Shari Winet Rodriguez Email & Phone Number

Greater San Diego Area

Shari offers a diverse range of services. Her expertise covers strategic counsel; media and public relations; residential property transactions for buyers, sellers, and investors; contract negotiations; collaboration with legal and financial professionals; and the executive management of communications and real estate projects, events, and marketing materials. Providing expert guidance, establishing and maintaining credibility, increasing brand awareness, and driving interest and purchase behavior are all primary areas of focus. Shari’s services also include writing and editing, subcontractor management, staging coordination, creative marketing, and sales — ensuring a comprehensive approach to meet her clients' needs.

Greater San Diego Area

As an independent contractor, Shari provides communications counsel, content creation, public relations, media relations, event planning, and project management. Additional services include writing and editing, as well as internal and external communications. Past clients include Alliant International University, AMAR Retirement Communities Association, Battenfield and Associates Advertising Marketing and Public Relations, The City of La Mesa, The Daily Californian Newspaper, Drew Ford, KECY-TV/ABC, KGTV/ABC, Life After 50 Magazine, Mazzarella Caldarelli LLP, Murdock Elementary School, Pope Berger and Williams LLP, The San Diego Opera, San Diego Parent Magazine, San Diego State University Housing, and WSAV-TV/ABC.

Greater San Diego Area

Shari spearheaded the reputation management initiatives for California's second-largest school district, ensuring the timely and accurate dissemination of information to parents, the media, and the general public. She played a pivotal role in supporting over 200 K-12 schools and numerous district departments through daily media relations efforts. In her role, Shari successfully led a dynamic team of communications professionals dedicated to serving the diverse needs of 130,000 students, 6,000 teachers, and 13,000 employees. Her responsibilities included providing strategic communications counsel, crisis management, employee communications, website development and maintenance, publication production, event management, parent communications, graphic design, and overseeing Board of Education telecasts. Shari also actively managed the district's social media platforms, fostering positive interactions and facilitating interviews and on-camera appearances with news organizations. Her collaborative approach extended to interfacing with management and staff district-wide, ensuring a cohesive and effective communication strategy for the school district.

Greater San Diego Area

As the head of Bridgepoint Education's Public Relations department, Shari led a 5-state team of professionals and oversaw various critical business functions including corporate communications, media relations, employee communications, and crisis management. Her strategic leadership focused on the development, execution, and management of robust internal and external communication strategies to consistently drive business growth. At the heart of Shari's responsibilities was the cultivation of strong relationships within the company and its diverse stakeholders, including universities, agencies, board members, the community, and the media. She dedicated efforts to enhance awareness of Bridgepoint Education and its subsidiaries — Ashford University in Iowa and University of the Rockies in Colorado. During her tenure, Shari achieved remarkable success in orchestrating tens of thousands of impactful local, regional, and national print and broadcast media pitches and placements. This impressive track record underscored her effectiveness in elevating Bridgepoint Education's profile and reinforcing its position in the education sector.

Greater San Diego Area

Shari managed and directed Bridgepoint Education’s internal employee and corporate public relations team in California, Ashford University's campus communications in Iowa, and University of the Rockies campus communications in Colorado, as well as the organization's two external public relations agencies on both the west and east coasts. Her strategic leadership was particularly crucial and instrumental in supporting the publicly traded company during a period of significant and rapid growth. She ensured effective communication strategies that aligned with the company's objectives, supported the organization's goals, and maintained a strong public image locally, as well as regionally and nationally.

Greater San Diego Area

Shari played a pivotal role in the inception and development of Bridgepoint Education's public relations department, where she not only designed and built the infrastructure from the ground up but, also, meticulously managed its operations. This encompassed the strategic recruitment of staff, the formulation of compelling messaging, and the day-to-day direction of the corporate communications office. Her extensive responsibilities included overseeing content management and media relations for Bridgepoint Education and its two academic institutions, Ashford University and the University of the Rockies. Shari worked in close collaboration with the government affairs, investor relations, and legal departments, ensuring a cohesive approach across various facets of the organization. Her contributions were instrumental in the transformative journey of taking the once small private company public, underscoring Shari's key role in the organization's growth and success.

Greater San Diego Area

While working for San Diego State University’s Research Foundation, Shari project-managed the continued communication efforts to support the University’s $1 billion "Paseo" multi-use redevelopment project, and spearheaded what, ultimately, became the research foundation’s most successful year in achieving more public relations, media, and marketing communications goals than ever before. This underscored the strategic and effective approach used in aligning the foundation's efforts with its overarching objectives to include support from the California State University system and the local San Diego community. Shari also took charge of leading the foundation's student intern program, overseeing the development and professional growth of soon-to-be communications graduates.

Greater San Diego Area

Shari was the driving force behind the production and publication of San Diego State University Research Foundation’s quarterly, award-winning, "Renewal" community news publication. This, in addition to crafting innovative public relations initiatives that played a vital role in supporting the university's monumental $1 billion "Paseo" multi-use redevelopment project. Her creative strategies effectively promoted and disseminated crucial information to both the community and the media, significantly contributing to the project's visibility and success.

Bachelor Of Arts Degree, Journalism

Emphasis in Television News Broadcasting Minor in Sociology San Diego, CA

California Real Estate Licensing, Real Estate

California State Real Estate Principles California State Real Estate Practice California State Real Estate Law San Diego, CA

Certification, Meeting & Event Planning

San Diego, CA

Certification, Massage Therapy And Holistic Studies

San Diego, CA