Leading on and delivery of key awareness campaigns Strong internal communications - from delivery of weekly staff newsletters, promoting staff activity, designing web pages for recruitment campaigns Writing content for digital and media channels Managing website reviews and redesigning web pages to increase engagement Attending internal staff events and developing publicity Working closely with People and OD team - develop and internal comms plans… Show more Leading on and delivery of key awareness campaigns Strong internal communications - from delivery of weekly staff newsletters, promoting staff activity, designing web pages for recruitment campaigns Writing content for digital and media channels Managing website reviews and redesigning web pages to increase engagement Attending internal staff events and developing publicity Working closely with People and OD team - develop and internal comms plans Show less

Working on an elective care recovery programme, helping to deliver strategic comms activities for Trust Care Coordination Solution to Trusts and ICSs.

Voluntary role

My work can include developing comms and content plans, managing all digital activity, designing and managing social media posts, and delivery of workshops

My role involved managing and delivering all the marketing activity for two shopping centres

My own company providing a comms and marketing consultancy service

Transitioned across from NWCSU - providing external comms - digital and offline, and project management support to clients. I attended a video production workshop and have gone on to make a few videos for clients.

• Resourcing, planning, coordination and delivery of creative PR campaigns at local, regional and national level using integrated platforms - social media, websites, outdoor and traditional offline marketing channels:- - Planning PPC strategies – working on facebook adverts as well as banner advertising and video ads to drive traffic to our website from external partner sites - Maximising web traffic to specific page content by tactically using multiple social… Show more • Resourcing, planning, coordination and delivery of creative PR campaigns at local, regional and national level using integrated platforms - social media, websites, outdoor and traditional offline marketing channels:- - Planning PPC strategies – working on facebook adverts as well as banner advertising and video ads to drive traffic to our website from external partner sites - Maximising web traffic to specific page content by tactically using multiple social media channels, e.g. reaching 13-16 year olds by using Instagram and Twitter for an awareness campaign - Video production - from designing new campaigns to driving awareness about existing, using video to inform, educate and change behaviour• Sourcing case studies for campaigns, researching and working on features for TV reporters, selling in newsworthy stories and working closely with local press • Journalistic ability – interviewing clients (internal and external) for video content, regional media/TV and web content • Working closely with in-house design and web team on digital campaigns from web banners, fb advertising to video wraps• Strong copy writing/Proof reader for website content, blogs, drafted communications, press articles and corporate literature• PR advisor – handling PR for external customers and internal staff Achievements:• Recently taken a campaign, which was still in its infancy, to national level – appeared on front page of daily papers. • In the last year, regional TV news slots have featured several of my campaigns, with regular headliners in local papers Show less

Providing a marketing/business service to clients on a self employed basis. Compiling marketing reports and dissertations for clients which are research based (desk based and primary), and applying marketing knowledge.

• Responsible for reviewing and editing corporate documents, intranet content and a technical manual for clarity, style, grammar, punctuation and spelling. The manual is a new marketing communications brochure which will be targeted at existing and new b2b customers, both on and offline. Launch onto the website is April, and printed material to follow shortly after.• Requires a good understanding of business and a knowledge or ability to comprehend quickly all facets of commercial… Show more • Responsible for reviewing and editing corporate documents, intranet content and a technical manual for clarity, style, grammar, punctuation and spelling. The manual is a new marketing communications brochure which will be targeted at existing and new b2b customers, both on and offline. Launch onto the website is April, and printed material to follow shortly after.• Requires a good understanding of business and a knowledge or ability to comprehend quickly all facets of commercial property insurance. Show less

•Formulated a Marketing Communications Strategy, as they extended their services into East Cheshire and implemented a short term Multi Media Communications Plan. •Budget management is key to the role with minimal budget to work with, but due to this, I am being resourceful and negotiating to get free publicity where possible. •Working closely with the Media and Corporate Communications teams at London Head Office and their inhouse creative who have worked on some outdoor advertising… Show more •Formulated a Marketing Communications Strategy, as they extended their services into East Cheshire and implemented a short term Multi Media Communications Plan. •Budget management is key to the role with minimal budget to work with, but due to this, I am being resourceful and negotiating to get free publicity where possible. •Working closely with the Media and Corporate Communications teams at London Head Office and their inhouse creative who have worked on some outdoor advertising for my project. I followed this creative procedure from initial concept to final print off. •A self starter in this role and although I report to the Services Manager, he lets me think on my feet and work unaided. •Networking and developing new relationships for partnering opportunities on new and existing contractsAchievements:•Since carrying out the marketing and promotion for Shelter Cheshire, their caseload has increased for Cheshire East, which was a key aim of the Branding Plan, and the branding of the Consortia is still in process. I have now been transferred to Shelter Regional Office in Manchester to help market and promote their services more locally as from mid July. Show less

