Shari White Email & Phone Number

Saint Paul, Mn, Us

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

Project Manager and Digital Strategist in University Relations, the central communications office at the University of Minnesota.• Project manage multiple Drupal website transitions for clients on a cross functional team, working closely with Web Dev, UX, digital designers, and Office of Information Technology• Project manage in-depth themed content projects on a cross functional team, working closely with Web Dev, social media, digital designers, photographers, videographers, writers, and various stakeholders throughout the University• Strengthen and build the University’s brand image and reputation• Assist with projects that support the University’s strategic goals, including writing blog articles, process documents, and how-to instructions• Serve as Search Engine Optimization (SEO) lead• Founding Diversity, Equity, and Inclusion (DEI) committee member - University Relations & Office of Equity and Diversity partnership• Present at events throughout campus to discuss project management approach and delivery mechanisms

Provides digital marketing services to B2C clients within various industries, including:• Digital marketing strategy • Content marketing • Ghostwriting • Search engine optimization (SEO) and analytical reporting

Ranked on Internet Retailer's annual Top 500 Guide publication for seven consecutive years, ID Wholesaler is a leader in the photo identification industry.• Led the digital strategy rebranding of a multi-million dollar division• Serves as trainer, mentor, and regularly reviews assigned projects for team• Project manage product launches on a cross functional team, working closely with Sales, Web Dev, Operations, and Manufacturing counterparts• Improved UX by creating category pages, landing pages, on-site promotions, and various social marketing initiatives• Ensure adherence to brand guidelines including consistency in terms of style, tone of voice, and standard industry terms on company’s multiple award-winning e-commerce websites• Utilize strategic resources in search engine optimization (SEO) and market research to produce a consistent user experience for all customers

Ranked on Internet Retailer's annual Top 500 Guide publication for seven consecutive years, ID Wholesaler is a leader in the photo identification industry. • Project managed products launches on a cross functional team, working closely with Sales, Web Dev, Operations, and Manufacturing counterparts• Utilize strategic resources in search engine optimization (SEO) and market research to produce a consistent user experience for all customers• Wrote compelling customer-focused content for the company’s multiple award-winning e-commerce websites• Contributed to various content marketing initiatives such as on-site promotions, direct-mail campaigns, print brochures, policy pages, RFPs, employee testimonials, and press releases

Children’s Survival Network is a startup nonprofit organization committed to ending child abuse and neglect with the use of clinical programs and community education initiatives.• Lead development and execution of the business plan and marketing plan in collaboration with cross-functional teams• Wrote all letters of recommendation, community service completion letters, contributed to blog articles, social media content, email marketing campaigns, and other various written communication• Managed the recruitment, interview process, and onboard training for over 100+ volunteers

Marc Greenfield, Psy.D. is a successful psychologist and University of Miami lecturer who has worked with children and families for over 30 years• Created email marketing and direct-mail campaigns that attracted new patients by 30%• Responsible for all administrative duties including office appointments, payroll, and billing