Sharon Scott Email & Phone Number

Fractional and Interim Marketing, Product, and Strategy consultancy serving those who love to get outside, or outside their comfort zone.Clients/projects include:Creating AI-enhanced strategy frameworks for Digital Marketing Agency. Head of Marketing for B2C outdoor products brand. Activities including: Website UX; Brand Identity and new brand creation.

Racine, WI, US

Watercraft - Old Town, Ocean Kayak, CarlisleDoubled sales to $65 million and returned lagging business to profitability. Innovated GTM strategies. Restructure and grow Marketing and R and D functions. Led to sustained improved brand awareness and increased market share (from 3rd or 4th largest premium kayak brand to 2nd and closing in on the market leader..

Verona, VA, US

Led all brand and product marketing. Drove Front End of Innovation cross-functionally by leading Industrial Design Packaging, and Product and Project Management. Established process and practice across functions. Spearheaded research into expanded international markets. Created FBA store and brand to grow sales traction for under-assorted or excess goods..

Chicago, Illinois, US

• Thought Leadership and Strategy driving brand development, innovation, NPD, and profitability of multiple business units with nearly $130 million net US sales. Recruit, retain, and and develop (4) direct reports.
• Topline sales growth of $15+ million while improving margins nearly 200 bps due to improved NPD launches and SKU rationalization
• Inspired, developed, and commercialized ground-breaking U.S. Dark Room and Europe BlackOut Bedroom tents which drove over $2.2 million incremental sales and earned extensive media coverage including The Wall Street.
• 3 of 4 direct reports earned promotion under my mentorship. Informally mentored APLM

Chicago, Illinois, US

• Cross-functional leadership of key categories with $167+ million net global sales. Financial, market, pricing, margin, gap, and trend analysis driving launches, refreshes, and solutions. Product roadmaps. Hired.
• Three year topline growth of $16+ million while enhancing margins almost 200 bps via global product alignment, SKU optimization, and VA/VE cost savings
• Successful launch of new global tent and shelter range “Fast Pitch” with over $15 million sales.
• Collaborative leadership with Sales, Engineering, Finance, Activation, Sourcing, and Operations which improved on-time delivery
• Channel and Category Management which drove expanded distribution to new accounts and sales channels (Dick‘s Sporting Goods, Costco, and Amazon)

Chicago, Illinois, US

• Primary ownership of both softlines and hardlines with $25 million domestic sales. Product Lifecycle Management from ideation and design collaboration; through pricing, commercialization, sales strategy and.
• Strategic new product development resulting in incremental placement at national and key accounts such as Walmart and Target
• Overhauled and remerchandised accessories assortment for improved selling in and SKU efficiency
• Drove Backpacks profitability growth over 1000 basis points through assortment adjustments

Boulder, CO, US

Strategy and guidance for national non-profit focused on workplace diversity and inclusion in the Outdoor, Snow, Run, and Bike IndustriesBoard Governance Committee: developed new and best practices to grow and recruit leaders

Perth, Western Australia, AU

• Purchasing and inventory manager for outdoor, paddle, and travel accessories supplier. Forecasted, planned, and ordered to meet demand and optimize turn and margin while limiting over- and under-stocks in a rapidly.
• Generated over $100,000 cost savings in reduced air shipments by process improvement and creation of new planning and communication tools
• Planned, directed, and executed trade show sampling, merchandising, and presentations

Tucson, Arizona, US

• Merchant of thousands of SKUs in Equipment and Accessories categories at award-winning multichannel outdoor specialty retailer
• Identified and anticipated growth trends ahead of market demand without excessive risk
• Negotiated favorable terms and built strong and positive relationships with new and existing partners
• Participated in Strategic Planning processes and created Environmental Vision and Values statements and plans
• Promoted to position in 2006 from previous roles including consumer outreach specialist and Web Marketing Manager

SUMMIT HUT, LTD.,Tucson, AZWarranty and Repair lead, call center, Operations and LogisticsUNIVERSITY OF ARIZONA PROGRAM IN INTEGRATIVE MEDICINE, Tucson, AZFirst full-time employee of independently funded groundbreaking medical startup program. Operations, office management, marketing, fundraising support, database management, recruitment, etc.

Mini-Mba Certificate, Digital Marketing

Bachelor'S Degree, General Studies (Anthopology/Global & Cultural Understanding)

International Studies

Bachelor'S Degree