We provide content writing and ghost writing services evaluated through a strategic lens. This means, we do more than just write nice reading content. We also leverage our experience to make it insightful and thought-provoking. We write on AlcoBev, Culture, Hospitality, Lifestyle, Retail, Real Estate and Travel - categories and subjects in which we have actual industry experience. This helps us deliver content that is strategic, insightful, relevant, informative and engaging across media.We can be a vital resource for both corporates and individuals who seek to build brands, or themselves, through relevant content.

An independent creative strategist and content writer with strengths in brand writing and creative content for:✔web ✔brochures ✔brand books ✔corporate films ✔television ★Highlights★ - Researched and scripted a 6-episode show for Discovery TLC titled Go India: Maharashtra

Job Profile: ► Overseeing all creative requirements from concept to execution for print and television ads, outdoor and innovative media and packaging ► Upgrading creative standards Brands: Fem Herbal Bleach, Anchor White Toothpaste, Dyna Soap, Anchor Pens, Anchor Paints, FairOne Fairness Cream, Fuel Deodorant Spray★Highlights★: ✔ Turned around the creative product by creating insightful communication ✔ Successfully converted pitches into clients ✔ Improved Team productivity and morale

►Project Management from creative conceptualisation to execution ►Brand strategy, ideation and insights

Job Profile: ►Upgrading the creative standards of audio & video album inlay designs, advertising, TV promos, press releases ►Setting systems for smooth and efficient coordination between the marketing and creative departments ► Product conceptualization★Highlights★✔Turned around the creative product by creating insightful communication and innovative designs ✔Set systems that ensured effective streamlining of jobs; proper utilization of, and savings in time and resources; transparency in operations; ownership and accountability ✔ Improved team morale and inculcated the spirit of competition which raised the bar individually

Worked on multi-media creative campaigns for brands such as such as Frooti, TVS Lucas, Shaw Wallace, Sahara, Hero Motors, Haldiram's, Siyaram's, Bank of Baroda, JM Finance and more.

Overseeing the creative strategies and communications for brands such as BPL Mobile, Stayfree, L'Oreal, Maybelline, Strepsils, Disprin and others

Part of the key creative team which handled the agency's leading clients of their offices in Dubai, Bahrain and Kuwait.★Highlights★ - Dove - launched an award winning media innovation and press campaign for Dove soap - Won the account for Nestle Klim Milks by repositioning the Klim brands (fortified and lite milks) and highlighting their strengths through visually strong creative and media innovationsOther leading brands - Vaseline, Comfort, Kleenex, Holiday Inn Crowne Plaza, Emaar Properties

★Highlights★ - The American University Dubai - created an award-winning campaign which won the account, awards and also gained immense recognition in the Middle East - Reebok - launched Shaq, a basketball shoe with eye-catching media innovationsNovell - conceptualised innovative media and DM ideas to push the brand directly to the consumerOther leading brands - Citibank Credit Cards, Honda, Fiat, Peugeot, Bertolli Olive Oil, Kodak, Duracell, McVities Digestive & Go Ahead Biscuits, KFC, Gulfa Mineral Water, Ericsson, Bur Juman Shopping Mall, Dubai Shopping Festival

★ Highlights★ - The key creative team for the nationwide re-launch campaign of COCA-COLA and FANTA Worked on other leading clients such as Cathay Pacific, Bacardi, Videocon.