A motivated, highly dynamic, and results-driven digital marketing strategist with a focus on user experience research. Over 10 years of experience in executing innovative strategies and tactics to drive brand growth for clients ranging from small start-up businesses, nonprofit organizations, private companies, and Fortune 100 companies. I specialize in marketing strategy and analytics, user experience, research, design, strategic partnerships, community engagement, and public relations. I am passionate about driving social impact and using my skillset for helping other people achieve their goals. Feel free to reach out or send me an invite!
-
Cofounder, Director Of Marketing, CoachScarlet Spark Sep 2022 - PresentMarketing director of Scarlet Spark, a nonprofit that sparks the full potential of organizations that help animals by creating human-friendly workplaces. -
Digital Marketing ManagerNorth Highland Mar 2017 - Sep 2022New York, Ny- Advised and empowered the digital team and various c-suite audience groups with all Hub search, Paid Search, SEO, and digital advertising for a Fortune 100 Financial Company- Worked with highly effective teams that achieved up to drive traffic to the website up to 30%- Aligned SEO and SEM strategies for optimal and streamlined results- Analyzed digital marketings effort by identifying and mitigating risks through Google Analytics and Screaming Frog- Optimized website search functionality by auditing site taxonomy and redefining tags for over 2000 pieces of site content- Revamped and launched a new taxonomy hierarchy for a better website user experience- Facilitated website migration -
Digital Marketing StrategistThomasnet Mar 2016 - Mar 2017New York, Ny- Developed and actualized annual marketing strategies based on market research, competitor analysis, personal and company business goals- Managed the development, delivery, and execution of digital marketing efforts for B2B accounts to increase lead generation and sales- Main point of contact for C-level executives overseeing content and email marketing, SEO, PPC, social media, web development and design- Provided insight and analysis on all campaign key performance indicators and metrics based on client business goals- Presented weekly and monthly account performance reports to clients and shareholders -
Marketing ManagerMicrooffice Jul 2013 - Mar 2016New York, NyPromoted to Marketing Manger from Community Manager/ Marketing Associate in 2015.- Led, supervised, and managed marketing department of seven for parent company and subsidiaries in New York, Chicago, and Boston - Produced and executed external and internal marketing plan for 2015 and 2016- Developed and maintained company partnerships and sponsorships - Initiated and coordinated advertising/ retargeting campaigns and promotional activities to increase member occupancy through Google Adwords, Adroll, Twitter Ads, Facebook ads, and printed campaigns- Designed the social media strategy and managed all profiles: Twitter, Facebook, Instagram and LinkedIn- Managed: Coalitionspace.com and Harlemgarage.com which has increased SEO - In charge of all brand presentations, automatic e-mail campaigns, and corporate collateral -
Community Manager/ Marketing AssociateMicrooffice May 2013 - Dec 2013New York, Ny- Managed full operations of our Chelsea facility which covers 350 individual members- Held events and promotions which has increased occupancy from less than 35% to 80% capacity- Maintained social media platforms Facebook, Twitter, and Linkedin through Hootsuite -
Community ManagerThe Harlemgarage/ Microoffice 2013 - 2014New York, Ny- Managed Sales Operations from initial contact to closing deals- Increased HG membership by 52% through marketing and sales efforts- Oversaw social media platforms, Facebook, Twitter, and LinkedIn- Reviewed resumes, interviewed candidates, and coordinated with management to create an Event Freelance Team- Created partnerships with local neighborhood businesses for member perks- Encouraged coworking community by organizing, and hosting networking events
-
Deputy Intern Of Research And DevelopmentSurprise Industries 2012 - 2013New York, NySurprise Industries is a community of Surprisologists – individuals who are passionate about stepping into the unknown and designing experiences that interrupt patterns. They believe that life is richest when we shake up routine and embrace surprise.- Researched and scouted over 50 potential businesses for bi-monthly surprise events, - Moderated and managed Facebook and Twitter profiles- Established businesses' contact information to execute bi-monthly mini surprise events ensuring client satisfaction- Delegated responsibilities and supervised support staff for small and large scale (2500 people) events- Represented Surprise Industries and performed for TedXTeen conference 2013- Reviewed, transcribed, and edited feedback forms from clienteles
Sharleen Benalvo Education Details
-
Bachelor Of Arts (B.A.) -
Study Abroad
Frequently Asked Questions about Sharleen Benalvo
What company does Sharleen Benalvo work for?
Sharleen Benalvo works for Scarlet Spark
What is Sharleen Benalvo's role at the current company?
Sharleen Benalvo's current role is Digital Marketing and UX Enthusiast.
What schools did Sharleen Benalvo attend?
Sharleen Benalvo attended Designlab, Wheaton College (Ma), University Of Wollongong.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial