Sharon Cheng Email & Phone Number

New York, Ny, Us

New York, New York, United States

I lead research efforts that shape SAP’s product strategy and innovations in the areas of cloud, Gen AI, and next generation business software by understanding user needs, experiences, and identify emerging market trends and opportunities.

New York City Metropolitan Area

As a research lead at Reality Labs, I oversaw product and market research for emerging technologies including AR, VR and MR, focusing on both foundational and strategic research.

Los Angeles, California, United States

Capital Group is one of the world's largest investment management firms, with $3 trillion in assets and 30+ offices around the world (in the Americas, Europe, Asia, and Australia).I oversaw global research efforts to uncover consumer needs and behaviors around investment products, and help the company design and optimize products, strategies, and communications to best serve our investors and institutional/B2B clients.

Culver City, Ca

I led strategic and title-level research for Sony’s television & motion picture groups (Columbia, Tristar, Sony Pictures Television, etc.)Tent-pole titles owned & shipped: The Spider-Man Franchise, Resident Evil & Men in Black Franchises, Once Upon a Time in Hollywood, Little Women, etc. • Designed and executed primary research from start to finish to support the content, marketing and distribution of movies & TV shows across all Sony studios • Worked closely with internal partners (production, marketing, creative, data science, financial planning) to translate primary consumer insights and secondary/syndicated data into successful content & business strategies• Conducted high impact strategic research such as consumer journey mapping, segmentation, A&U to help drive change & innovation across the organization• Managed budgets and vendors; hired, trained and mentored junior researchers and new team members

Greater Los Angeles Area

I designed and executed mixed methods research for latimes.com and its iOS/Android apps.(Latimes.com is a leading news site with 110+ million monthly page views and 40+ million unique visitors.)• Informed product development, audience engagement, and content strategy via foundational/generative research on audience lifestyle, needs, and info consumption behaviors • Improved user experience and engagement for latimes.com and mobile apps through ongoing evaluative research (usability test, card sorting, tree test, site audit, A/B testing) to optimize site UX and IA/content structure • Led UX research for the redesign of latimes.com website (2013-2014). Transformed the traditional latimes.com website/mobile experience into fully responsive design across multiple devices - desktop, mobile and tablets • Increased ad revenue and improved user experience and conversion by conducting research on advertising products across multiple LA Times channels. Collaborated with cross-functional teams to identify, test, and innovate on various ad formats that are contextually relevant and visually engaging

Master Of Business Administration - Mba, Business Administration

Marketing strategy, market research methodology, advanced statistics, marketing science.

Master'S Degree, Psychology & Cognitive Neuroscience