• Project manager specializing in strategy and execution: project timelines, project deliverables including comps/layouts, specs, special instructions, and creative wireframes.• Responsible for ensuring all marketing projects and direct mail campaigns were delivered as scheduled and within budget to the highest quality standards. • Specified content and strategy for creative advertising, design and collateral.• Relationship manager of cross-functional teams including Creative, CRM, Online, Finance, Merchandise, PR, Social and Store Operations.• Developed monthly in-store signage kits, brand standards and strategy.• Managed direct mail including serving as the postal service (CAPS/EPS) liaison and maintenance, mailing list maintenance (track and upload adds/deletes to portal) and strategist for direct mail campaigns.• Reported and analyzed margin, profitability and tax allocation. Presented to finance and executives.

• Built strategic omni-channel integrated marketing plans for specific categories annually.• Managed the foundational strategy and goals for national campaigns.• Analyzed Sales, Margin, Profit Drivers, Strategic Direction, Key Products, Industry Trends, Mix.• Constructed marketing strategies and campaigns using customer data, insights and segmentation.• Recommended product features, category mix, messaging and creative for ads.

• Retained duties listed below, and added responsibility for customer loyalty program.• Annual planning, strategy and execution of communications and program enhancements and benefits.

• Effectively communicated branding messages to drive traffic to all sales channels.• Strategically planned and executed direct mail and email campaigns across all channels (Retail, Direct, Call Center), including creative, merchandise circulation and contact strategies. • Designed and managed annual vendor co-op programs, including advertising, direct mail, in-store displays, vendor-branded e-mail support, flyers, catalogs, email blasts and training with key vendors & merchandising. Responsible for $13,000,000 annual budget and co-op revenue.• Coordinated grand openings, store events, seminars, sweepstakes and contests. Produced and promoted, conducted media analysis, strategy and placement, e-mail support, and collateral.• Partnered with information technology to write and test scripts and scenarios for new POS system rollout. • Prepared and maintained marketing budget. Reconciled and analyzed marketing accruals and coordinated adjustments, variance explanations and expense savings reallocation with finance.

• Supported Senior staff and general department support.• Produced multi-media PowerPoint presentations for all audience including the Board of Directors and CEO.• Reported on ad hoc sales, margin, and expenses.• Implemented and produced on-line store level marketing signage program.

• Implemented and monitored sales/labor-saving projects to chain of 347+ stores.• Oversaw staff to ensure departmental clerical needs are met.• Board of Directors preparation and support.