Sharon Scott

Sharon Scott Email and Phone Number

I Serve Passion-Fueled Brands that Get People Outside or Outside Their Comfort Zone. Marketing | Strategy | Brand & Product Management | P&L |Skillful Communicator | Curiosity-Driven | LinkedIn Top Brand Strategy Voice @
Sharon Scott's Location
Greater Milwaukee, United States, United States
Sharon Scott's Contact Details
About Sharon Scott

With over 20 years of experience in marketing, merchandising, strategy, brand management, and product development, I am a passionate and skillful leader who drives innovation, growth, and performance across multiple industries. As the founder of OtterScope, LLC, I offer fractional and interim Marketing, Product, and Strategy expertise and insights to clients who love to get outside, or outside their comfort zone. I help people and brands achieve their goals and vision.Previously, I led the turnaround of a legacy underperforming business at Johnson Outdoors, where I restructured and grew the marketing and R&D functions, developed best practices in new product development, and won multiple industry awards. I also spearheaded DEI initiatives, enhanced social media strategy, and increased brand share, awareness, and affinity. I excel at communicating and presenting to diverse audiences, from individual contributors to senior executives and national media. I love to bring out the best in my team and find satisfaction in both incremental and game-changing product development.Marketing | Strategy | Brand Management | Product Development | Leader | Skillful Communicator | Curiosity Driven Learner | Mentor | LinkedIn Top Brand Strategy Voice

Sharon Scott's Current Company Details
OtterScope, LLC

Otterscope, Llc

I Serve Passion-Fueled Brands that Get People Outside or Outside Their Comfort Zone. Marketing | Strategy | Brand & Product Management | P&L |Skillful Communicator | Curiosity-Driven | LinkedIn Top Brand Strategy Voice
Sharon Scott Work Experience Details
  • Otterscope, Llc
    Founder
    Otterscope, Llc May 2023 - Present
    Fractional and Interim Marketing, Product, and Strategy consultancy serving those who love to get outside, or outside their comfort zone.Clients/projects include:Creating AI-enhanced strategy frameworks for Digital Marketing Agency. Head of Marketing for B2C outdoor products brand. Activities including: Website UX; Brand Identity and new brand creation; identification and coordination of specialist sub-agencies. PR and trade show for B2C Action Sports accessory brand. Competitive analysis and SKU rationalization for Amazon-focused Overlanding/Outdoor business.
  • Johnson Outdoors
    Sr. Director, Brand Management And Product Development
    Johnson Outdoors Jun 2019 - Apr 2023
    Racine, Wi, Us
    Watercraft - Old Town, Ocean Kayak, CarlisleDoubled sales to $65 million and returned lagging business to profitability. Innovated GTM strategies. Restructure and grow Marketing and R and D functions. Led to sustained improved brand awareness and increased market share (from 3rd or 4th largest premium kayak brand to 2nd and closing in on the market leader. Led all Marketing Strategy (Communications, Product, Digital, e-Commerce, Content, Advertising, Social Media, Integrated Marketing Plans, etc.). Grew earned media impressions and Share of Voice across endemic and stretch media. Drove best practices in New Product Development (NPD) leading to multiple industry awards. ICAST best of Category and Best of Show, Field and Stream Best Canoe, Mutliple Rapid Media awards. SDeveloped rubrics, baselines, and audits of Creator and Pro Staff programs to drive representation Established metrics and KPIs to grow quality engagement and measure Marketing Mix.
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  • Accutec Blades, Inc.
    Head Of Marketing
    Accutec Blades, Inc. Oct 2017 - May 2019
    Verona, Va, Us
    Led all brand and product marketing. Drove Front End of Innovation cross-functionally by leading Industrial Design Packaging, and Product and Project Management. Established process and practice across functions. Spearheaded research into expanded international markets. Created FBA store and brand to grow sales traction for under-assorted or excess goods. 5-7 direct reports.
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  • The Coleman Company, Inc.
    Director, Product Management, Tents, Shelters, Furniture
    The Coleman Company, Inc. Sep 2015 - Feb 2017
    Chicago, Illinois, Us
    Thought Leadership and Strategy driving brand development, innovation, NPD, and profitability of multiple business units with nearly $130 million net US sales. Recruit, retain, and and develop (4) direct reports through multiple leadership changes. Cross-functional team leadership to drive on-time, on-trend goods. • Topline sales growth of $15+ million while improving margins nearly 200 bps due to improved NPD launches and SKU rationalization• Inspired, developed, and commercialized ground-breaking U.S. Dark Room and Europe BlackOut Bedroom tents which drove over $2.2 million incremental sales and earned extensive media coverage including The Wall Street Journal, Backpacker, and Outside magazines and UK Camping Magazine Tent of the Year honors• 3 of 4 direct reports earned promotion under my mentorship. Informally mentored APLM
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  • The Coleman Company, Inc.
    Global Category Manager - Tents And Shelters
    The Coleman Company, Inc. Nov 2012 - Sep 2015
    Chicago, Illinois, Us
    Cross-functional leadership of key categories with $167+ million net global sales. Financial, market, pricing, margin, gap, and trend analysis driving launches, refreshes, and solutions. Product roadmaps. Hired, managed, and trained Product Coordinators and Line Manager. Guided and supported Global Product Managers.• Three year topline growth of $16+ million while enhancing margins almost 200 bps via global product alignment, SKU optimization, and VA/VE cost savings• Successful launch of new global tent and shelter range “Fast Pitch” with over $15 million sales.• Collaborative leadership with Sales, Engineering, Finance, Activation, Sourcing, and Operations which improved on-time delivery • Channel and Category Management which drove expanded distribution to new accounts and sales channels (Dick‘s Sporting Goods, Costco, and Amazon)
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  • The Coleman Company, Inc.
    Product Line Manager - Accessories And Packs
    The Coleman Company, Inc. Feb 2012 - Nov 2012
    Chicago, Illinois, Us
    Primary ownership of both softlines and hardlines with $25 million domestic sales. Product Lifecycle Management from ideation and design collaboration; through pricing, commercialization, sales strategy and presentations; into end-of- lifecycle. P&L ownership. Multiyear product roadmapping.• Strategic new product development resulting in incremental placement at national and key accounts such as Walmart and Target• Overhauled and remerchandised accessories assortment for improved selling in and SKU efficiency• Drove Backpacks profitability growth over 1000 basis points through assortment adjustments
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  • Oiwc Outdoor Industries Women'S Coalition
    Board Of Directors
    Oiwc Outdoor Industries Women'S Coalition Jan 2012 - Jan 2015
    Boulder, Co, Us
    Strategy and guidance for national non-profit focused on workplace diversity and inclusion in the Outdoor, Snow, Run, and Bike IndustriesBoard Governance Committee: developed new and best practices to grow and recruit leaders
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  • Sea To Summit Global
    Buyer/Inventory Analyst
    Sea To Summit Global Mar 2010 - Feb 2012
    Perth, Western Australia, Au
    Purchasing and inventory manager for outdoor, paddle, and travel accessories supplier. Forecasted, planned, and ordered to meet demand and optimize turn and margin while limiting over- and under-stocks in a rapidly growing brand. Collaborated with Sales, Marketing, Suppliers, and Retailers for cohesive brand experience.• Generated over $100,000 cost savings in reduced air shipments by process improvement and creation of new planning and communication tools• Planned, directed, and executed trade show sampling, merchandising, and presentations
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  • Summit Hut, Ltd
    Buyer
    Summit Hut, Ltd Feb 1999 - Mar 2010
    Tucson, Arizona, Us
    Merchant of thousands of SKUs in Equipment and Accessories categories at award-winning multichannel outdoor specialty retailer• Identified and anticipated growth trends ahead of market demand without excessive risk• Negotiated favorable terms and built strong and positive relationships with new and existing partners• Participated in Strategic Planning processes and created Environmental Vision and Values statements and plans• Promoted to position in 2006 from previous roles including consumer outreach specialist and Web Marketing Manager
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  • Other Relevant Work Experience
    Various
    Other Relevant Work Experience 1989 - 1999
    SUMMIT HUT, LTD.,Tucson, AZWarranty and Repair lead, call center, Operations and LogisticsUNIVERSITY OF ARIZONA PROGRAM IN INTEGRATIVE MEDICINE, Tucson, AZFirst full-time employee of independently funded groundbreaking medical startup program. Operations, office management, marketing, fundraising support, database management, recruitment, etc.

