New B2C StorefrontLaunched a new B2C storefront - a zen experience with improved conversion, scaled up storefront to multiple corporate & franchise domainsSpirit of Experimentation1. ML based models for branch suggestion, date-time suggestions, etc.2. Suggest best alternate vehicles from nearby branches to reduce zero search results3. Nudging users to login on checkout to ensure they get best possible ratesRethinking vehicle selection1. Identify & Showcase USPs of vehicles2. Introducing smart filters on PLPs to increase filter usage & vehicle selection3. Proposed map+list view to compare offers across branches & select best oneB2B (Corporate) & International Prepaid1. Enabled B2B bookings - special rates & policies for corporate customers2. Launched International payments - With 3DS2 & Invoice requirements for different countries

Customer Growth Initiatives1. Launched referral program for AJIO B2C & scaled it up to become a sizeable channel for new user acquisition2. Managed the loyalty based initiatives for customers to retain & periodically re-engage existing customers3. Launched various sale related products - like flash deals, limited time/limited inventory deals, shopping contests, etc. with sizeable revenue contributions4. Managed SEO & scaled up organic traffic through keyword research, internal linking, targeting specific user queries, technical on-page SEO activitiesBusiness Tools1. Conceptualised, built & launched the CMS tool used for AJIO storefront on all platforms - with highly flexible capabilities like scheduling, geo-targeting, etc.2. Accurate product feed & integrations for performance marketing via FB, Google, etc.3. Catalog integrations & transaction tracking for re-marketing, affiliate partners, etc.Storefront Conversion1. Was responsible for platform conversion initiatives for web, mobile site & apps.2. Launched product features to support channel specific traffic to ensure best possible user experience for in-organic channels

Managed financial/operational products for the part-truck load business - Launched some high impact products such as - 1. Online Price Discovery & Payment - Customers can find the shipping fee for a particular shipment on premises & can also pay the shipping fee using Credit Cards/Debit Cards/UPI/Netbanking/Wallets2. Business Partner App - Bring more efficiency into the day-to-day activities of business partners by providing a view of all pickups/deliveries pending, Automatic source/destination mapping from customer location, live view of field agents to fulfilment centres, etc.3. Financial Collections - Products to report daily outstanding at business partner & operating unit levels, automatic reconciliation of payments through digital deposit slips, etc.4. Sales Planner - Products for sales account managers to check orders, invoices, outstanding payments, track interactions, etc.

Projects worked on:1. Magicbricks - Listing Quality : Part of 3 member team responsible for quality of 12+ lac listings available on Magicbricks. Ensured that we are able to identify good quality listings & are able to provide preferential visibility to such listings in sort logic. This project has direct impact on Buyer NPS on Magicbricks 2. Magicbricks - Commercial: Conducted extensive buyer study for commercial section, identified major behavioral traits of different buyer segments & re-designed the commercial section of Magicbricks as per the market insights. Sole product owner responsible to drive all metrics of Magicbricks in Commercial category.3. Magicbricks - Smart Diary Android App: Studied the companies' product offerings to real estate brokers & identified product gaps. Conceptualized, developed & launched an Android App for real estate brokers called Smart Diary(https://goo.gl/RzAknR) which acts as a complete lead management platform.

Projects worked on : 1. Market Entry Strategy for 3PL player in e-Commerce: Analysis of Indian e-commerce industry – operating models, growth potential and industry trends. In-depth analysis of value chain, operational costs, logistics costs, etc. for various product categories. Market-entry strategy for 3PL providers in various e-commerce categories with focus on exports2. Product/Market expansion for food & material sciences firmSecondary research in organized food retail; analyzed financial & operational KPIs for product segments. Analyzed strategic fit of target company in terms of size, revenues, corporate strategy, etc.

Headstrong Capital Markets, a Genpact Company provides IT enabled services to clients in the domains of Banking, Financial Services and Insurance. I worked in headstrong as a technical consultant for one of the clients in USA, in the development/enhancement of a test automation tool for them. I am involved in requirement gathering and analysis, Design and Implementation, followed by developer testing. Technologies used were Java EE, Struts MVC, OJB and Ext Js 4.