Sharon Chao Email & Phone Number

Toronto, On, Ca

Clients Supported: Nestle, Pfizer, and Kellogg - Responsible for driving client value through analyzing various data and research to provide integrated value-added insights that are actionable in market with demonstrated positive business outcomes ranging from $200K to $2.5M- Effectively provided quantified recommendations that aligned to client strategies and priorities, including but not limited to brand growth, consumer targeting, and product positioning. Client satisfaction scores… Show more Clients Supported: Nestle, Pfizer, and Kellogg - Responsible for driving client value through analyzing various data and research to provide integrated value-added insights that are actionable in market with demonstrated positive business outcomes ranging from $200K to $2.5M- Effectively provided quantified recommendations that aligned to client strategies and priorities, including but not limited to brand growth, consumer targeting, and product positioning. Client satisfaction scores regularly exceeded expectations - Managed the work and development of 3 market analysts leveraging strong team leader and mentorship skills Show less

Clients Supported: Kimberly Clark, Pfizer, and Kellogg - Responsible for providing strong data analyses and presentations that supported decision making processes and solved key issues for premier clients. Promoted to Senior Analyst in 9 months. - Value-added team member on a thought leadership task force that enabled Nielsen Canada clients to thoroughly understand the learnings from successful Canadian CPG innovation

Clients Supported: Kimberly Clark, Pfizer, and Kellogg - Responsible for providing value-added research and assisted with data analyses and reporting to answer key questions for premier clients. Promoted to Market Analyst in 12 months. - Improved process efficiency by leading and launching a sales volume decomposition tool across the Analytics department that reduced 50% of time spent on initial data mining

Clients Supported: Unilever, Maple Leaf Foods, and Pfizer - Responsible for being the single point of contact for clients and account teams for all data inquiries, requests, and issues, data check routines, and delivery of databases and reports. Developed and maintained positive relationships with premier clients. - Improved process efficiency by leading and launching the client new item alert tool across Nielsen Canada that enabled higher client satisfaction and reduced missed… Show more Clients Supported: Unilever, Maple Leaf Foods, and Pfizer - Responsible for being the single point of contact for clients and account teams for all data inquiries, requests, and issues, data check routines, and delivery of databases and reports. Developed and maintained positive relationships with premier clients. - Improved process efficiency by leading and launching the client new item alert tool across Nielsen Canada that enabled higher client satisfaction and reduced missed submissions Show less

- Responsible for recommending and implementing over 150 targeted, strategic marketing campaigns per year via direct mail and email to help achieve the client’s brand objectives while maximizing return on investment - First line responder to client data inquiries, delivery, issue resolution, creative, campaign execution and results in a timely, accurate manner - Proactively reviewed post campaign results to acquire key learnings that improved future campaign performances beyond standard… Show more - Responsible for recommending and implementing over 150 targeted, strategic marketing campaigns per year via direct mail and email to help achieve the client’s brand objectives while maximizing return on investment - First line responder to client data inquiries, delivery, issue resolution, creative, campaign execution and results in a timely, accurate manner - Proactively reviewed post campaign results to acquire key learnings that improved future campaign performances beyond standard industry benchmarks Show less

Certificate In Merchandising

French Exchange Program

Bba, Bachelor Of Business Administration - Marketing

Activities and Societies: Scarborough Campus Student's Union - Campus Life Marketing Group Co-ordinator; Co-op Students' Association.