Sharon Scott Skills

Product Management Creative Strategy Multi Channel Retail Collaborative Leadership Marketing Brand Management Merchandising Board Of Director Experience Inventory Analysis Inventory Planning General Securities Registered Representative Management Copywriting Cross Functional Team Leadership Pricing Strategy Product Development Retail Strategy Sporting Goods Sales Footwear Apparel Consumer Products Brand Development Inventory Management Marketing Strategy Pricing Global Sourcing Product Marketing Trend Analysis Trade Shows Competitive Analysis Product Innovation Purchasing Retail Buying P&l Analysis Talent Developer P&l Management Strategic Planning Change Management

Sharon Scott Education Details

  • Rutgers Business School
    Rutgers Business School
    Digital Marketing
  • University Of Arizona
    University Of Arizona
    General Studies (Anthopology/Global & Cultural Understanding)
  • The Johns Hopkins University
    The Johns Hopkins University
    International Studies
  • University Of Arizona
    University Of Arizona
    Bachelor'S Degree

Frequently Asked Questions about Sharon Scott

What company does Sharon Scott work for?

Sharon Scott works for Otterscope, Llc

What is Sharon Scott's role at the current company?

Sharon Scott's current role is I Serve Passion-Fueled Brands that Get People Outside or Outside Their Comfort Zone. Marketing | Strategy | Brand & Product Management | P&L |Skillful Communicator | Curiosity-Driven | LinkedIn Top Brand Strategy Voice.

What is Sharon Scott's email address?

Sharon Scott's email address is ss****@****ail.com

What is Sharon Scott's direct phone number?

Sharon Scott's direct phone number is +130346*****

What schools did Sharon Scott attend?

Sharon Scott attended Rutgers Business School, University Of Arizona, The Johns Hopkins University, University Of Arizona.

What skills is Sharon Scott known for?

Sharon Scott has skills like Product Management, Creative Strategy, Multi Channel Retail, Collaborative Leadership, Marketing, Brand Management, Merchandising, Board Of Director Experience, Inventory Analysis, Inventory Planning, General Securities Registered Representative, Management.

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