Sharon Fox

Sharon Fox Email and Phone Number

Operating Partner, Board Member, Brand Builder, Advisor, General Manager, Omni-Channel, Retail Media/ Shopper Marketing, Go-to-Market Strategies and Direct-to-Consumer @ Stride Consumer Partners
Sharon Fox's Location
New York City Metropolitan Area, United States, United States
Sharon Fox's Contact Details
About Sharon Fox

Experienced executive and operator who has led high growth and turnaround omni-channel businesses in food and beverage, beauty and personal care, active and outdoor, baby, pet, and apparel across wholesale, retail, and direct-to-consumer. Board member and advisor. Former Chief Marketing Officer and Executive. Operates ambidextrously as a general manager with P&L responsibility and brand builder. Deep knowledge of brand, consumer segmentation and growth audience identification, retail media and shopper marketing, digital upper funnel and mid- to lower funnel performance marketing, product innovation, packaging and shelf design, creative asset development, social media, influencer, ecommerce design, customer service, fulfillment operations, retail strategies, POS, PR and event marketing. Recognized as a visionary and energizing “customer obsessed” leader who aims to see around corners. Strategist with a thirst and curiosity for new insights to drive market development. Diverse experience across customer segments within consumables, softlines, and hardlines including new product launches. Passionate about inspiring and leading high performance teams with an innovative find a way mindset. Deep understanding of brand fundamentals, harnessing customer feedback and insights, ecommerce (both front end and back end including UI/UX; participated in a dozen site re-platform projects), retail landscape, digital and performance marketing (SEM, SEO, affiliates, native, retargeting, email, direct mail, podcasts, DRTV, OTT, CTV, OOH, event marketing, and social media), creative services, product development, road map planning, and digital operations. P&L savvy.University of Michigan IOE Board Member and Chairperson of the Nomination Committee. Advisor to CleanCult. Former independent board member of Criteo (CRTO), Schleich, CityRow, and Aden + Anais. Former advisor to Melissa & Doug and Happiest Baby, Inc.

