Sharmilla Sinanan Email & Phone Number

New York, Ny, Us

New York, New York, United States

• Successfully manage a team of 7 with a strategic goal to contribute to organizational growth, particularly in the domains of business development and resource management• Drive sales expansion for our digital learning platform by orchestrating cross-departmental efforts to ensure a seamless customer experience• Cultivate robust constructive collaboration with the sales team, facilitating the identification and capitalization of prospects within existing markets. Explore and exploit untapped areas for potential growth• Spearhead business development initiatives, focusing primarily on capitalizing on funding opportunities to fuel strategic growth• Organize and oversee the Request for Proposals (RFP) process, ensuring its efficient management from initiation to successful completion

New York City Metropolitan Area

• Spearheaded the development and execution of a comprehensive sales and marketing strategy, encompassing a range of impactful initiatives• Created compelling and on-brand sales collateral, including trade sales advertising, presentation decks, digital catalogs (utilizing Edelweiss Designer), newsletters, displays, and sell sheets• Worked closely with the Chief Growth Officer (CGO), Chief Marketing Officer (CMO), marketing team, and advertising agency to align and refine company brand messaging, while establishing effective practices for communicating marketing and public relations updates to key accounts• Collaborated with internal stakeholders to identify optimal lead titles and categories for the sales team, while ensuring accurate Lexile grade levels for Callisto's children's titles in the education market

New York, Ny

• Led Marketing Services team of eight to drive the Sterling Publishing brand visibility and sales across integrated digital and event strategy, content, and DTC and B2B campaigns. Expertly managed $1M budget to drive high-impact results with a multidisciplinary team across design, events management, collateral development, and social media• Project managed full lifecycle, from concept to on-site execution for domestic and international book fairs, sales conferences, team-building retreats, and other corporate events• Collaborated and communicated with senior management on company goals and priorities, while also building and developing vendor relations, by establishing terms and negotiating contracts

New York, Ny

New York, Ny

New York, Ny

New York, Ny

Bachelor Of Arts - Ba, Communication And Media Studies

Ba, Communication And Media Studies

Irish Studies (Theatre, Literature, History, Sociology)

Photography