Shari Vikmanis Email & Phone Number

Shelton, Ct

Fairfield, Connecticut

•Facilitate the execution of national and regional marketing initiatives at the store level.•Oversee in-store marketing including signage, seasonal decor, event organization and promotion.•Cultivate strategic and ongoing relationships with community partners including media, local businesses, non-profits and municipal organizations.•Train, manage, and lead the team responsible for the collection and fulfillment of holiday catering orders (first place ranking in the Northeast Region for the winter 2015 holidays).•Content contributor for all Whole Foods Market Fairfield County social media properties (Facebook, Twitter and Instagram).•Work closely with store leadership and team leaders across all departments to drive customer traffic, build basket, increase brand awareness and support store objectives.•Collaborate with Marketing Team Leaders in CT and across the Northeast region to increase engagement with customers throughout the region.•Financial responsibility for the marketing budget.

• Managed the integration of Yelp photos, ratings and reviews into the BlackBerry Maps application and the Places platform service.• Defined the end-to-end user experience for all LBS use cases available in the BlackBerry Assistant application.• Supported the transition of BlackBerry Travel development responsibilities from an external partner to an internal development team.• Analyzed customer feedback to drive the evolution of BlackBerry Travel and maintain ranking among the most downloaded applications for BlackBerry.

• Critical to the introduction and commercialization of NFC on BlackBerry smartphones.• Navigated the nascent and complex NFC ecosystem to become a subject matter expert.• Drove business and technical discussions to ensure compliance with industry standards and mobile network operator requirements.• Managed projects spanning multiple business units and external partners ensuring schedules, deadlines, and expectations were aligned.• Instrumental in the launch of NFC mobile wallets including Turkcell’s Cep-T Cüzdan mobile wallet, France’s Cityzi wallet, and CIBC’s mobile payment application.• Educated internal and external stakeholders on technical implementation details through the creation and presentation of product briefs.• Built and led the first team tasked with completing NFC related certifications for Visa, MasterCard, American Express, Isis, and other certification bodies. • Directly responsible for BlackBerry devices becoming the first SIM-based smartphones to receive MasterCard PayPass handset certification.

• Launched the first BlackBerry branded version of Documents To Go which was preloaded on tens of millions of devices worldwide.• Collaborated with Visual Design and User Interaction teams to seamlessly integrate Documents To Go into the product portfolio under strict compliance with branding guidelines and aesthetic.

Defined the product roadmap and drove increased product awareness of Documents To Go through collaboration with development, marketing, and sales organizations. • Identified market requirements and translated them into product requirements.• Collaborated with product development and creative services on user interface design and implementation.• Worked in partnership with Direct Marketing on the creation and critical evaluation of revenue generating email campaigns and promotions.• Communicated value proposition and product positioning to facilitate go-to-market planning.• Tracked and analyzed program results to drive recommendations and improvement.

Directed the team responsible for all aspects of global marketing, including Public Relations, Online Advertising, SEO, for DataViz mobile products across iPhone, iPad, Android, and BlackBerry.• Built and executed integrated tactical marketing plans comprised of public relations, online and print advertising, grassroots, search engine optimization, and social networking.• Coordinated with Product Management, Development, and Marketing to execute successful go-to-market initiatives.• Managed vendor selection, content creation, and analysis of online banner advertising and search engine optimization (organic and paid) programs.• Authored and distributed press releases and acted as primary point of contact for resulting engagements with key industry analysts and press contacts.• Led the initiative to achieve and maintain DataViz's Gold Certified status in the Microsoft Partner Program.

• Managed and directed all aspects of incoming call center and customer service email department for domestic and international sales.• Encouraged a positive working environment through team building activities designed to enhance employee productivity.• Developed excellent written and verbal communication skills and a proven record for coaching and encouraging employees.• Responsible for creating training materials and conducting companywide meetings to support product launches. • Participated in human resource activities including career fairs, interviewing, hiring, training, and annual reviews.• Analyzed call and email trends and modified phone scripts and website information to continually reduce call and email volume.• Created call center schedule and monitored results to ensure quotas for call volume, duration, and quality assurance were achieved.