Market focus: JP

Market focus: HK, JP, TW

Industry Focus: Beauty and Cosmetics • Strategic Campaign Planning: Orchestrated and presented quarterly media plans to clients, integrating full-funnel digital marketing strategies. These strategies leveraged YoY/MoM performance analysis, competitor insights, and consumer trends to optimize campaign effectiveness.• Vendor Relations and Channel Alignment: Maintained close communication with multiple media vendors and ensure the exposure across all media channels aligned with the client's expectation.• Efficient Project Management: Managed the preparation process externally and internally, and ensured that all campaigns and projects were delivered on time.• Data-Driven Insights: Produced Post-campaign reports by evaluating metrics for different campaign objectives.

Led podcast projects, increased audiences by 65% and reached top 20 in Apple Podcast Business category in 5 months. • Collaborated with external & internal partners in Taipei and Singapore to develop content strategy and present performance review• Produced podcast/articles and released on 5 platforms, including official website, Apple Podcast, Spotify, KKBOX, and SoundOn• Executed podcast projects and monitored performances across more than 5 channels, including official website, podcast platforms and social media• Engaged members online by sharing posts regularly and offline by supporting member events monthly (ex: IWD Summit, Leadership workshop)