• Strategic & Commercial Planning. Sales & Marketing, Operations & Finance, Travel & Event Procurement• Working closely with Zonal Head in establishing key goals, ensuring effective planning and execution of strategic priorities. Lead & drive - progress, key changes, tactical initiatives, reviews, projects• Strategic decision making. Induct new processes, determining success metrics, oversee daily operations• Develop strategically beneficial relationship with business partner network. Manage conflicts between sister brand sales teams & network, leading to achieve & maintain Market Leader Position• Trade Marketing & BTL activities. Plan & execute channel partner & influencer engagement & reward programs• Meetings, Groups & Events (MICE) – Manage PAN India procurement of Meetings / Incentive Tours / Events (MICE)• Budgeting, Planning, Procurement & Execution of Events & Incentive Tours with annual spend of USD 15 M• Conceptualize, research and execute most innovative tour / event leading to achieve business objective

• Managing Shree Cement Group - All Brands i.e. Shree, Bangur & Rockstrong Brand of Delhi SBU from December 2022

State Head - Shree & Rockstrong Brand - Delhi SBU• Cement Sales & Marketing and Daily Operations of Delhi SBU for Shree & Rockstrong Brand• Managing annual volume of app. 1.4 MN MT • Strategic Planning, Budgets, Marketing and Team Management for SBU• MICE procurement of Shree & Rockstrong Brand on Pan India basis, spend of app INR 400 MN

State Head - Shree Brand - Delhi SBU

Managing Shree Brand in Delhi• Sales & Marketing, Daily Operations, Finance & Commercial for Shree Brand - Delhi SBU. Strategic Planning & Marketing Budgets• Maintaining relations with dealers and other channel partners• Plan & launch short & long term incentive schemes to enhance sales• Conduct weekly & monthly reviews at district & SBU levels, Inducted MIS & other reporting processes to increase efficiency & results • Achieved sales growth of approx.8% while market has grown by approx. 4%Plan, Procure & execute MICE Tours for Shree & Rockstrong Cement• Handling MICE volume of approx. 30-35 Cr. annually. Set up transparent process for procurement• Designing the tour based incentive / promotion schemes• Identify & finalize travel partners, manage smooth relationship between suppliers & stake holders• Managing various RFP’s, Coordination, Negotiation, closure & Contracting with vendors

• Manage Pan India Ops & Contracting for Domestic (MICE) & Partial Ops for Outbound MICE• Corporate Sales & Support Sales team in closing business and handling large customers• Client management, meeting them regularly for service review and business• Lead a team of approx. 25, operations & contracting professionals spread across India• Contracting with Hotels, Transporter, Airlines, Land Operator’s etc.• Product Development on regular basis along-with for adhoc requirements• Designing processes for better & smooth functioning of NBA / Domestic MICE• Managing relationship with all major hotel chains, Transporters & other key partners. Participation in various trade shows to enhance market relationship• Manage budgets & strategic planning for vertical• Reviewing business, team & supplier performance on regular / case to case basis• Mange inventory for various blocks, Executing MICE movements• Manage MIS for better reporting, ensure that all online software / processes are followed• Team Management, Recruitment, Setting KRA and performance review for the vertical

• Corporate Travel – Non Air (Hotel & Transport), MICE, Leisur• Manage HRG MGE Business in India• Identifying opportunities & manage vertical as independent SBU, as per HRG & Emirates Standards• Corporate Sales for MICE, Non Air Business (Hotel & Transport services), Leisure & B2B FIT• Managing Hotel & Transport business as SBU with in the Non Air business• Participate in Public relation and communication activities. . Participation in various trade shows as exhibitor and visitor to enhance market relationship• Product Development - Identify & develop suitable products for Holidays & MICE• Handling various corporate annual RFP’s for Non Air & MGE Business• Contracting of India i.e. Hotel, Transport, Land Operator for dnata group on annual & adhoc basis. • Managing GDS (Hotel) productivity, Signing PLB’s for hotel with international & local hotel chains• Ops – Ensuring smooth day to day operations of MICE, Contracting & Leisure• Maintaining relationship with supplier in order to get best deals and services• Keeping watch on supplier performance and price parity. Making processes for smooth operation• Coordinating brochure designing and itineraries for India Part with HO Dubai• Team Management, Recruitment, Setting KRA and performance review for the vertical

MICE - Sales and Operations

Sales & Business Development, Contracting & Operations for MICE & Inbound ToursCorporate Sales, International Sales B2BHelp clients prepare travel budgets and plan incentive travelConceptualize, Plan and Execute Events, Conferences, Incentive ToursSupplier negotiation and contracting, Product developmentSuccessfully bid & Executed - Ground handling & Tour Operations for P & O Cruises in India from 2005 to 2011

MICE - Corporate Sales, Contracting, Planning and Executing Events, Conferences & Group Tours