Sharon Ben Ezra Email and Phone Number

• Managing the company's marketing and advertising, defining the marketing facing to clients, building the brand. Focusing the media relating activity in proven media channels as preventive action in low costs.• Leading quarterly sales campaigns, promoting sales of loans in car agencies nation-wide.• Managing the company's economics department, responsible for analysis and generation of management reports, including running the most advanced credit models.• Designing advanced salary models, based on meeting the company's goals for staff in all divisions.• Responsibility for the BI sector – managing advanced BI tools (BO, QlickView) and managing the Data Warehouse.

• Managing the company's marketing and advertising, defining the marketing facing to clients, building the brand. Focusing the media relating activity in proven media channels as preventive action in low costs.• Managing the sales array, including ~50 staff members and managers, dealing in sales of car purchase loans and any purpose loans through field sales reps and a call center.• Defining the sales process and the tool set available to the field force.• Leading quarterly sales campaigns, promoting sales of loans in car agencies nation-wide.• Managing the credit unit, including ~20 underwriters and referents. The credit unit engages in underwriting the client the surety, evaluating risk level and defining the credit scope granted to the client based on advanced credit models that were developed in the company.• Designing advanced credit models, based on meeting the company goals for the entire division's employees.