications in vertical markets.• Strategically redesigned partner collateral, incorporating vertically oriented messaging and impactful visuals, resulting in enhanced brand positioning and reduced production costs.• Successfully led Brand Ambassador program to increase brand awareness through strategic influencer marketing.

Selected for a newly created role to revitalize and lead the marketing, sales enablement, and product launch for B2B digital display products across 5 categories. Led cross-functional teams to develop integrated marketing plans, brand positioning strategies, and launch campaigns.• Spearheaded a shift to a benefit-driven marketing strategy, resulting in doubled lead volume and a 200% increase in marketing engagements.• Crafted and executed go-to-market strategies for 40 new product launches, including the award-winning Samsung Flip, Samsung's first digital whiteboard.• Led sales enablement for a 200+ sales team, creating 20+ online courses and numerous playbooks, boosting opportunity creation by 50%.• Developed comprehensive 360 toolkits to empower sales and channel partners, integrating essential tools, resources, and strategies across multiple platforms for enhanced engagement and performance.• Developed and led targeted webinars for B2B end-users, tailoring content to industry needs and achieving a 20% increase in qualified leads.• Collaborated with the web team to optimize the Samsung business website, doubling sales inquiry leads and increasing organic searches by 9% YoY.• Optimized end-user email engagement, achieving a 25% increase in opens and an 18% boost in CTO rates.• Managed the renovation of the NJ Executive Briefing Center, increasing usage by 55% and influencing over $75 million in business opportunities.

Recruited to lead the vision and execution of marketing and enablement efforts for Samsung's K-12 and higher education solutions, encompassing demand generation, branding, positioning, value proposition, and competitor analysis.Developed and launched 6 innovative solutions in partnership with key partners, focusing on core curriculum, literacy, STEM, and collaboration. Leveraged software, Samsung Chromebooks, tablets, and interactive displays.• Executed highly effective email campaigns, achieving a remarkable 32% open rate among over 100,000 customers, and identifying $75 million in opportunities.• Led a multi-channel integrated marketing strategy, including newsletters, emails, videos, social media, website, blogs, and events, resulting in a remarkable 110% customer growth and rapid expansion into two new verticals.• Designed and executed engaging webinars, achieving a 97% attendee engagement rate and an 80% attendance rate.• Developed and executed plans for large-scale live and virtual events.• Developed and strengthened partnerships with industry-leading education companies to create, launch and market joint solutions: McGraw Hill, Pearson, StemFuse, Knomadix, Tidebreak and Neverware.

Promoted to develop & lead execution of a comprehensive annual strategic Education and Government marketing plan for both broadcast and commercial-grade IT products including strategic marketing planning; integrated marketing campaigns; social media, thought leadership, lead generation; events; as well as budgeting and metrics or Public Sector: ( SLED ): K-12 and Higher Education State, Local Government & Federal Government• Developed the company’s first comprehensive marketing plan, incorporating compelling user stories that drove a 20-30% increase in education sector revenue.• Developed the divisions first comprehensive marketing plan, incorporating compelling user stories that drove a 20-30% increase in education sector revenue.• Created and launched the innovative 'Eye on Education' customer loyalty program, which generated an additional $2.4 million in revenue in its first year.• Drove record-breaking registrations and attendance at monthly webinars, generating 4,000+ leads and contributing $10 million in annual revenue. • Orchestrated the annual NAB Government and Education seminar, achieving a 220% surge in attendance and significant revenue increases.• Spearheaded the market introduction of a professional camcorder for K-12, exceeding revenue forecasts with $3 million in incremental sales. • Revamped and directed the NAB Student Experience Intern Program, mentoring over 80 students each year.• Instrumental in developing a targeted social media strategy that significantly enhanced brand visibility in the education market.

I pivoted to manage B2B strategy for the digital photofinishing function. I leveraged my understanding of the core market to drive significant growth within small pharmacies and craft stores. I developed integrated marketing plans, messaging, pricing, positioning, and promotions that spoke to the customer and ultimately increased print media sales by 10%. Influenced product development and spearheaded successful national product launch for Sony Snaplab™ digital photo printer.

Promoted to direct the spend of $160 million Market Development Funds (MDF)and provide leadership to execute large-scale retail promotional and channel communications campaigns to maximize market awareness, sell-in, and sell-through of new and existing consumer products. Oversaw a 12-member team and reported to the President of Sales. •Instituted first consistent brand-driven promotions for all Sony consumer channel advertising materials by developing and launching a comprehensive set of marketing tools, including a “retail toolbox.”•Spearheaded and launched advertisement and promo database designed to determine MDF spending effectiveness, resulting in a 10% increase in ROI. •Increased sell-through 10% by collaborating with Sony Music and Sony Pictures to develop high-impact retail experiences.

Managed development and production of retail advertising campaigns, collateral, point of sale (POS) and merchandising materials. Designed custom collateral and marketing tools to drive retail sales of Sony Products, including interactive, themed kiosks, special events, demo days and live entertainment. Administered MDF funding. Conceived and launched in-store promotional events with Sony Movies and Pictures targeting integrated delivery of entertainment content with hardware.

I joined the global organization to lead the design and launch of the company’s first $40M digital music initiative. Developed a competitive feature set, marketing, and launch plan.

Led $50 million global brand development and expansion in to Europe, Asia Pacific, and Latin America for Net2phone’s Voice Over IP (VOIP) service and products with an integrated international marketing plan including guerilla/online marketing, direct mail, print, broadcast, and special events

Co-launched and managed an Internet startup offering e-commerce, financial, and e-business solutions with the president of previous employer. Oversaw 10-member team. Developed and implemented customer online promotion programs promoting trial, usage, and loyalty.

Led the development of direct response marketing plan for this privately owned company which resulted in an increase of qualified leads by 75%, $1 million increase in loan revenue in 6 months and an increase of referrals by 40% in three months. Provided leadership to a 35-member staff. Instituted an e-business model to deliver new Web-based services. Assisted in the marketing, due diligence and the final sale of company.

Intern 1992 -1994Marketing Associate 1994