• Managing costs across all projects prior to delivery – budget was roughly 600k+ pa.• I was in charge of all retail point of sale operations across 800+ dispensing branches (liaising closely with distribution in Denmark office), for generic campaigns, existing product or new product launches. • Stock Management - I managed/replenished the marketing stock using AX Analytics• Event Management - I handled all conferences and events within the UK and Europe from design of stands and… Show more • Managing costs across all projects prior to delivery – budget was roughly 600k+ pa.• I was in charge of all retail point of sale operations across 800+ dispensing branches (liaising closely with distribution in Denmark office), for generic campaigns, existing product or new product launches. • Stock Management - I managed/replenished the marketing stock using AX Analytics• Event Management - I handled all conferences and events within the UK and Europe from design of stands and working alongside our external creative agency to run through CAD designs • Working with dispenser websites/managing website content for the Widex Learning Space website• PR, networking and corporate hospitality marketing - From representing Widex at conferences and product training events, and coordinating large groups of dispensers (60+) out to our Denmark head office on a consecutive number of trips.• Direct Mailings - I handled all marketing mailings, in particular new product launch mailings (600+ per mailing) but also adhoc mailings, both on and offline. Achievements:• I coordinated a product training workshop day at a leading conference for 80 delegates and managed the whole process to final roll out. • Designing marketing communications literature - I had recently designed a generic folder and marketing pack to be sent out to dispensers, detailing the main points of contact within our team. I anticipated this request ahead of it being asked for by dispensers but it became a “talked about” PR communications tool.• I promoted a new Zen and Tinnitus campaign to our end users, generating publicity via multiple channels, i.e. press releases, events, using our online site and via email and direct mailings.• Coordinating large groups of dispensers in corporate hospitality trips to Copenhagen was a successful PR measure. Show less

• Event management - coordinating campaigns which focused on increasing dwelling time, footfall and attracting new shoppers locally and nationally. • Self managed in this role utilising the full marketing mix and having full responsibility for all actions and decisions taken for marketing. This included multi channeled marketing using online and offline, partnering with affiliate company websites on joint campaigns to drive web traffic to our site from their homepages, using web banner… Show more • Event management - coordinating campaigns which focused on increasing dwelling time, footfall and attracting new shoppers locally and nationally. • Self managed in this role utilising the full marketing mix and having full responsibility for all actions and decisions taken for marketing. This included multi channeled marketing using online and offline, partnering with affiliate company websites on joint campaigns to drive web traffic to our site from their homepages, using web banner advertising and Google Analytics to measure web traffic. • Good budget management experience and resource allocation (up to 170k) and bringing 'added value' to campaigns and incorporating into annual marketing plan allocating accurate budget spend to each event • Networking e.g. attending retailer award evenings to achieve this aim, was a member on the committee for the Local Authority and Chester Attractions Consortium • Developing mutually beneficial partnerships with local businesses to forge strong partnerships and ensuring both parties get good branding, pre and post marketing, i.e. across the local media• Selling the main promotional space in the centre to local partnering companies to generate revenue – I had a 45k annual target to achieve• Supporting retailers in local branding initiatives and providing creative marketing solutions • Media buying for best positioning in publications and online website advertising and booking in press releases in advance of events/working with local media• Charity PR/Creating PR action plans, preparing monthly marketing reports and compiling monthly retailer trade index performance and footfall patterns within the centre - measuring post campaigns • Digital Marketing – using Content Management Systems to manage website design of pages as well as tracking website visitor patterns using Google Analytics data. Show less

Predominantly this was a Market Research role which involved designing research questionnaires for qual research projects, analysing raw quantitative data based on a 10,000 readership survey and managing databases.