Leap Insight helps businesses gather and use consumer insights in innovative and creative ways to unlock opportunity and develop winning strategies. We believe innovative thinking - creative thinking - is central to staying relevant in a fiercely competitive environment. At the heart of an innovative attitude is understanding your customer, keeping your finger on the pulse of consumer needs and monitoring changing trends and the competitive landscape. Our focus is on using consumer… Show more Leap Insight helps businesses gather and use consumer insights in innovative and creative ways to unlock opportunity and develop winning strategies. We believe innovative thinking - creative thinking - is central to staying relevant in a fiercely competitive environment. At the heart of an innovative attitude is understanding your customer, keeping your finger on the pulse of consumer needs and monitoring changing trends and the competitive landscape. Our focus is on using consumer insight to provide inspiration, insight and information to make better business decisions. We don't believe consumers have all the answers. But, we do believe consumers provide essential inspiration and understanding, which allows businesses and brands to make more informed and meaningful decisions. Moving beyond traditional research, we use our extensive research expertise, corporate experience and facilitation skills to help businesses combine consumer understanding with their own internal expertise and brand knowledge and thereby improve their decision making capabilities. From traditional techniques through to more dynamic consumer engagement sessions, we provide a robust framework that elicits consumer understanding where it matters.​Experience and Focus: Innovation. Brand Equity. Pack design. Comms Clarity. Idea Development. Market Understanding. Customer Journey Mapping. Brand Planning. Show less

Thought challenger, market researcher, facilitator, strategist, Worked across a number of brands in a variety of capacities. Projects included insight generation projects, focus groups, brand audits, idea generation workshops, war games, training workshops, delivering the consumer insight function and market research. Work includes FMCG, alcoholic drinks, health care, financial services, communication and charity clients.

Established a boutique research agency focused on bringing consumer insight into the decision making process. Responsibilities included managing the business, client acquisition and maintenance, thought leadership and project delivery.Project work included quantitative research, qualitative research and workshop facilitation across a number of areas including war games, brand equity understanding, customer satisfaction, market monitoring, advertising development, NPD and pack… Show more Established a boutique research agency focused on bringing consumer insight into the decision making process. Responsibilities included managing the business, client acquisition and maintenance, thought leadership and project delivery.Project work included quantitative research, qualitative research and workshop facilitation across a number of areas including war games, brand equity understanding, customer satisfaction, market monitoring, advertising development, NPD and pack development & design thinking. Show less

Consumer insight manager for beauty brands in Unilever portfolio, including Dove, Vaseline and Sun Silk. Responsibilities included:Commissioning and managing research projects, managing agency relationships, implementing learnings into the business. Quarterly reporting on brand health, against agreed metrics, utilising brand health and continuous tracking data. Identifying short and long term brand issues and ensuring focus in strategy planning. Annual brand audit… Show more Consumer insight manager for beauty brands in Unilever portfolio, including Dove, Vaseline and Sun Silk. Responsibilities included:Commissioning and managing research projects, managing agency relationships, implementing learnings into the business. Quarterly reporting on brand health, against agreed metrics, utilising brand health and continuous tracking data. Identifying short and long term brand issues and ensuring focus in strategy planning. Annual brand audit creation and cross-functional team facilitation of audit. Partnering with marketing and category to deliver insight based brand recommendations. Show less

Freelance qual research for Strategic Minds and several projects for Euro RSCG. Brainstorming and creative thinking facilitation for several Unilever brands and Arnotts.

Responsible for managing consumer insight function across two categories. Including commissioning and managing multiple ad-hoc and tracking research projects. Responsible for utilising syndicated as well as ad-hoc data to identify category relevant insights. Partnering marketing and category sales to create and deliver consumer-relevant strategies. Roll out of and training in consumer- connection programmes across the business.

Marketing responsibility for developing strategic and business opportunities for Nestle Milk (canned) products. Included taking NPD ideas through commercial validation and development.

Running the research needs for several brands, with a focus on innovation (Nescafe Innovation). Using Qual, Quant, Tracking and Continuous Data to uncover the consumer story and highlight opportunities and threats facing the brands I was responsible for.

Implementing and managing research projects - both qual and quant. Client servicing.