Sharon Fox's Current Company Details
Stride Consumer Partners

Stride Consumer Partners

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Operating Partner, Board Member, Brand Builder, Advisor, General Manager, Omni-Channel, Retail Media/ Shopper Marketing, Go-to-Market Strategies and Direct-to-Consumer
Sharon Fox Work Experience Details
  • Stride Consumer Partners
    Operating Partner, Founding Member
    Stride Consumer Partners Oct 2019 - Present
    Boston, Ma, Us
    Operating Partner with a focus on talent recruitment and org design and omni-channel growth including brand architecture and strategy, growth audience and customer insights, audience segmentation, media planning, go-to-market strategy, digital and physical retail activation including shopper marketing and retail media network activation, community building, new product innovation, performance marketing, ecommerce, customer marketing and retention analytics, marketing SaaS evaluation, and customer journey analysis and experience. Ambidextrous in both physical wholesale/ retail and direct to consumer.Stride Consumer is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands. Founded in 2019 by a passionate group of experienced and successful investor-operators, our unique approach brings together a fully integrated team of successful investors working alongside seasoned operators to help high-growth and disruptive consumer products and services businesses hit their stride.We have had the pleasure of working side by side with the founders and management teams of Brew Dr, Chomps, drybar, Essentia, First Aid Beauty, Jeni’s Splendid Ice Creams, Odele Beauty, Patrick Ta Beauty, Serenity Kids, Simms Fishing Products, SkinFix, Tatcha, Truewerk, Urban Decay, and Yasso.We focus on the following areas of expertise:Food & Beverage, Beauty & Personal Care, Active Lifestyle, and Multi-unit Consumer Services.
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  • Aden & Anais, Inc.
    Board Member
    Aden & Anais, Inc. Nov 2020 - Jun 2023
    New York, New York, Us
    In June 2023, Transom Capital acquired Aden & Anais. Independent board member for two brands Aden & Anais and Halo.Headquartered in New York City, Aden & Anais, Inc. is a privately-held, global lifestyle baby care company comprised of two industry-leading brands, aden + anais™ and HALO®. Since being founded in 2006 by mother of four, Raegan Moya-Jones, aden + anais™ has been committed to developing modern baby must-haves designed with parents in mind, including signature products that combine comfort, assurance, versatility and expression through style to all. The award-winning collection includes a full range of multi-purpose swaddles, burpy bibs, dream blankets, sleeping bags, security blankets, nursery bedding, playtime, gear and more. The brand’s baby products feature a combination of hand-drawn print designs and licensed collections inspired by well-known children’s icons. aden + anais™ has sold more than 25 million swaddles in 65 countries worldwide. Products are sold at adenandanais.com and select retailers.The HALO® brand has a singular mission: Safe Sleep Made Easier™. Founded in 1994, who began researching safe sleep habits following the tragic loss of his infant daughter to SIDS, HALO® is dedicated to developing products that make it easier for all parents to create a safe sleep environment for their children and that help raise continued awareness and education for how to achieve safer baby sleep. The HALO® portfolio includes the industry-leading and award-winning BassiNest® collection, the only bassinet that rotates and swivels 360° for the ultimate in convenience and safety, and the SleepSack® line of swaddles and wearable blankets, which is the No. 1 choice of U.S. hospitals, used in over 1,700 birth centers nationwide. HALO® products, which also feature original and licensed designs, are available across the U.S., and select items are also sold in Europe. Products are sold at halosleep.com and select retailers.
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  • Schleich Gmbh
    Board Member
    Schleich Gmbh Oct 2019 - May 2022
    Schwäbisch Gmünd, Baden-Württemberg, De
    Independent global board member and StratCo advisor / sponsor on key company global initiatives.Founded in 1935 by Friedrich Schleich in Schwäbisch Gmünd, Schleich is now one of Germany's largest toy manufacturers and a leading international supplier of realistic animal figures and playsets. Schleich's mission is to create storytellers for life and to bring children closer to animals — real and imagined — and their natural habitats. By playing with Schleich’s detailed, authentic and hand-painted figures, children can gain valuable knowledge about the animal kingdom and learn about nature in a playful, hands on, child led way. Today, six different themed worlds with more than 600 lovingly designed and high-quality figurines have emerged, which specifically address children in their different stages of development.
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  • Castanea Partners
    Operating Partner, Brand Strategy, Marketing, And Ecommerce
    Castanea Partners Apr 2018 - Dec 2020
    Newton, Ma, Us
    Operating Partner focused on growth including brand strategy, digital and traditional marketing, performance, e-commerce, lifecycle marketing, marketing automation tools, innovation, go-to-market approach and execution. Partner with portfolio companies and internal deal teams to drive brand building as well as organization design and talent development/ recruitment. Supported new investment diligence processes and exits regarding brand evaluation and via market research and analysis. Collaborated with portfolio companies including Tatcha, dryBar, Jeni’s, Yasso, Brew Dr, Essentia, The Bruery, Simms, 4Moms and MacKenzie Childs. Castanea Partners was a middle-market, consumer-focused private equity firm founded by operating executives and private equity professionals that partnered with promising, small and mid-sized consumer product and services brands. We typically invested between $15 to $150 million of equity in businesses where we have investing and operating expertise. Castanea had approximately $1 billion under management in 2018.
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  • Criteo
    Board Member
    Criteo Mar 2016 - May 2019
    Paris, Fr
    Criteo (NASDAQ: CRTO) is the global leader in digital performance advertising and compiles hundreds of billions of dollars of actual sales data via an unmatched network of global publishers. In 2015, the company served 710Bn ads and analyzed $430Bn of sales transactions. Criteo makes sense of digital user behavior -- across any device -- to deliver relevant, personalized ads based on predictive intelligence that drive incremental sales. Criteo has 2,200 employees in 30 worldwide offices across the Americas, EMEA, and APAC. It is headquartered in both Paris and New York City and serves 13,000 clients worldwide.
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  • Freshly
    Chief Marketing Officer
    Freshly Apr 2017 - Mar 2018
    New York, Ny, Us
