Sharon Gautschi

Sharon Gautschi Email and Phone Number

Chief Merchandising Officer at Elevated Brands Group @ Rugs Direct + Lightopia
Sharon Gautschi's Location
United States, United States
Sharon Gautschi's Contact Details

Sharon Gautschi work email

Sharon Gautschi personal email

About Sharon Gautschi

- 20 years of experience as a Multi- and Omni-channel Merchant at all levels, from Luxury and Specialty High-end goods to Mass Market merchandise - Manage holistic Site Merchandising and Customer Shopping Experiences for every page of a digital store, from Homepage to Category Landing pages, as well as Campaigns and down to Product Detail Pages- Drive Content standards and optimize taxonomy to drive conversion- Oversee SEO and SEM strategies, as well as Email campaigns for digital store- Plan and Design Marketing stories for Site, Email, Print and Social- Able to translate Trends for the consumer, through the Assortment and Marketing, that are relevant and compelling- Track record of building a successful and sustainable business, driven by a diverse portfolio of products that maximize the Margin and Operating Profit lines - Strength lies in partnering with hundreds of vendors through Assortment Optimization, Pricing Strategies, and Marketing, including negotiating CO-OP funds to support sales growth - Emphasis on training and managing associates, cultivating a team for growth- Entrepreneurial and Intrepreneurial experience

