Sharon Fuller Email and Phone Number

Created multi-channel marketing strategies (with MARKETview data at the center) to connect students with higher education opportunities.

Two Ocean Education Partners, MARKETview’s sister company, connects students with transformative educational opportunities. We leverage our combined expertise in higher education and consumer marketing to create new data-first approaches to inquiry, application and yield marketing. Informed by behavioral data, our responsive marketing deepens relationships with prospective students and their parents to move them toward right-fit educational experiences - all in the service of helping colleges and universities achieve mission-critical enrollment, diversity and revenue goals.

Created measurable, student-centric recruitment strategies in the higher education space; Provided outcomes-focused support with a student-first mindset to businesses serving higher education - areas of focus included client development, relationship management and product development.

Led business development efforts for new area of focus within international student recruitment and enrollment management. Engaged existing university partners and worked to build new partnerships with top US universities to achieve their globalization, enrollment and student success goals. Led committee that designed and managed content development and execution of first U.S. partner conference in D.C.

Led sales and strategic marketing teams to create new higher education partnerships for growth-oriented, data-driven company. Strategy resulted in record number of new clients and new client revenue growth increased 53% in FY13 and 29% in FY14. Set vision for strategic marketing and new client development including lead generation, sales themes, relationship selling approach, conference attendance, event management and thought leadership. Actively engaged academic community including presidents/chancellors, provosts, VPs, boards and associations serving higher education. Company sold for $850 million in 2015 and again in 2017 for $1.5 billion.

Relationship manager and key point of contact for colleges and universities pursuing enrollment growth or shaping. Managed over two dozen client relationships at a time, valued at over $10 million in company revenue. Set direct marketing strategy to support growth and retention of clients. Managed over a dozen internal team members. Attended and presented at industry conferences, hosted client meetings and traveled to campuses, supported new product development and process development and assisted client development team in pursuit of new accounts.

Supported business development efforts for consulting engineering firm. Pursued prime work as well as work with local and national architecture firms on large design projects. Put together project teams including other contractors. Created proposals, presentations and RFP responses to secure local, state and federal work. Planned corporate events and attended conferences/exhibitions to drive business. Collaborated with principals at the firm on daily basis and met with principals/owners of firms we teamed with in pursuit of projects. Started as Coordinator and eventually led the marketing team. Hired and managed one additional team member.