    Freshly was acquired by Nestle in Q4 2020. Led all aspects of the marketing mix: brand building, acquisition, retention (CRM, customer journey), site (web/app), PR, social media, TV, OOH, audio, partnerships, and creative services (design, copy, photo/video production) including customer service. Created brand book and updated style guide to align and elevate brand look, feel, and voice. Constructed Freshly brand fundamentals. Diversified marketing channels, increasing the number of new customers acquired via lead gen, refer-a-friend, affiliates and SEM by +18ppt.Increased customer satisfaction levels to a 95% average by overhauling order management policies and by reducing customer service response times for email and chat by over 90% to best-in-class levels. Added new contact channels (proactive chat, text, push notifications). Trustpilot reviews increased by over 40% to an 8.6 out of 10.Owned demand generation (S&OP, financial plan). Delivered topline acceleration. Increased retention by over 50% in 6 months while doubling NPS by harnessing the voice of the customer. Grew returning customers by over 70% and increased LTV/CAC ratio. Increased email campaigns and revenue by over 200% per week. Drove digital product feature development and roadmap (web/app/CX). Oversaw customer segmentation/research and rigorous analytics to inform actions and pivots (A/B testing, rewinds). Created brand awareness and brand clarity methodology and protocol. Supported menu and new product development and innovation. Mined customer insights and created robust concepting, optimization and naming survey testing practice and methodology.Built and recruited top talent for marketing and customer service teams to rapidly scale. Member of Freshly Executive Leadership Team (reported to CEO). Internal architect (people, processes, planning).
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  • Melissa & Doug, Llc
    Chief Marketing Officer And Ecommerce Development
    Melissa & Doug, Llc Sep 2015 - Apr 2017
    Wilton, Ct, Us
    Melissa & Doug was acquired by AEA in 2017. Oversaw global brand strategy, brand development, brand marketing, content marketing, performance marketing (B2C and B2B), PR, social media, CRM, digital operations, packaging, creative services (design, copy, photography, videography) and branding at retail point-of-sale. Led B2C eCommerce end-to-end including the platform (led migration from Kibo to Salesforce Commerce Cloud in 2016), product, front-end design, merchandising, digital operations, and the site roadmap for MelissaAndDoug.com. Supported eCommerce development for B2B, working with Amazon and leading omni-channel retailers. Was a member of Melissa & Doug Executive Leadership Team. About Melissa & Doug. Our mission is to provide a launchpad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose.
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  • Ralph Lauren
    Svp, Ecommerce, Na
    Ralph Lauren Dec 2014 - Sep 2015
    New York, Us
    Led eCommerce site RalphLauren.com for NA including the Ralph Lauren, Polo, Lauren, and Denim & Supply brands.Oversaw eCommerce operations including merchandising, planning, marketing, digital operations, finance, fulfillment, customer service, and product. Created and launched a merchandising operations capability. Re-engineered digital operations, customer service and fulfillment SLA's. Drove strategy, planning, and execution across Women, Men, Children, Baby and Home selection. Set site roadmap for product innovation including Omni-channel, service innovation, and productivity initiatives. Launched over 25+ onsite improvements in under a year and increased profitability by more than 200bps. Member of Ralph Lauren Global Digital and CIEM Leadership Team. Senior sponsor for global re-platform project.
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  • Amazon
    Svp, Retail Consumables (Quidsi, Diapers.Com, Soap.Com, Wag.Com)
    Amazon Sep 2011 - Nov 2014
    Seattle, Wa, Us
    Quidsi was acquired by Amazon in November 2010. Led merchandising, marketing, product, and supply chain (inventory management) with P&L responsibility. Oversaw Diapers.com (baby), Soap.com (drugstore), Wag.com (pet) and VineMarket.com (grocery) and 60+ professionals. Member of the Executive Leadership Team (reported to Co-Founders/CEO). Served as member of the Integration Team. Delivered productivity synergies (over 500bps of Contribution Margin) and was senior sponsor of several in-sourcing re-platform tracks. Championed and helped to architect internal processes from goal setting to succession planning to vendor funding strategies. Initiated and led Quidsi international expansion (65+ countries), AutoShip (product subscription program), and Easy Reorder (dynamic shopping list). Launched grocery category, gadgets, baby clothing and shoe shop, toddler shop, pet meds, and loyalty programs. Relaunched baby registry.
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  • Unilever
    Category Brand Development Director, Frozen Novelties North America
    Unilever Jun 2009 - Sep 2011
    Blackfriars, London, Gb
    Started as the Senior Brand Building Director, Refrigerated Spreads. Oversaw $1Bn+ spreads and private label food portfolio with a category team of 11 direct reports and 25+ individuals. Identified $250MM of new growth drivers. Served as member of NA Talent Board, Brand Board, Commodity Pricing Team, and Spreads Americas Category Team. Championed new positioning for I Can't Believe It's Not Butter driving penetration +210bps and record market share (+80bps). Won Silver Grand Prix, Global Nutrition, WOMMA Bronze, and was a Silver SABRE nominee. In the summer of 2011, moved to the Brand Development Global Refreshment organization to oversee Frozen Novelties across North America. Oversaw Popsicle, Klondike, and Good Humor. Launched Yosicle, Klondike Choco Tacos, York, and Mounds Good Humor Bars. Member of Unilever Ice Cream Global Leadership Team ($9Bn global business).
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  • Mondelēz International
    Director Of Marketing
    Mondelēz International Aug 1999 - Jun 2009
    Greater Chicago Area, Il, Us
    Led $1Bn powdered beverage category with P&L responsibility at Kraft Foods. Directed 13 professionals and a 35+ person category team. Oversaw Crystal Light, Kool-Aid, Tang and Country Time. Developed 3-year plan levering new market structure learnings, disruptive innovation, and shelf reinvention. Scaled Crystal Light On The Go business in the US driving brand to one of the top 5 fastest growing businesses across the company. Reimagined Crystal Light brand strategy and visual identify. Member of Global Refreshment Beverage Committee. Won a Passion in Marketing award in 2008 (1 of only 3 KFNA marketers recognized). Was selected and cast in a Post Grape Nuts TV commercial while working in Kraft's Cereal Division.
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  • Oliver Wyman
    Manager, Consulting Practice
    Oliver Wyman Aug 1993 - May 1997
    New York, Ny, Us
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Sharon Fox Skills