Sharon Gautschi's Current Company Details
Rugs Direct + Lightopia

Rugs Direct + Lightopia

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Chief Merchandising Officer at Elevated Brands Group
Sharon Gautschi Work Experience Details
  • Rugs Direct + Lightopia
    Chief Merchandising Officer
    Rugs Direct + Lightopia Jul 2023 - Present
    Winchester, Virginia, Us
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  • Rugs Direct + Lightopia
    Senior Vice President Of Merchandising
    Rugs Direct + Lightopia Oct 2021 - Jul 2023
    Winchester, Virginia, Us
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  • Rugs Direct + Lightopia
    Vice President Of Merchandising
    Rugs Direct + Lightopia Sep 2018 - Sep 2021
    Winchester, Virginia, Us
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  • Wine Access, Inc.
    Merchandising Manager, Wine
    Wine Access, Inc. Jun 2017 - Aug 2018
    San Francisco, Ca, Us
    - Reporting to the Chief Wine Officer on the Wine Team, manage Merchandising and Sourcing Strategy for the specialty Wine assortment, curated by a team of Sommeliers - Introduced a Category Management structure for Sourcing flow to drive productivity of the Daily Offers flash sales Channel- Built the structure for, and implemented, Demand Planning for the newly launched online Store Channel - Collaborate with Marketing to build Store Email Campaigns and promotions, especially content-driven messaging- Work closely with the Acquisition Manager to merchandise a compelling New Member Journey - Own the Calendar for Daily Offers and the assortment for the online Store. Then oversee item setup and content creation, working directly with one direct report, the Marketing team, and the Editor-in-Chief- Continually analyze the business from the assortment perspective with the goal of driving Sales, Contribution Margin and New Buyers
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  • Ydesign Group
    Merchandise Manager, Yliving.Com
    Ydesign Group Sep 2014 - Jun 2017
    Walnut Creek, Ca, Us
    - Business and Category Manager over the Bath & Decorative Plumbing business- Manage a team of Site Merchandisers and Content Producers. Direct production of total site from product pages to all landing pages and homepage, including Navigation and Categorization & Governance. Leverage previous Endeca knowledge to drive optimal site experience- Analyze customer behavior or site experiece through Adobe Analytics Omniture- Manage SEO strategy through site content to drive organic traffic metrics. Launched Bath Blog, increasing customer engagement and SEO value for YBath- Manage overall SEM strategy and spend in partnership with Marketing- Ideate, strategize, plan and QA all Marketing for Bath - Develop and execute the business strategy, led by Brand portfolio strategy, including assortment and inventory planning, promotion planning, and marketing strategy- Aggressively recruit new brands through domestic and overseas markets, and networking
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  • Walmart.Com
    Buyer
    Walmart.Com Aug 2010 - Aug 2014
    Bentonville, Arkansas, Us
    - Successfully onboarded and managed hundreds of Vendors in support of assortment and pricing strategies, including CO-OP funding to support sales growth - Managed Open-to-Buy with Planning partners. Responsible for whole P&L pertaining to the category - Strategized with the Stores' buying team to develop assortment and marketing initiatives for a seamless Omnichannel experience- Planned and designed marketing stories to elevate product and inspire the customer- Excelled in new Product Development and constant quality improvement of existing items- Successfully launched high-profile brands such as Rachael Ray and Calphalon, and ideated Pioneer Woman
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  • Gump'S
    Associate Buyer
    Gump'S May 2009 - Sep 2010
    San Francisco, California, Us
    - Managed all aspects of the Retail business across 11 departments and 10,000+ SKUs- Managed Open-to-Buy to be on budget, maintaining tight Inventory levels to meet demand - Regularly negotiated costs and consignment agreements with vendors to meet Gross Margin and Inventory goals- Sourced specialty food gifts from local vendors to represent regional artisans - Executed Gallery and book-signing events 8-9 times per year to increase store foot traffic and strengthen vendor relationships
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  • Wal-Mart
    Merchandising, New Business Development
    Wal-Mart Dec 2007 - May 2008
    Bentonville, Arkansas, Us
    Merchandising for a Retail startup project for Prepared Foods and Bakery- Worked with Senior Buyers in Prepared Foods & Bakery on assortment strategy and presentations for new grocery concept- Reviewed and analyzed historical data to make assortment and placement decisions, leveraging sales/marketing data from the vendors- Lead visual merchandising for our team, including product placement planning meetings, floor set walkthroughs, and modular building- Owned packaging design process and became the lead in Merchandising for packaging management with the third party vendor
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  • Williams Sonoma, Inc.
    Assistant Buyer, Retail
    Williams Sonoma, Inc. Feb 2007 - Nov 2007
    San Francisco, Ca, Us
    Assistant Buyer, Retail for Cutlery and Outdoor- Assisted Buyer in managing the Cutlery and Outdoor assortments for 258 stores across the US and Canada- Analyzed assortment and presented new item proposals to the Product Review Board monthly. Independently sourced new vendors and managed existing suppliers- Designed a product information training program and contest to boost Cutlery knowledge and generate sales - Collaborated with Inventory Management and Distribution on timely product buy, flow, launches, and markdowns- Managed Packaging, Visual Merchandising, and Signage for the team towards successful product Marketing and placement
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  • Williams Sonoma, Inc.
    Merchandise Coordinator, Catalog & Ecommerce
    Williams Sonoma, Inc. Jul 2005 - Feb 2007
    San Francisco, Ca, Us
    - Managed and updated the merchandise line list in Excel, including approximately 4,000 to 5,000 SKUs each season (3-4 seasons concurrently) for the Catalog and Internet channels of Williams-Sonoma brand’s Direct-to-Customer (DTC) business- Oversaw the catalog proof distribution and process for all departments. Worked closely with the Direct-to-Customer team, Vice President, Retail channel, and the Catalog Creative Production team to accomplish all production deadlines- Analyzed Catalog assortment trends year-over-year. Analysis was distributed to Marketing and VP of Direct-to-Customer, among others- Took on special projects, including Cookware post season recap and process improvements for Catalog depiction reporting
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  • Eforce
    Recruiter
    Eforce 2000 - 2001
    Us
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Sharon Gautschi Skills

Merchandising Retail E Commerce Inventory Management Management Assortment Sales Strategy Customer Service Catalogs Recruiting Visual Merchandising Time Management Interviews Marketing Product Development P&l Management

Sharon Gautschi Education Details

  • Uc Irvine
    Uc Irvine
    English And History

Frequently Asked Questions about Sharon Gautschi

What company does Sharon Gautschi work for?

Sharon Gautschi works for Rugs Direct + Lightopia

What is Sharon Gautschi's role at the current company?

Sharon Gautschi's current role is Chief Merchandising Officer at Elevated Brands Group.

What is Sharon Gautschi's email address?

Sharon Gautschi's email address is sh****@****ail.com

What schools did Sharon Gautschi attend?

Sharon Gautschi attended Uc Irvine.

What skills is Sharon Gautschi known for?

Sharon Gautschi has skills like Merchandising, Retail, E Commerce, Inventory Management, Management, Assortment, Sales, Strategy, Customer Service, Catalogs, Recruiting, Visual Merchandising.

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