Sharmila Das Email and Phone Number

Lead HR/workforce analytics function. It entailed growth and development of the functional team, delivery management, new solution asset creation and business development.Overall experience includes both offshore as well as client facing roles.I have managed and led 15 + team with delivery of $2 mm worth portfolio on marketing analytics solutions. Experience in client location to set up engagements like search engine marketing for a big eCommerce client. Business development experience in campaign analytics through pilot studies and other sales support activities .

Sales force effectiveness analytics for Pharma clients

Responsible for setting up analytics team in Internet marketing by specifically handling the stream on Paid Search and Mobile search from Seattle location. It involved understanding the key focus/challenges areas of the business and solving/validating/designing experiments using analytics (data handling and analysis using Terradata and R). Helped set up the rhythm and train new members to gather/understand needs from business teams and create analysis ouputs with actionable outcomes and insights with key recommendations. Co--ordination with product development teams and other analytics teams across globe (China and EU) was a key to meet the goals.

In the division of consumer marketing, worked on predictive logit models of mail promotions.