Brand Management Customer Insight E Commerce Marketing Leadership Marketing Strategy Brand Development Retail Consumer Products Competitive Analysis Digital Strategy Product Development Marketing Research Management Team Building Market Research Shopper Marketing Strategy Merchandising Fmcg Segmentation Brand Equity Digital Marketing Fast Moving Consumer Goods P&l Management E Commerce Operations General Management Omni Channel Retail Inventory Management Content Marketing Leadership Development Web Design Web Development Product Management Business Strategy Content Strategy Search Engine Marketing Brand Architecture Team Leadership Search Engine Optimization Seo Creative Services Public Relations Mission Oriented Social Media Marketing Driving Results Performance Management Analytics Digital Media Product Innovation

Sharon Fox Education Details

  • Harvard Business School
    Harvard Business School
    Mba
  • University Of Michigan
    University Of Michigan
    Industrial And Operations Engineering

Frequently Asked Questions about Sharon Fox

What company does Sharon Fox work for?

Sharon Fox works for Stride Consumer Partners

What is Sharon Fox's role at the current company?

Sharon Fox's current role is Operating Partner, Board Member, Brand Builder, Advisor, General Manager, Omni-Channel, Retail Media/ Shopper Marketing, Go-to-Market Strategies and Direct-to-Consumer.

What is Sharon Fox's email address?

Sharon Fox's email address is sh****@****aft.com

What is Sharon Fox's direct phone number?

Sharon Fox's direct phone number is +160778*****

What schools did Sharon Fox attend?

Sharon Fox attended Harvard Business School, University Of Michigan.

What skills is Sharon Fox known for?

Sharon Fox has skills like Brand Management, Customer Insight, E Commerce, Marketing, Leadership, Marketing Strategy, Brand Development, Retail, Consumer Products, Competitive Analysis, Digital Strategy, Product Development.

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