Sharon Ding Email & Phone Number

Veldhoven, Nb, Nl

Eindhoven

* Translating corporate strategy and goals into realistic MarCom plan* Responsible for all trade marketing activities, marketing campaigns and NPI's* Monitoring brand identity (company and brands)* Introducing new (brand) concepts* Connecting pin between Sales, Purchase and Marketing* Member of MMT (Middle Management Team)

Eindhoven

* The key figure between the customer and the advertising team.* Responsible for the perfect execution of various campaigns. * Analyzing the briefing and the customers’ needs, translating them into a strategic and creative briefing.* Providing solicited and unsolicited advice during the project.* Cooperating closely with Strategic Director, Creative Director, Studio.* Maintaining good contact with preferred suppliers.* Responsible for the campaign planning and for monitoring the progress of the campaigns.* Responsible for the entire financial process (quotation, budget and invoicing). Experienced in projects like:* Joint trade campaigns for Global Philips Lighting (Signify) and their International Key Accounts - strategy, concept, production and localizations - working closely with the Global Trade Channel MarCom Manager.* New product introduction campaigns for Global Philips Lighting (Signify) - strategy, concept and production.* Signify Partner Program for Global Philips Lighting - concept and creation.* Value Added Partner Summit for Global Philips Lighting - concept.* New product introduction campaign for Vogel's Products - concept, copy and creation.* Communication campaign for Present Eindhoven - concept, plan for media & assets.

Veldhoven

* Translating corporate strategy and goals into realistic MarCom plan* Product management: testing, concepts, campaignes, launches, eliminations, etc.* Brand management: 2 own brands and private label* Responsible for the communication of 25 imported brands* Analyzing MarCom activities, brand profitability and competition per country* Responsible for the MarCom calendar: setting and monitoring deadlines* Recognizing trends in the market in order to identify opportunities, developing and constantly searching for innovative concepts/products* Supervizing and coaching a team consisting of Creative Concept Developer, Graphic Designer, 2 MarCom employees and a Product Development Coordinator

Veldhoven

* Responsible for the MarCom calendar: setting and monitoring deadlines* Responsible for all on-/offline campaigns and communication* Responsible for all promotional material * Product development: from A to Z: testing, concepts, campaigns, launches, etc.* Coordination of photoshoots, product labelling & packaging, (international) trade shows, trainings and distributor meetings* Responsible for the weekly work planning of the Graphic Design Department* Close contact with internal departments and external parties * Close contact with customers and prospects regarding marketing issues

Eindhoven

* Creating strategic marketing plans together with the management of different subsidiaries* Implementing and executing the marketing plans together with the marketing team* Organization of international trade shows in Europe* Focus on email marketing and web marketing* Advertising and free publicity in trade magazines

Veldhoven

* Coordinating the advertising and press releases in trade magazines* Updating product catalogs, company brochure, education brochure* Creating promotional material* Organization of trade shows and special deal days of the shop in The Netherlands * Managing the website - editing, keeping up to date with news, agenda, etc. * Webshop development* Contact with printers, trade magazines, trade show organizations, webshop developer, graphic designer

Best

* Finance: bookkeeping, financial reports, credit control, tax filing* Marketing & Communication: advertising, brochures, website * Sales: networking, new business

Doctorandus, Economics - Specialisation: Strategic Marketing

Activities and Societies: TOP DOWN - PR Travel Committee Internship Tilburg University - research loyalty programs Published article.

Vwo (Pre-University Education/High School)