Sharmeen Ahsan-Bracciale Email & Phone Number

• Provide leadership and manage performance with KPI responsibility for the American Collegiate portfolio of partnerships and Shorelight partnership with Western New England University.• Lead new product development and optimization to support revenue growth and margin improvement.• Serve as strategic leader of the partnership(s), including understanding and driving enrollment and diversity goals, driving annual strategy, and partnering with university leadership. • Identify, share, train, and encourage best practices with MDs and Directors of Enrollment Management to enable each campus to exceed objectives

Washington D.C. Metro Area

• Founding Managing Director of the International Accelerator at American University (IA), a partnership between Shorelight Education and American University. Responsible for overall success of IA programs.• Successfully launched an innovative educational venture from start-up to enrollments of 700+ students. Lead new product development and optimization to support revenue growth and margin improvement.• Enhance the visibility, status, and reputation of IA through relationships with senior university executives and external partners.• Navigate the challenges of managing an organization at the intersection of the nonprofit and profit environments.

Washington, District Of Columbia, United States

Lanham, Maryland

• Led the career services team at 2U, working across all University partners. Create a strategic portfolio of career services and resources, leveraging partner organization’s existing career infrastructure. • Developed a scalable career services and alumni relations strategy. Established processes, procedures and technology infrastructure. • Managed partner relations and transformed 2Us career services strategies for a customized approach for each partner. Collaborated cross-functionally to ensure program success and customer satisfaction.

Washington D.C. Metro Area

• Lead enrollment, recruitment, admission and retention efforts for the School of Communication (SOC) graduate programs. Strategic adviser to the Dean on new recruitment initiatives and school-wide priorities. Set graduate program enrollment goals and track progress towards goals. • Initiated and led implementation of new admissions CRM system. • Responsible for management of graduate marketing, operating and financial aid budgets.• Redesigned merit funding strategy to optimize conversion. The SOC funding model currently serves as best practice at the graduate level University wide.• Oversee current graduate program partnerships and Identify new opportunities. Design and negotiate special programs and partnerships (internal and external). • Train new program and division directors on admissions policies and procedures. Offer expertise on FERPA and other regulations related to admissions and document retention.

Washington D.C. Metro Area

• Researched the lending practices of over 90 banks in over 50 countries.• Designed and created a SharePoint site to present findings.

Washington D.C. Metro Area

• Established the newly created Executive Development Program (EDP) initiative. Managed EDP’s operating budget of $3 million. Supervised EDP staff.• Set program strategy, infrastructure and policies. Created all program marketing and recruitment materials (print and online).• Negotiated and wrote contracts for external clients and EDP faculty in collaboration with University General Counsel. Managed relationships with external organizations and clients.• Leveraged faculty expertise to create curriculum for custom training and professional development sessions. Designed and administered special events and foreign delegation visits, primarily for public administrators from China.• Responsible for managing all aspects of the Post Master’s Certificate program. Grew program enrollments by 34%. Maintained and updated marketing and admissions materials as well as program website. • Reviewed applicant files and selected students for admission. Served as the academic adviser to certificate program students.

Washington D.C. Metro Area

• Responsible for marketing strategy and recruitment planning for the Master’s degree program in Health Systems Administration (MHSA) and Second Degree Bachelor of Nursing (BSN) programs. • Conducted benchmark studies on industry leaders and direct competitors on program and marketing trends. • Analyzed effectiveness of current recruiting strategies and provided new direction for admission processes to expand recruitment opportunities.• Worked collaboratively with academic, administrative, and web development units to develop and execute marketing strategies and revise content of the newly accredited MHSA program; produced all marketing materials and design/ implement advertising campaigns and constructed a brand image for the MHSA and BSN programs.• Made recommendations to the faculty of both programs regarding the optimal marketing campaign mix, positioning, promotions, and pricing needed to stay competitive in the market.• Prepared and managed the annual marketing budget for the MHSA and Second Degree BSN programs.• Advised prospective students on admissions to various School of Nursing programs, evaluated applicants and served on select admissions committees.• Supervised Admissions Coordinator and graduate assistants.

Washington D.C. Metro Area

• Member of a team to offer an international conference, New Frontiers of Social Policy, held in Arusha, Tanzania• Serve as the primary point of contact between academics, members of government agencies, foreign governments, and international and nongovernmental organizations, other conference attendees and conference management. • Provided peer review comments for select paper proposals submitted to the conference.• Co-authored a comprehensive conference report, highlighting the main findings and key messages of the conference.• Responsible for all marketing materials for the Social Policy conference, including brochures, website content, etc. Supervised graphic design and web teams.• Conducted a literature review and produce an annotated bibliography on one of the thematic clusters of the Social Policy program.• Wrote sections of the Social Policy Note on the Mining Community in Romania.

New York, Ny

• Conducted research on issues of global mobility of international students, economic impacts of such movements and future trends.• Created a template to report findings.• Designed and maintained the Atlas of Student Mobility website.

Washington D.C. Metro Area

• Represented GWU at various recruiting and speaking events and assisted in setting strategy for OLE.• Developed marketing collateral (brochures, forms, etc) and helped set content & managed department’s internet site. • Advised students on course selection for teacher licensure. • Hosted information sessions for incoming students to the Counseling Master’s degree program.• Assisted Director in preparing for NCATE re-accreditation.

Phd, Higher Education Administration (Abd)

All But Dissertation

Master Of Business Administration - Mba, Business Administration And Management, General

Ba, Anthropology

Education record