Sharleen Benalvo

Sharleen Benalvo Email and Phone Number

Digital Marketing and UX Enthusiast @ Scarlet Spark
Sharleen Benalvo's Location
New York, New York, United States, United States
About Sharleen Benalvo

A motivated, highly dynamic, and results-driven digital marketing strategist with a focus on user experience research. Over 10 years of experience in executing innovative strategies and tactics to drive brand growth for clients ranging from small start-up businesses, nonprofit organizations, private companies, and Fortune 100 companies. I specialize in marketing strategy and analytics, user experience, research, design, strategic partnerships, community engagement, and public relations. I am passionate about driving social impact and using my skillset for helping other people achieve their goals. Feel free to reach out or send me an invite!

Sharleen Benalvo's Current Company Details
Scarlet Spark

Scarlet Spark

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Digital Marketing and UX Enthusiast
Sharleen Benalvo Work Experience Details
  • Scarlet Spark
    Cofounder, Director Of Marketing, Coach
    Scarlet Spark Sep 2022 - Present
    Marketing director of Scarlet Spark, a nonprofit that sparks the full potential of organizations that help animals by creating human-friendly workplaces.
  • North Highland
    Digital Marketing Manager
    North Highland Mar 2017 - Sep 2022
    New York, Ny
    - Advised and empowered the digital team and various c-suite audience groups with all Hub search, Paid Search, SEO, and digital advertising for a Fortune 100 Financial Company- Worked with highly effective teams that achieved up to drive traffic to the website up to 30%- Aligned SEO and SEM strategies for optimal and streamlined results- Analyzed digital marketings effort by identifying and mitigating risks through Google Analytics and Screaming Frog- Optimized website search functionality by auditing site taxonomy and redefining tags for over 2000 pieces of site content- Revamped and launched a new taxonomy hierarchy for a better website user experience- Facilitated website migration
  • Thomasnet
    Digital Marketing Strategist
    Thomasnet Mar 2016 - Mar 2017
    New York, Ny
    - Developed and actualized annual marketing strategies based on market research, competitor analysis, personal and company business goals- Managed the development, delivery, and execution of digital marketing efforts for B2B accounts to increase lead generation and sales- Main point of contact for C-level executives overseeing content and email marketing, SEO, PPC, social media, web development and design- Provided insight and analysis on all campaign key performance indicators and metrics based on client business goals- Presented weekly and monthly account performance reports to clients and shareholders
  • Microoffice
    Marketing Manager
    Microoffice Jul 2013 - Mar 2016
    New York, Ny
    Promoted to Marketing Manger from Community Manager/ Marketing Associate in 2015.- Led, supervised, and managed marketing department of seven for parent company and subsidiaries in New York, Chicago, and Boston - Produced and executed external and internal marketing plan for 2015 and 2016- Developed and maintained company partnerships and sponsorships - Initiated and coordinated advertising/ retargeting campaigns and promotional activities to increase member occupancy through Google Adwords, Adroll, Twitter Ads, Facebook ads, and printed campaigns- Designed the social media strategy and managed all profiles: Twitter, Facebook, Instagram and LinkedIn- Managed: Coalitionspace.com and Harlemgarage.com which has increased SEO - In charge of all brand presentations, automatic e-mail campaigns, and corporate collateral
  • Microoffice
    Community Manager/ Marketing Associate
    Microoffice May 2013 - Dec 2013
    New York, Ny
    - Managed full operations of our Chelsea facility which covers 350 individual members- Held events and promotions which has increased occupancy from less than 35% to 80% capacity- Maintained social media platforms Facebook, Twitter, and Linkedin through Hootsuite
  • The Harlemgarage/ Microoffice
    Community Manager
    The Harlemgarage/ Microoffice 2013 - 2014
    New York, Ny
    - Managed Sales Operations from initial contact to closing deals- Increased HG membership by 52% through marketing and sales efforts- Oversaw social media platforms, Facebook, Twitter, and LinkedIn- Reviewed resumes, interviewed candidates, and coordinated with management to create an Event Freelance Team- Created partnerships with local neighborhood businesses for member perks- Encouraged coworking community by organizing, and hosting networking events
  • Surprise Industries
    Deputy Intern Of Research And Development
    Surprise Industries 2012 - 2013
    New York, Ny
    Surprise Industries is a community of Surprisologists – individuals who are passionate about stepping into the unknown and designing experiences that interrupt patterns. They believe that life is richest when we shake up routine and embrace surprise.- Researched and scouted over 50 potential businesses for bi-monthly surprise events, - Moderated and managed Facebook and Twitter profiles- Established businesses' contact information to execute bi-monthly mini surprise events ensuring client satisfaction- Delegated responsibilities and supervised support staff for small and large scale (2500 people) events- Represented Surprise Industries and performed for TedXTeen conference 2013- Reviewed, transcribed, and edited feedback forms from clienteles

Sharleen Benalvo Education Details

Frequently Asked Questions about Sharleen Benalvo

What company does Sharleen Benalvo work for?

Sharleen Benalvo works for Scarlet Spark

What is Sharleen Benalvo's role at the current company?

Sharleen Benalvo's current role is Digital Marketing and UX Enthusiast.

What schools did Sharleen Benalvo attend?

Sharleen Benalvo attended Designlab, Wheaton College (Ma), University Of Wollongong.

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