Sharla Collins Email and Phone Number
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🤓 Research Nerd + Empathy Evangelist 💖I'm a spirited and aspirational research leader, fueled by fervent curiosity and a passion for customer advocacy.I use mixed methods to uncover deep insights into consumer attitudes and actions. I especially love finding ways to bring observation and conversations into the mix, and have extensive experience with conducting in depth interviews, contextual ethnography, and mixed methods concept testing. Qualitative research is my superpower 💥Also I dabble in comedy things, performing improv and stand up 🎬🎤🎭
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Consumer Insights And Innovation Research DirectorAllyCharlotte, Nc, Us -
Consumer Insights & Innovation Research DirectorAlly Feb 2021 - PresentDetroit, Mi, UsManage research program and provide strategic leadership for human centered design thinking innovation studio, ensuring Ally’s future is grounded in empathy and consumer opportunities. Subject matter expert for qualitative research, adept at uncovering key insights behind and beyond the data.
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Senior Customer Experience ResearcherAlly May 2016 - Jan 2021Detroit, Mi, UsUsability + Customer Experience ResearchConduct qualitative (primary) research in order to develop insights to support the alignment of customer needs/delights and business goals. Research experience includes vendor management, developing screeners, usability testing execution and facilitation, online testing, journey mapping, personas, card sorts, diary studies, C-RITE, interviews, ethnography, remote research, quantitative and qualitative surveys, sharing insights with business partners and stakeholders, and related technology including Morae, dscout, UserTesting, UsabilityHub, android/iphone, Amazon Alexa, and more. KEY ACHIEVEMENTS‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾✔ Managed comprehensive customer experience research including concept research, iterative usability testing, journey mapping, and pilot beta testing to support innovative design process and customer launch of new savings account features for organizing money into buckets and boosting savings through automated tools such as surprise savings✔ Conducted usability testing for Alexa skill resulting in refinements to voice utterance flows; post-production, the skill won 2 Silver Stevie awards for Innovation in Customer Service and Best Use of Technology in Customer Service in the Financial Services category✔ Recruited for and conducted interviews and a longitudinal, remote (mobile) research study to develop insights into mortgage consumers' journeys, goals, expectations, pain points, and delighters, resulting in actionable insights for business management's strategic planning
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Senior Enterprise Risk AnalystAlly Oct 2011 - May 2016Detroit, Mi, UsManage qualitative components (governance, compliance, and documentation) for enterprise-wide risk programs including Stress Testing & Scenario Analysis (CCAR, DFAST).
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Executive AssistantAlly Apr 2009 - Oct 2011Detroit, Mi, Us
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Executive Assistant / Business Support AnalystBank Of America Jun 2004 - Apr 2009Charlotte, Nc, UsExperience includes consumer banking, commercial banking, enterprise-wide project management, and human resources -
Bookkeeper / Hr AssistantMortgagesouth Financial Services Aug 2003 - May 2004Part-time, temporary position while finishing undergraduate degree; managed bookkeeping and basic accounting activities, as well as HR operations for a small mortgage business
Sharla Collins Skills
Sharla Collins Education Details
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University Of North Carolina At CharlotteMarketing Concentration -
Meredith CollegeMathematics
Frequently Asked Questions about Sharla Collins
What company does Sharla Collins work for?
Sharla Collins works for Ally
What is Sharla Collins's role at the current company?
Sharla Collins's current role is Consumer Insights and Innovation Research Director.
What is Sharla Collins's email address?
Sharla Collins's email address is sh****@****ail.com
What is Sharla Collins's direct phone number?
Sharla Collins's direct phone number is (888) 925*****
What schools did Sharla Collins attend?
Sharla Collins attended University Of North Carolina At Charlotte, Meredith College.
What are some of Sharla Collins's interests?
Sharla Collins has interest in Social Services, Children, Education, Science And Technology, Human Rights.
What skills is Sharla Collins known for?
Sharla Collins has skills like Banking, Risk Management, Financial Services, Financial Risk, Governance, Credit Risk, Financial Analysis, Management, Program Management, Human Resources, Enterprise Risk Management, Relationship Management.
Who are Sharla Collins's colleagues?
Sharla Collins's colleagues are Hosain Zorg, Ajay Parjapat, Bob Barker, Tamara Moore, Ragesh Rajan, Archana L, Adisa Halilovic, Cpa.
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