Sharon Cadden Email & Phone Number

Fairfield County, Connecticut, United States

AgreeYa Solutions, headquartered in Folsom, CA, is a leading global provider of software, solutions and services to small, medium and Fortune 100 organizations. http://www.agreeya.comWorking on the Enterprise Content Strategy & Development / Internal Corporate Communications Team. Focused on best practices and working to increase employee engagement through understanding the audience, their needs and preferences, and using the best available channels to communicate.Brand work with the agency included the development of the Facilities Branding Playbook, Corporate Brand Guidelines, and the 90-page Facilities Branding Guidelines.

Fairfield County, Connecticut

Developing strategic plans for increasing press coverage and media awareness, creating media calendars, and writing press release templates for client use resulting in increased coverage and attendance at local events.Increasing brand awareness and drive sales by creating, editing, and producing collateral sales and promotional materials.Developing more consistently branded, informative, and engaging content for press releases, newsletters, and emails, increasing readership and click-through rates.

Eugene, Oregon, United States

Leading strategy, design, content, and execution of external and internal organizational communication. Own the strategy, content, and execution of the company website, design and execute on messaging development and drive the media relations outcomes designed to share the company story, create and execute a social media strategy to engage core audiences for employment brand and company brand. Responsible for content development and execution of messaging our story of local foundation work and sustainability efforts to external audiences.Facilitate global content between worldwide stakeholders to ensure communication consistency, alignment, and efforts.Drive the employer brand storytelling strategy. Collaborate with leadership to lead messaging through employee communications channels, in-person and virtual, e.g., all-employee meetings, leadership announcements, employee engagement initiatives, change management initiatives.

New Canaan, Connecticut, United States

Directed and executed brand marketing strategic plan, budgets, timelines, and calendars. Planned and implemented internal and external communications. Created content and produced marketing materials. Reported to VP of Marketing.• Created and executed strategic marketing plan, advertising campaign, and editorial calendar. Responsible for print/digital, social media, trade shows, customer events, sales meetings.• Wrote and edited copy for and executed production of President’s newsletter, corporate newsletters, announcements, and press releases, resulting in increased external, customer, and internal corporate communications. • Built brand, created product awareness, and grew market share by researching, evaluating, and strategically positioning against competition. Identified new sales opportunities, developed objectives, defined strategies, and executed plans, resulting in increased sales across multiple markets, product categories, and channels.• Collaborated with sales and other staff and directed outside vendors to produce customer-centric websites, sell sheets, pamphlets, promotional items, newsletters, mailings, tradeshow booths, marketing collaterals, print, and digital advertisements, and marketing campaigns.• Co-led brand integration for the corporate merger. Created new company name, logo, corporate messaging, brand guidelines, and corporate-wide brand architecture, ensuring clarity and integrity of the corporate mission and brand messaging.

Norwalk Ct

Served as an outside marketing resource and writer for clients working as an independent contractor.Increased brand awareness and drove sales by creating, editing, and producing collateral sales and promotional materials.Enhanced internal and external corporate communications effectiveness by increasing research, adding interviews, and improving writing, editing, and layout of press releases, newsletters, and eblasts.Improved visual impact for client websites, PR, catalogs, and brochures by designing and shooting more relevant studio and lifestyle photos.Increased client and product awareness by creating and executing editorial plans and advertising campaigns based on clients’ existing budgets.

Shelton, Connecticut

Managed relationships with customers seeking private-label personal beauty care tools. Worked directly with customers to expand and develop product lines and build brand awareness. Reported to VP of Marketing. • Created and implemented marketing plans for developing custom private-label products with a focus on brand positioning, packaging, Point-of-Sale displays, promotions, and pricing strategies that increased product exposure and sales.• Ensured integrity of branding on a cross-functional new product development team. Collaborated with sourcing, graphics, marketing, production, quality control, packaging, sales, and distribution, resulting in on-time production and delivery to customers.• Developed and implemented print and digital media plans, trade show booth production and display schedule, and print production calendar for collateral materials and packaging. Negotiated vendor contracts. Attended trade shows. • Tracked, captured data, and created reports on project status, deadlines, and action items. Briefed marketing department to keep all stakeholders focused and on schedule.