Sharni Carroll Email & Phone Number

Ballarat, Vic, Au

Melbourne, Victoria, Australia

Broadmeadows, Victoria, Australia

Melbourne, Australia

+ Led the development and delivery of major strategic campaigns for rates and budget, the capital works program, community and business grants, tourism, major events and festivals including Christmas events, transition of key services online and the reactivation of our leisure centres. + Played an integral role in the coordination and delivery of strategic COVID-19 internal and external communications. + Co-created the #HumeTogether campaign transforming Council’s service delivery online during COVID-19 restrictions achieving 220,000 video/livestream views in the first week. + Nominated for a 2019 Hume City Council Reward and Recognition Award in Customer Focus for a successful strategic campaign promoting tourism in Hume.

Cheltenham, Victoria, Australia

+ Rebranded of the entire product range and influenced a new creative direction for all marketing, social media and advertising campaigns. + Managed and presented the successful pitches into Coles, Woolworths, 7-Eleven and Chemist Warehouse for Mini Rice Cakes, Rice Thins, Kefir and a new Muesli range. + Led and delivered the campaign for Table of Plenty’s Mini Rice Cakes in the lead up to the 2017 Consumer Survey of Product Innovation Awards achieving the Product of the Year for Best Gluten Free Snack Award.

Melbourne

+ Led a successful, high-impact marketing and communication campaign for School Sport Australia’s flagship event, the Pacific School Games. This led to mass participation from 4,000 school-aged students across 12 countries and major sponsorship and media partnerships. During the games, the campaign led to over 110,000 website views and a 49% increase in social media audience growth. + Oversaw the review and delivery of transformation to online and digital communications including a new website, online databases, updated business processes and enhanced user and participant experiences.

Coburg, Victoria

+ Influenced and crafted new marketing and advertising, communications, branding and social media strategies for the organisation.+ Led transformation to online and digital communications resulting in the development of a new website and additional social media accounts. + Championed a culture of innovation and expanded our online reach, by driving the development of more engaging digital content across our social media platforms. This achieved an increase of 311% in audience growth across socials and a 28.8% increase in reach within the first month of the campaign going live.

Adelaide, South Australia

+ Led the digital transformation of South Australia’s regional Fairfax newsrooms which saw the successful establishment of 16 new websites, supporting social media accounts, significant training and high-impact results online including a 129% increase in website pageviews within the first month - the highest increase of any region in Australia. South Australia's increase in unique browsers in 2013 was also the second-highest result in the country. + Established and maintained strong working relationships with 16 masthead editors to transform traditional newsrooms online. + Covered major news and events including Adelaide’s 2013 ANZAC Day Dawn Service, 2013 AFL season, Adelaide 500, South Australia’s new brand launch, State Budget and a private interview with Prime Minister Julia Gillard.

Ballarat, Victoria, Australia

+ Developed and delivered digital content at The Courier, Fairfax Media's third most visited regional website. During this time, our team won Best Online Production at the Rural Press Club of Victoria Awards, Highly commended at the Australia & New Zealand Internet Awards and Highly commended in the PANPA 2011 News Destination of the Year Category.

+ Responded to Ballarat’s news of the day as a roving reporter, covering stories on the scene and preparing features showcasing the life and times of the community and city. After completing my cadetship, I landed my own daily What’s On column which was successfully published for over 18 months.

Bachelor’S Degree, Early Childhood Education And Teaching

Journalism Cadetship, Journalism, Grade 1 Journalist

Vce