Selling shares in The ComFederation, Sharn set up Prime Media Agency. She immediately won a major international TV on-line gaming brand which has grown considerably under PMA in the last six years, rolling out across Scandinavia & progressively testing in Europe. Sharn also worked on several consultancy projects, working with senior management at European broadcaster RTL. Part of the consultancy was leading the strategy to pitch for Pirelli Tyres. Evaluating the sector and the Pirelli customer, she successfully converted them from traditionally advertising in Print to TV in Germany, for the first time ever.Another new client, meant spending time working in Belgium with the marketing team, brand repositioning & expanding their product offering in Europe. A major objective was setting up digital marketing and social media platforms in Belgium. 2013, PMA pitched and won UK strategic TV planning & airtime buying, for multi-market European toy-manufacturing client, Mega Bleu, utilising all Kids TV stations, they continue to be a cherished client among others. PMA was responsible for a new business plan in UK & Netherlands, project managing the launch of a revolutionary eye-wear product for Adlens, driving awareness with TV to their e-commerce site. Responsibilities expanded to TV creative and production, shipping, fulfilment services and customer payment processes. In 2015, we pitched and won our first Chinese contract in the video gaming sector. PMA also secured a premium, specialist, watch retailer, using Print in Luxembourg & Finland.Recent client wins include a Swedish based e-commerce client, for a UK launch via Radio, on-line & regional TV, raising brand awareness from scratch, whilst simultaneously driving sales growth.A new client win involves making a programme with C4. PMA will globally account manage the brand, whilst syndicating the finished programme across broadcasters globally to English speaking markets, creating local versions in other territories.

Due to the successful conversion of new business pitches, I was invited to become a shareholder and joined forces with The ComFederation. I pitched for and won Zip Firelighters, ignited sales by introducing the client to TV after an absence of 30 years. Needed to override trade-marketing dependency to prove brand strategy as the integral component to increase sales. Police Sunglasses was won on the basis of planning and executing a ubiquitous campaign on a small budget by throwing the traditions for advertising high-end branded fashion out of the window. Full Tilt Poker, we won the business competing for International buying in two markets. I quickly grew our responsibilities to include global TV and print, planning and buying. I expanded the agency role to incorporate global media coordination. Key responsibilities; involved budget allocation for $120m worldwide, writing media guidelines, coordinating global competitive and buying reviews, conducting programming syndication deals across Europe, seeking out new media and marketing opportunities, one of which was finding and negotiating a partner in F1, to act as a global marketing platform.

I decided to become an independent media consultant. In just under one year, my clients were: Bristol St. Motors (the largest Ford dealer in the UK) and Motornation, who required regional TV planning, and buying, plus competitive reviews across all media; Players Register, a grass roots football insurance company, who wanted to market nationally; Adevia Health required international press planning and buying, to entice nurses to the UK, from Australia and N Zealand. Other projects: reviewing the nine global media networks on a worldwide basis for a global client who wanted to re-pitch their media business; researching the UK digital out of home arena for a media owner who was looking for expansion of their offerings; analysing the German children’s media market for Turner Broadcasting looking for entry. Other clients; The ComFederation, a start-up media agency. I was employed as a consultant role for new business responsibilities. As the agency expanded, the role grew to include account management on two of their larger pieces of business.

OMD International was a natural step within the OMD network. I had unique experience working into BBDO Europe on Gillette and a keen interest in the European media landscape. Two key clients, Apple and Coty Inc, defined my role, which required strategic planning, account management, planning and buying co-ordination world-wide. The role demanded Global, European and Local knowledge of the client's brand positioning and marketing strengths and weaknesses by market to execute and ensure a strong consistent strategic approach. One key responsibility on Coty Inc. was producing Central Media Guidelines for OMD agency teams and clients across 16 markets, along with cross fertilisation of ideas and market successes. I brought energy and enthusiasm to the Apple account and challenged the processes and systems in place regarding European media. Achieving a media first in radio when launching the iPod, creating new partnerships and taking the Apple relationship beyond traditional media boundaries. My successes were applied in other regions, including the US.

Joined as a TV airtime buyer, then BMP DDB Needham, later OMDUK and was promoted consistently to agency broad level within 5 years. My main clients were Boots, Reckitt Benckiser and most specifically Gillette. During this time I was instrumental in consolidating Reckitt Benckiser and Gillette in to OMDUK through organic and pitch consolidation. Role widened to cover planning and account direction. I enjoy establishing and sustaining strong productive relationships with my clients, through tenacity to add value, think laterally and challenge briefs when necessary.